Merge branch 'development' into createWethPage

* development: (27 commits)
  Remove re-assignment
  Fix scrolling topBar on Portal
  Fix overflow issue on calculated fillAmount
  Fix faulty import
  Introduce an identityCommandBuilder
  Define types for methodID
  Define types for ethereumjs-abi
  Install types for yargs
  Fix comments
  Fix linter issues
  Fix linter error
  Rename SubscriptionOpts to BlockRange
  Refactor remaining _.assign to spread operator
  Move muiTheme into it's own module
  Refactor configs and constants, standardize on uppercase/snakecase, alphebetize, rename for logical grouping
  Sort colors into color spectrum
  remove unused style
  standarize on `grey` over `gray` spelling and other color related fixes
  Standardize colors to always be in uppercase hex and consolidate material-ui greys
  Consolidate all custom colors and material-ui colors into a colors module
  ...

# Conflicts:
#	packages/website/ts/components/eth_wrappers.tsx
#	packages/website/ts/components/portal.tsx
#	packages/website/ts/utils/configs.ts
#	packages/website/ts/utils/constants.ts

73 files changed, 942 insertions, 994 deletions

diff --git a/packages/website/package.json b/packages/website/package.json
index a6703af7e..235ff236e 100644
--- a/packages/website/package.json
+++ b/packages/website/package.json
@@ -20,6 +20,7 @@
   "dependencies": {
     "0x.js": "~0.27.2",
     "@0xproject/subproviders": "^0.1.0",
+    "@0xproject/utils": "^0.1.0",
     "accounting": "^0.4.1",
     "basscss": "^8.0.3",
     "bignumber.js": "~4.1.0",
diff --git a/packages/website/ts/blockchain.ts b/packages/website/ts/blockchain.ts
index 0f80c47a5..481917934 100644
--- a/packages/website/ts/blockchain.ts
+++ b/packages/website/ts/blockchain.ts
@@ -1,5 +1,6 @@
 import {
     BlockParam,
+    BlockRange,
     DecodedLogEvent,
     ExchangeContractEventArgs,
     ExchangeEvents,
@@ -9,7 +10,6 @@ import {
     LogWithDecodedArgs,
     Order,
     SignedOrder,
-    SubscriptionOpts,
     Token as ZeroExToken,
     TransactionReceiptWithDecodedLogs,
     ZeroEx,
@@ -77,21 +77,21 @@ export class Blockchain {
     }
     private static getNameGivenProvider(provider: Web3.Provider): string {
         if (!_.isUndefined((provider as any).isMetaMask)) {
-            return constants.METAMASK_PROVIDER_NAME;
+            return constants.PROVIDER_NAME_METAMASK;
         }
 
         // HACK: We use the fact that Parity Signer's provider is an instance of their
         // internal `Web3FrameProvider` class.
         const isParitySigner = _.startsWith(provider.constructor.toString(), 'function Web3FrameProvider');
         if (isParitySigner) {
-            return constants.PARITY_SIGNER_PROVIDER_NAME;
+            return constants.PROVIDER_NAME_PARITY_SIGNER;
         }
 
-        return constants.GENERIC_PROVIDER_NAME;
+        return constants.PROVIDER_NAME_GENERIC;
     }
     private static async getProviderAsync(injectedWeb3: Web3, networkIdIfExists: number) {
         const doesInjectedWeb3Exist = !_.isUndefined(injectedWeb3);
-        const publicNodeUrlsIfExistsForNetworkId = constants.PUBLIC_NODE_URLS_BY_NETWORK_ID[networkIdIfExists];
+        const publicNodeUrlsIfExistsForNetworkId = configs.PUBLIC_NODE_URLS_BY_NETWORK_ID[networkIdIfExists];
         const isPublicNodeAvailableForNetworkId = !_.isUndefined(publicNodeUrlsIfExistsForNetworkId);
 
         let provider;
@@ -114,11 +114,11 @@ export class Blockchain {
             // injected into their browser.
             provider = new ProviderEngine();
             provider.addProvider(new FilterSubprovider());
-            const networkId = configs.isMainnetEnabled ?
-                constants.MAINNET_NETWORK_ID :
-                constants.TESTNET_NETWORK_ID;
+            const networkId = configs.IS_MAINNET_ENABLED ?
+                constants.NETWORK_ID_MAINNET :
+                constants.NETWORK_ID_TESTNET;
             provider.addProvider(new RedundantRPCSubprovider(
-                constants.PUBLIC_NODE_URLS_BY_NETWORK_ID[networkId],
+                configs.PUBLIC_NODE_URLS_BY_NETWORK_ID[networkId],
             ));
             provider.start();
         }
@@ -135,11 +135,11 @@ export class Blockchain {
         const isConnected = !_.isUndefined(newNetworkId);
         if (!isConnected) {
             this.networkId = newNetworkId;
-            this.dispatcher.encounteredBlockchainError(BlockchainErrs.DISCONNECTED_FROM_ETHEREUM_NODE);
+            this.dispatcher.encounteredBlockchainError(BlockchainErrs.DisconnectedFromEthereumNode);
             this.dispatcher.updateShouldBlockchainErrDialogBeOpen(true);
         } else if (this.networkId !== newNetworkId) {
             this.networkId = newNetworkId;
-            this.dispatcher.encounteredBlockchainError('');
+            this.dispatcher.encounteredBlockchainError(BlockchainErrs.NoError);
             await this.fetchTokenInformationAsync();
             await this.rehydrateStoreWithContractEvents();
         }
@@ -162,8 +162,8 @@ export class Blockchain {
         // already in the tokenRegistry.
         // TODO: Remove this hack once we've updated the TokenRegistries
         // Airtable task: https://airtable.com/tblFe0Q9JuKJPYbTn/viwsOG2Y97qdIeCIO/recv3VGmIorFzHBVz
-        if (configs.shouldDeprecateOldWethToken &&
-            tokenAddress === configs.newWrappedEthers[this.networkId]) {
+        if (configs.SHOULD_DEPRECATE_OLD_WETH_TOKEN &&
+            tokenAddress === configs.NEW_WRAPPED_ETHERS[this.networkId]) {
             return true;
         }
         const tokenIfExists = await this.zeroEx.tokenRegistry.getTokenIfExistsAsync(tokenAddress);
@@ -194,7 +194,7 @@ export class Blockchain {
         // later on in the logic.
         let provider;
         switch (providerType) {
-            case ProviderType.LEDGER: {
+            case ProviderType.Ledger: {
                 const isU2FSupported = await utils.isU2FSupportedAsync();
                 if (!isU2FSupported) {
                     throw new Error('Cannot update providerType to LEDGER without U2F support');
@@ -213,11 +213,11 @@ export class Blockchain {
                 this.ledgerSubprovider = new LedgerSubprovider(ledgerWalletConfigs);
                 provider.addProvider(this.ledgerSubprovider);
                 provider.addProvider(new FilterSubprovider());
-                const networkId = configs.isMainnetEnabled ?
-                    constants.MAINNET_NETWORK_ID :
-                    constants.TESTNET_NETWORK_ID;
+                const networkId = configs.IS_MAINNET_ENABLED ?
+                    constants.NETWORK_ID_MAINNET :
+                    constants.NETWORK_ID_TESTNET;
                 provider.addProvider(new RedundantRPCSubprovider(
-                    constants.PUBLIC_NODE_URLS_BY_NETWORK_ID[networkId],
+                    configs.PUBLIC_NODE_URLS_BY_NETWORK_ID[networkId],
                 ));
                 provider.start();
                 this.web3Wrapper.destroy();
@@ -228,7 +228,7 @@ export class Blockchain {
                 break;
             }
 
-            case ProviderType.INJECTED: {
+            case ProviderType.Injected: {
                 if (_.isUndefined(this.cachedProvider)) {
                     return; // Going from injected to injected, so we noop
                 }
@@ -249,8 +249,8 @@ export class Blockchain {
         await this.fetchTokenInformationAsync();
     }
     public async setProxyAllowanceAsync(token: Token, amountInBaseUnits: BigNumber): Promise<void> {
-        utils.assert(this.isValidAddress(token.address), BlockchainCallErrs.TOKEN_ADDRESS_IS_INVALID);
-        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.USER_HAS_NO_ASSOCIATED_ADDRESSES);
+        utils.assert(this.isValidAddress(token.address), BlockchainCallErrs.TokenAddressIsInvalid);
+        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.UserHasNoAssociatedAddresses);
         utils.assert(!_.isUndefined(this.zeroEx), 'ZeroEx must be instantiated.');
 
         const txHash = await this.zeroEx.token.setProxyAllowanceAsync(
@@ -266,7 +266,7 @@ export class Blockchain {
             token.address, this.userAddress, toAddress, amountInBaseUnits,
         );
         await this.showEtherScanLinkAndAwaitTransactionMinedAsync(txHash);
-        const etherScanLinkIfExists = utils.getEtherScanLinkIfExists(txHash, this.networkId, EtherscanLinkSuffixes.tx);
+        const etherScanLinkIfExists = utils.getEtherScanLinkIfExists(txHash, this.networkId, EtherscanLinkSuffixes.Tx);
         this.dispatcher.showFlashMessage(React.createElement(TokenSendCompleted, {
             etherScanLinkIfExists,
             token,
@@ -302,7 +302,7 @@ export class Blockchain {
     }
     public async fillOrderAsync(signedOrder: SignedOrder,
                                 fillTakerTokenAmount: BigNumber): Promise<BigNumber> {
-        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.USER_HAS_NO_ASSOCIATED_ADDRESSES);
+        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.UserHasNoAssociatedAddresses);
 
         const shouldThrowOnInsufficientBalanceOrAllowance = true;
 
@@ -354,7 +354,7 @@ export class Blockchain {
         return this.web3Wrapper.isAddress(lowercaseAddress);
     }
     public async pollTokenBalanceAsync(token: Token) {
-        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.USER_HAS_NO_ASSOCIATED_ADDRESSES);
+        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.UserHasNoAssociatedAddresses);
 
         const [currBalance] = await this.getTokenBalanceAndAllowanceAsync(this.userAddress, token.address);
 
@@ -383,7 +383,7 @@ export class Blockchain {
         return signatureData;
     }
     public async mintTestTokensAsync(token: Token) {
-        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.USER_HAS_NO_ASSOCIATED_ADDRESSES);
+        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.UserHasNoAssociatedAddresses);
 
         const mintableContract = await this.instantiateContractIfExistsAsync(MintableArtifacts, token.address);
         await mintableContract.mint(constants.MINT_AMOUNT, {
@@ -398,14 +398,14 @@ export class Blockchain {
     }
     public async convertEthToWrappedEthTokensAsync(etherTokenAddress: string, amount: BigNumber): Promise<void> {
         utils.assert(!_.isUndefined(this.zeroEx), 'ZeroEx must be instantiated.');
-        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.USER_HAS_NO_ASSOCIATED_ADDRESSES);
+        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.UserHasNoAssociatedAddresses);
 
         const txHash = await this.zeroEx.etherToken.depositAsync(etherTokenAddress, amount, this.userAddress);
         await this.showEtherScanLinkAndAwaitTransactionMinedAsync(txHash);
     }
     public async convertWrappedEthTokensToEthAsync(etherTokenAddress: string, amount: BigNumber): Promise<void> {
         utils.assert(!_.isUndefined(this.zeroEx), 'ZeroEx must be instantiated.');
-        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.USER_HAS_NO_ASSOCIATED_ADDRESSES);
+        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.UserHasNoAssociatedAddresses);
 
         const txHash = await this.zeroEx.etherToken.withdrawAsync(etherTokenAddress, amount, this.userAddress);
         await this.showEtherScanLinkAndAwaitTransactionMinedAsync(txHash);
@@ -471,7 +471,7 @@ export class Blockchain {
     }
     private async showEtherScanLinkAndAwaitTransactionMinedAsync(
         txHash: string): Promise<TransactionReceiptWithDecodedLogs> {
-        const etherScanLinkIfExists = utils.getEtherScanLinkIfExists(txHash, this.networkId, EtherscanLinkSuffixes.tx);
+        const etherScanLinkIfExists = utils.getEtherScanLinkIfExists(txHash, this.networkId, EtherscanLinkSuffixes.Tx);
         this.dispatcher.showFlashMessage(React.createElement(TransactionSubmitted, {
             etherScanLinkIfExists,
         }));
@@ -499,7 +499,7 @@ export class Blockchain {
     }
     private async startListeningForExchangeLogFillEventsAsync(indexFilterValues: IndexedFilterValues): Promise<void> {
         utils.assert(!_.isUndefined(this.zeroEx), 'ZeroEx must be instantiated.');
-        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.USER_HAS_NO_ASSOCIATED_ADDRESSES);
+        utils.assert(this.doesUserAddressExist(), BlockchainCallErrs.UserHasNoAssociatedAddresses);
 
         // Fetch historical logs
         await this.fetchHistoricalExchangeLogFillEventsAsync(indexFilterValues);
@@ -532,12 +532,12 @@ export class Blockchain {
     }
     private async fetchHistoricalExchangeLogFillEventsAsync(indexFilterValues: IndexedFilterValues) {
         const fromBlock = tradeHistoryStorage.getFillsLatestBlock(this.userAddress, this.networkId);
-        const subscriptionOpts: SubscriptionOpts = {
+        const blockRange: BlockRange = {
             fromBlock,
             toBlock: 'latest' as BlockParam,
         };
         const decodedLogs = await this.zeroEx.exchange.getLogsAsync<LogFillContractEventArgs>(
-            ExchangeEvents.LogFill, subscriptionOpts, indexFilterValues,
+            ExchangeEvents.LogFill, blockRange, indexFilterValues,
         );
         for (const decodedLog of decodedLogs) {
             if (!this.doesLogEventInvolveUser(decodedLog)) {
@@ -599,7 +599,7 @@ export class Blockchain {
         _.each(tokenRegistryTokens, (t: ZeroExToken, i: number) => {
             // HACK: For now we have a hard-coded list of iconUrls for the dummyTokens
             // TODO: Refactor this out and pull the iconUrl directly from the TokenRegistry
-            const iconUrl = constants.iconUrlBySymbol[t.symbol];
+            const iconUrl = configs.ICON_URL_BY_SYMBOL[t.symbol];
             // HACK: Temporarily we hijack the WETH addresses fetched from the tokenRegistry
             // so that we can take our time with actually updating it. This ensures that when
             // we deploy the new WETH page, everyone will re-fill their trackedTokens with the
@@ -607,8 +607,8 @@ export class Blockchain {
             // TODO: Remove this hack once we've updated the TokenRegistries
             // Airtable task: https://airtable.com/tblFe0Q9JuKJPYbTn/viwsOG2Y97qdIeCIO/recv3VGmIorFzHBVz
             let address = t.address;
-            if (configs.shouldDeprecateOldWethToken && t.symbol === 'WETH') {
-                    const newEtherTokenAddressIfExists = configs.newWrappedEthers[this.networkId];
+            if (configs.SHOULD_DEPRECATE_OLD_WETH_TOKEN && t.symbol === 'WETH') {
+                    const newEtherTokenAddressIfExists = configs.NEW_WRAPPED_ETHERS[this.networkId];
                     if (!_.isUndefined(newEtherTokenAddressIfExists)) {
                         address = newEtherTokenAddressIfExists;
                     }
@@ -647,9 +647,9 @@ export class Blockchain {
 
         const provider = await Blockchain.getProviderAsync(injectedWeb3, networkIdIfExists);
         const networkId = !_.isUndefined(networkIdIfExists) ? networkIdIfExists :
-                            configs.isMainnetEnabled ?
-                                constants.MAINNET_NETWORK_ID :
-                                constants.TESTNET_NETWORK_ID;
+                            configs.IS_MAINNET_ENABLED ?
+                                constants.NETWORK_ID_MAINNET :
+                                constants.NETWORK_ID_TESTNET;
         const zeroExConfigs = {
             networkId,
         };
@@ -669,7 +669,7 @@ export class Blockchain {
         const doesInjectedWeb3Exist = !_.isUndefined(injectedWeb3);
         const providerName = doesInjectedWeb3Exist ?
                              Blockchain.getNameGivenProvider(injectedWeb3.currentProvider) :
-                             constants.PUBLIC_PROVIDER_NAME;
+                             constants.PROVIDER_NAME_PUBLIC;
         this.dispatcher.updateInjectedProviderName(providerName);
     }
     private async fetchTokenInformationAsync() {
@@ -694,7 +694,7 @@ export class Blockchain {
         let trackedTokensIfExists = trackedTokenStorage.getTrackedTokensIfExists(this.userAddress, this.networkId);
         const tokenRegistryTokens = _.values(tokenRegistryTokensByAddress);
         if (_.isUndefined(trackedTokensIfExists)) {
-            trackedTokensIfExists = _.map(configs.defaultTrackedTokenSymbols, symbol => {
+            trackedTokensIfExists = _.map(configs.DEFAULT_TRACKED_TOKEN_SYMBOLS, symbol => {
                 const token = _.find(tokenRegistryTokens, t => t.symbol === symbol);
                 token.isTracked = true;
                 return token;
@@ -717,11 +717,11 @@ export class Blockchain {
         await this.updateTokenBalancesAndAllowancesAsync(trackedTokensIfExists);
 
         const mostPopularTradingPairTokens: Token[] = [
-            _.find(allTokens, {symbol: configs.defaultTrackedTokenSymbols[0]}),
-            _.find(allTokens, {symbol: configs.defaultTrackedTokenSymbols[1]}),
+            _.find(allTokens, {symbol: configs.DEFAULT_TRACKED_TOKEN_SYMBOLS[0]}),
+            _.find(allTokens, {symbol: configs.DEFAULT_TRACKED_TOKEN_SYMBOLS[1]}),
         ];
-        this.dispatcher.updateChosenAssetTokenAddress(Side.deposit, mostPopularTradingPairTokens[0].address);
-        this.dispatcher.updateChosenAssetTokenAddress(Side.receive, mostPopularTradingPairTokens[1].address);
+        this.dispatcher.updateChosenAssetTokenAddress(Side.Deposit, mostPopularTradingPairTokens[0].address);
+        this.dispatcher.updateChosenAssetTokenAddress(Side.Receive, mostPopularTradingPairTokens[1].address);
         this.dispatcher.updateBlockchainIsLoaded(true);
     }
     private async instantiateContractIfExistsAsync(artifact: any, address?: string): Promise<ContractInstance> {
@@ -741,7 +741,7 @@ export class Blockchain {
             const doesContractExist = await this.doesContractExistAtAddressAsync(contractAddress);
             if (!doesContractExist) {
                 utils.consoleLog(`Contract does not exist: ${artifact.contract_name} at ${contractAddress}`);
-                throw new Error(BlockchainCallErrs.CONTRACT_DOES_NOT_EXIST);
+                throw new Error(BlockchainCallErrs.ContractDoesNotExist);
             }
         }
 
@@ -754,10 +754,10 @@ export class Blockchain {
             const errMsg = `${err}`;
             utils.consoleLog(`Notice: Error encountered: ${err} ${err.stack}`);
             if (_.includes(errMsg, 'not been deployed to detected network')) {
-                throw new Error(BlockchainCallErrs.CONTRACT_DOES_NOT_EXIST);
+                throw new Error(BlockchainCallErrs.ContractDoesNotExist);
             } else {
                 await errorReporter.reportAsync(err);
-                throw new Error(BlockchainCallErrs.UNHANDLED_ERROR);
+                throw new Error(BlockchainCallErrs.UnhandledError);
             }
         }
     }
diff --git a/packages/website/ts/components/dialogs/blockchain_err_dialog.tsx b/packages/website/ts/components/dialogs/blockchain_err_dialog.tsx
index 963bd4388..9a5cd90d7 100644
--- a/packages/website/ts/components/dialogs/blockchain_err_dialog.tsx
+++ b/packages/website/ts/components/dialogs/blockchain_err_dialog.tsx
@@ -1,10 +1,10 @@
 import * as _ from 'lodash';
 import Dialog from 'material-ui/Dialog';
 import FlatButton from 'material-ui/FlatButton';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import {Blockchain} from 'ts/blockchain';
 import {BlockchainErrs} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {configs} from 'ts/utils/configs';
 import {constants} from 'ts/utils/constants';
 
@@ -46,22 +46,22 @@ export class BlockchainErrDialog extends React.Component<BlockchainErrDialogProp
         );
     }
     private getTitle(hasWalletAddress: boolean) {
-        if (this.props.blockchainErr === BlockchainErrs.A_CONTRACT_NOT_DEPLOYED_ON_NETWORK) {
+        if (this.props.blockchainErr === BlockchainErrs.AContractNotDeployedOnNetwork) {
             return '0x smart contracts not found';
         } else if (!hasWalletAddress) {
             return 'Enable wallet communication';
-        } else if (this.props.blockchainErr === BlockchainErrs.DISCONNECTED_FROM_ETHEREUM_NODE) {
+        } else if (this.props.blockchainErr === BlockchainErrs.DisconnectedFromEthereumNode) {
             return 'Disconnected from Ethereum network';
         } else {
             return 'Unexpected error';
         }
     }
     private renderExplanation(hasWalletAddress: boolean) {
-        if (this.props.blockchainErr === BlockchainErrs.A_CONTRACT_NOT_DEPLOYED_ON_NETWORK) {
+        if (this.props.blockchainErr === BlockchainErrs.AContractNotDeployedOnNetwork) {
             return this.renderContractsNotDeployedExplanation();
         } else if (!hasWalletAddress) {
             return this.renderNoWalletFoundExplanation();
-        } else if (this.props.blockchainErr === BlockchainErrs.DISCONNECTED_FROM_ETHEREUM_NODE) {
+        } else if (this.props.blockchainErr === BlockchainErrs.DisconnectedFromEthereumNode) {
             return this.renderDisconnectedFromNode();
         } else {
             return this.renderUnexpectedErrorExplanation();
@@ -71,9 +71,9 @@ export class BlockchainErrDialog extends React.Component<BlockchainErrDialogProp
         return (
             <div>
                 You were disconnected from the backing Ethereum node.
-                {' '}If using <a href={constants.METAMASK_CHROME_STORE_URL} target="_blank">
+                {' '}If using <a href={constants.URL_METAMASK_CHROME_STORE} target="_blank">
                     Metamask
-                </a> or <a href={constants.MIST_DOWNLOAD_URL} target="_blank">Mist</a> try refreshing
+                </a> or <a href={constants.URL_MIST_DOWNLOAD} target="_blank">Mist</a> try refreshing
                 {' '}the page. If using a locally hosted Ethereum node, make sure it's still running.
             </div>
         );
@@ -97,7 +97,7 @@ export class BlockchainErrDialog extends React.Component<BlockchainErrDialogProp
                 <h4>1. Metamask chrome extension</h4>
                 <div>
                     You can install the{' '}
-                    <a href={constants.METAMASK_CHROME_STORE_URL} target="_blank">
+                    <a href={constants.URL_METAMASK_CHROME_STORE} target="_blank">
                         Metamask
                     </a> Chrome extension Ethereum wallet. Once installed and set up, refresh this page.
                     <div className="pt1">
@@ -107,11 +107,11 @@ export class BlockchainErrDialog extends React.Component<BlockchainErrDialogProp
                 </div>
                 <h4>Parity Signer</h4>
                 <div>
-                    The <a href={constants.PARITY_CHROME_STORE_URL} target="_blank">Parity Signer
+                    The <a href={constants.URL_PARITY_CHROME_STORE} target="_blank">Parity Signer
                     Chrome extension</a>{' '}lets you connect to a locally running Parity node.
                     Make sure you have started your local Parity node with{' '}
-                    {configs.isMainnetEnabled && '`parity ui` or'} `parity --chain kovan ui`{' '}
-                    in order to connect to {configs.isMainnetEnabled ? 'mainnet or Kovan respectively.' : 'Kovan.'}
+                    {configs.IS_MAINNET_ENABLED && '`parity ui` or'} `parity --chain kovan ui`{' '}
+                    in order to connect to {configs.IS_MAINNET_ENABLED ? 'mainnet or Kovan respectively.' : 'Kovan.'}
                 </div>
                 <div className="pt2">
                     <span className="bold">Note:</span>
@@ -130,24 +130,24 @@ export class BlockchainErrDialog extends React.Component<BlockchainErrDialogProp
                     {' '}currently connected to (network Id: {this.props.networkId}).
                     {' '}In order to use the 0x portal dApp,
                     {' '}please connect to the
-                    {' '}{constants.TESTNET_NAME} testnet (network Id: {constants.TESTNET_NETWORK_ID})
-                    {configs.isMainnetEnabled ?
-                        ` or ${constants.MAINNET_NAME} (network Id: ${constants.MAINNET_NETWORK_ID}).` :
+                    {' '}{constants.TESTNET_NAME} testnet (network Id: {constants.NETWORK_ID_TESTNET})
+                    {configs.IS_MAINNET_ENABLED ?
+                        ` or ${constants.MAINNET_NAME} (network Id: ${constants.NETWORK_ID_MAINNET}).` :
                         `.`
                     }
                 </div>
                 <h4>Metamask</h4>
                 <div>
                     If you are using{' '}
-                    <a href={constants.METAMASK_CHROME_STORE_URL} target="_blank">
+                    <a href={constants.URL_METAMASK_CHROME_STORE} target="_blank">
                         Metamask
                     </a>, you can switch networks in the top left corner of the extension popover.
                 </div>
                 <h4>Parity Signer</h4>
                 <div>
-                    If using the <a href={constants.PARITY_CHROME_STORE_URL} target="_blank">Parity Signer
+                    If using the <a href={constants.URL_PARITY_CHROME_STORE} target="_blank">Parity Signer
                     Chrome extension</a>, make sure to start your local Parity node with{' '}
-                    {configs.isMainnetEnabled ?
+                    {configs.IS_MAINNET_ENABLED ?
                         '`parity ui` or `parity --chain Kovan ui` in order to connect to mainnet \
                          or Kovan respectively.' :
                          '`parity --chain kovan ui` in order to connect to Kovan.'
diff --git a/packages/website/ts/components/dialogs/eth_weth_conversion_dialog.tsx b/packages/website/ts/components/dialogs/eth_weth_conversion_dialog.tsx
index 230ac5183..25ded40e9 100644
--- a/packages/website/ts/components/dialogs/eth_weth_conversion_dialog.tsx
+++ b/packages/website/ts/components/dialogs/eth_weth_conversion_dialog.tsx
@@ -5,8 +5,7 @@ import * as React from 'react';
 import {EthAmountInput} from 'ts/components/inputs/eth_amount_input';
 import {TokenAmountInput} from 'ts/components/inputs/token_amount_input';
 import {Side, Token, TokenState} from 'ts/types';
-
-const DARK_BLUE = '#4D5481';
+import {colors} from 'ts/utils/colors';
 
 interface EthWethConversionDialogProps {
     direction: Side;
@@ -47,7 +46,7 @@ export class EthWethConversionDialog extends
                 onTouchTap={this.onConvertClick.bind(this)}
             />,
         ];
-        const title = this.props.direction === Side.deposit ?  'Wrap ETH' : 'Unwrap WETH';
+        const title = this.props.direction === Side.Deposit ?  'Wrap ETH' : 'Unwrap WETH';
         return (
             <Dialog
                 title={title}
@@ -61,10 +60,10 @@ export class EthWethConversionDialog extends
         );
     }
     private renderConversionDialogBody() {
-        const explanation = this.props.direction === Side.deposit ?
+        const explanation = this.props.direction === Side.Deposit ?
                             'Convert your Ether into a tokenized, tradable form.' :
                             'Convert your Wrapped Ether back into it\'s native form.';
-        const isWrappedVersion = this.props.direction === Side.receive;
+        const isWrappedVersion = this.props.direction === Side.Receive;
         return (
             <div>
                 <div className="pb2">
@@ -75,7 +74,7 @@ export class EthWethConversionDialog extends
                         {this.renderCurrency(isWrappedVersion)}
                         <div style={{paddingTop: 68}}>
                             <i
-                                style={{fontSize: 28, color: DARK_BLUE}}
+                                style={{fontSize: 28, color: colors.darkBlue}}
                                 className="zmdi zmdi-arrow-right"
                             />
                         </div>
@@ -85,7 +84,7 @@ export class EthWethConversionDialog extends
                         className="pt2 mx-auto"
                         style={{width: 245}}
                     >
-                        {this.props.direction === Side.receive ?
+                        {this.props.direction === Side.Receive ?
                             <TokenAmountInput
                                 token={this.props.token}
                                 tokenState={this.props.tokenState}
@@ -133,7 +132,7 @@ export class EthWethConversionDialog extends
             <div className="mx-auto pt2">
                 <div
                     className="center"
-                    style={{color: DARK_BLUE}}
+                    style={{color: colors.darkBlue}}
                 >
                     {name}
                 </div>
diff --git a/packages/website/ts/components/dialogs/ledger_config_dialog.tsx b/packages/website/ts/components/dialogs/ledger_config_dialog.tsx
index d3c95a011..ddd1f2cf2 100644
--- a/packages/website/ts/components/dialogs/ledger_config_dialog.tsx
+++ b/packages/website/ts/components/dialogs/ledger_config_dialog.tsx
@@ -2,7 +2,6 @@ import BigNumber from 'bignumber.js';
 import * as _ from 'lodash';
 import Dialog from 'material-ui/Dialog';
 import FlatButton from 'material-ui/FlatButton';
-import {colors} from 'material-ui/styles';
 import {
     Table,
     TableBody,
@@ -17,6 +16,8 @@ import ReactTooltip = require('react-tooltip');
 import {Blockchain} from 'ts/blockchain';
 import {LifeCycleRaisedButton} from 'ts/components/ui/lifecycle_raised_button';
 import {Dispatcher} from 'ts/redux/dispatcher';
+import {colors} from 'ts/utils/colors';
+import {configs} from 'ts/utils/configs';
 import {constants} from 'ts/utils/constants';
 import {utils} from 'ts/utils/utils';
 
@@ -52,7 +53,7 @@ export class LedgerConfigDialog extends React.Component<LedgerConfigDialogProps,
             stepIndex: LedgerSteps.CONNECT,
             userAddresses: [],
             addressBalances: [],
-            derivationPath: constants.DEFAULT_DERIVATION_PATH,
+            derivationPath: configs.DEFAULT_DERIVATION_PATH,
             derivationErrMsg: '',
         };
     }
@@ -146,7 +147,7 @@ export class LedgerConfigDialog extends React.Component<LedgerConfigDialogProps,
                     <div className="overflow-hidden" style={{width: 180}}>
                         <TextField
                             floatingLabelFixed={true}
-                            floatingLabelStyle={{color: colors.grey500}}
+                            floatingLabelStyle={{color: colors.grey}}
                             floatingLabelText="Update path derivation (advanced)"
                             value={this.state.derivationPath}
                             errorText={this.state.derivationErrMsg}
@@ -170,7 +171,7 @@ export class LedgerConfigDialog extends React.Component<LedgerConfigDialogProps,
             const balance = this.state.addressBalances[i];
             const addressTooltipId = `address-${userAddress}`;
             const balanceTooltipId = `balance-${userAddress}`;
-            const networkName = constants.networkNameById[this.props.networkId];
+            const networkName = constants.NETWORK_NAME_BY_ID[this.props.networkId];
             // We specifically prefix kovan ETH.
             // TODO: We should probably add prefixes for all networks
             const isKovanNetwork = networkName === 'Kovan';
diff --git a/packages/website/ts/components/dialogs/portal_disclaimer_dialog.tsx b/packages/website/ts/components/dialogs/portal_disclaimer_dialog.tsx
index 800cb0656..ffe55794f 100644
--- a/packages/website/ts/components/dialogs/portal_disclaimer_dialog.tsx
+++ b/packages/website/ts/components/dialogs/portal_disclaimer_dialog.tsx
@@ -1,7 +1,7 @@
 import Dialog from 'material-ui/Dialog';
 import FlatButton from 'material-ui/FlatButton';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
+import {colors} from 'ts/utils/colors';
 
 interface PortalDisclaimerDialogProps {
     isOpen: boolean;
diff --git a/packages/website/ts/components/dialogs/track_token_confirmation_dialog.tsx b/packages/website/ts/components/dialogs/track_token_confirmation_dialog.tsx
index 2d45009d5..f17893a83 100644
--- a/packages/website/ts/components/dialogs/track_token_confirmation_dialog.tsx
+++ b/packages/website/ts/components/dialogs/track_token_confirmation_dialog.tsx
@@ -73,7 +73,9 @@ export class TrackTokenConfirmationDialog extends
             isAddingTokenToTracked: true,
         });
         for (const token of this.props.tokens) {
-            const newTokenEntry = _.assign({}, token);
+            const newTokenEntry = {
+                ...token,
+            };
 
             newTokenEntry.isTracked = true;
             trackedTokenStorage.addTrackedTokenToUser(this.props.userAddress, this.props.networkId, newTokenEntry);
diff --git a/packages/website/ts/components/dialogs/u2f_not_supported_dialog.tsx b/packages/website/ts/components/dialogs/u2f_not_supported_dialog.tsx
index 09c32c997..ff884a94e 100644
--- a/packages/website/ts/components/dialogs/u2f_not_supported_dialog.tsx
+++ b/packages/website/ts/components/dialogs/u2f_not_supported_dialog.tsx
@@ -1,7 +1,7 @@
 import Dialog from 'material-ui/Dialog';
 import FlatButton from 'material-ui/FlatButton';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
+import {colors} from 'ts/utils/colors';
 import {constants} from 'ts/utils/constants';
 
 interface U2fNotSupportedDialogProps {
@@ -39,7 +39,7 @@ export function U2fNotSupportedDialog(props: U2fNotSupportedDialogProps) {
                         <li>
                             Firefox with{' '}
                             <a
-                                href={constants.FIREFOX_U2F_ADDON}
+                                href={constants.URL_FIREFOX_U2F_ADDON}
                                 target="_blank"
                                 style={{textDecoration: 'underline'}}
                             >
diff --git a/packages/website/ts/components/eth_weth_conversion_button.tsx b/packages/website/ts/components/eth_weth_conversion_button.tsx
index c8a279de9..e802b8782 100644
--- a/packages/website/ts/components/eth_weth_conversion_button.tsx
+++ b/packages/website/ts/components/eth_weth_conversion_button.tsx
@@ -45,7 +45,7 @@ export class EthWethConversionButton extends
         const labelStyle = this.state.isEthConversionHappening ? {fontSize: 10} : {};
         let callToActionLabel;
         let inProgressLabel;
-        if (this.props.direction === Side.deposit) {
+        if (this.props.direction === Side.Deposit) {
             callToActionLabel = 'Wrap';
             inProgressLabel = 'Wrapping...';
         } else {
@@ -87,9 +87,9 @@ export class EthWethConversionButton extends
         const tokenState = this.props.ethTokenState;
         let balance = tokenState.balance;
         try {
-            if (direction === Side.deposit) {
+            if (direction === Side.Deposit) {
                 await this.props.blockchain.convertEthToWrappedEthTokensAsync(token.address, value);
-                const ethAmount = ZeroEx.toUnitAmount(value, constants.ETH_DECIMAL_PLACES);
+                const ethAmount = ZeroEx.toUnitAmount(value, constants.DECIMAL_PLACES_ETH);
                 this.props.dispatcher.showFlashMessage(`Successfully wrapped ${ethAmount.toString()} ETH to WETH`);
                 balance = balance.plus(value);
             } else {
@@ -104,13 +104,13 @@ export class EthWethConversionButton extends
             this.props.onConversionSuccessful();
         } catch (err) {
             const errMsg = '' + err;
-            if (_.includes(errMsg, BlockchainCallErrs.USER_HAS_NO_ASSOCIATED_ADDRESSES)) {
+            if (_.includes(errMsg, BlockchainCallErrs.UserHasNoAssociatedAddresses)) {
                 this.props.dispatcher.updateShouldBlockchainErrDialogBeOpen(true);
             } else if (!_.includes(errMsg, 'User denied transaction')) {
                 utils.consoleLog(`Unexpected error encountered: ${err}`);
                 utils.consoleLog(err.stack);
                 await errorReporter.reportAsync(err);
-                const errorMsg = direction === Side.deposit ?
+                const errorMsg = direction === Side.Deposit ?
                                  'Failed to wrap your ETH. Please try again.' :
                                  'Failed to unwrap your WETH. Please try again.';
                 this.props.dispatcher.showFlashMessage(errorMsg);
diff --git a/packages/website/ts/components/eth_wrappers.tsx b/packages/website/ts/components/eth_wrappers.tsx
index e53a4d8b0..da95aa6fd 100644
--- a/packages/website/ts/components/eth_wrappers.tsx
+++ b/packages/website/ts/components/eth_wrappers.tsx
@@ -2,7 +2,6 @@ import {ZeroEx} from '0x.js';
 import BigNumber from 'bignumber.js';
 import * as _ from 'lodash';
 import Divider from 'material-ui/Divider';
-import {colors} from 'material-ui/styles';
 import {
     Table,
     TableBody,
@@ -26,13 +25,13 @@ import {
     TokenState,
     TokenStateByAddress,
 } from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {configs} from 'ts/utils/configs';
 import {constants} from 'ts/utils/constants';
 import {utils} from 'ts/utils/utils';
 
 const PRECISION = 5;
 const DATE_FORMAT = 'D/M/YY';
-const LIGHT_GRAY = '#A5A5A5';
 const ICON_DIMENSION = 40;
 const ETHER_ICON_PATH = '/images/ether.png';
 const OUTDATED_WETH_ICON_PATH = '/images/wrapped_eth_gray.png';
@@ -86,7 +85,7 @@ export class EthWrappers extends React.Component<EthWrappersProps, EthWrappersSt
         const tokens = _.values(this.props.tokenByAddress);
         const etherToken = _.find(tokens, {symbol: 'WETH'});
         const etherTokenState = this.props.tokenStateByAddress[etherToken.address];
-        const wethBalance = ZeroEx.toUnitAmount(etherTokenState.balance, 18);
+        const wethBalance = ZeroEx.toUnitAmount(etherTokenState.balance, constants.DECIMAL_PLACES_ETH);
         const isBidirectional = true;
         const etherscanUrl = utils.getEtherScanLinkIfExists(
             etherToken.address, this.props.networkId, EtherscanLinkSuffixes.address,
@@ -100,7 +99,7 @@ export class EthWrappers extends React.Component<EthWrappersProps, EthWrappersSt
                         <a
                             target="_blank"
                             href={constants.WETH_IO_URL}
-                            style={{color: LIGHT_GRAY}}
+                            style={{color: colors.grey}}
                         >
                             <div className="flex">
                                 <div>About Wrapped ETH</div>
@@ -152,7 +151,7 @@ export class EthWrappers extends React.Component<EthWrappersProps, EthWrappersSt
                                     <TableRowColumn>
                                         <EthWethConversionButton
                                             isOutdatedWrappedEther={false}
-                                            direction={Side.deposit}
+                                            direction={Side.Deposit}
                                             ethToken={etherToken}
                                             ethTokenState={etherTokenState}
                                             dispatcher={this.props.dispatcher}
@@ -171,7 +170,7 @@ export class EthWrappers extends React.Component<EthWrappersProps, EthWrappersSt
                                     <TableRowColumn>
                                         <EthWethConversionButton
                                             isOutdatedWrappedEther={false}
-                                            direction={Side.receive}
+                                            direction={Side.Receive}
                                             ethToken={etherToken}
                                             ethTokenState={etherTokenState}
                                             dispatcher={this.props.dispatcher}
@@ -244,7 +243,7 @@ export class EthWrappers extends React.Component<EthWrappersProps, EthWrappersSt
         );
     }
     private renderOutdatedWeths(etherToken: Token, etherTokenState: TokenState) {
-        const rows = _.map(configs.outdatedWrappedEthers,
+        const rows = _.map(configs.OUTDATED_WRAPPED_ETHERS,
                         (outdatedWETHByNetworkId: OutdatedWrappedEtherByNetworkId) => {
             const outdatedWETHIfExists = outdatedWETHByNetworkId[this.props.networkId];
             if (_.isUndefined(outdatedWETHIfExists)) {
@@ -266,7 +265,9 @@ export class EthWrappers extends React.Component<EthWrappersProps, EthWrappersSt
             const isStateLoaded = this.state.outdatedWETHAddressToIsStateLoaded[outdatedWETHIfExists.address];
             const outdatedEtherTokenState = this.state.outdatedWETHStateByAddress[outdatedWETHIfExists.address];
             const balanceInEthIfExists = isStateLoaded ?
-                                         ZeroEx.toUnitAmount(outdatedEtherTokenState.balance, 18).toFixed(PRECISION) :
+                                         ZeroEx.toUnitAmount(
+                                             outdatedEtherTokenState.balance, constants.DECIMAL_PLACES_ETH,
+                                         ).toFixed(PRECISION) :
                                          undefined;
             const onConversionSuccessful = this.onOutdatedConversionSuccessfulAsync.bind(
                 this, outdatedWETHIfExists.address,
@@ -290,7 +291,7 @@ export class EthWrappers extends React.Component<EthWrappersProps, EthWrappersSt
                         <EthWethConversionButton
                             isDisabled={!isStateLoaded}
                             isOutdatedWrappedEther={true}
-                            direction={Side.receive}
+                            direction={Side.Receive}
                             ethToken={outdatedEtherToken}
                             ethTokenState={outdatedEtherTokenState}
                             dispatcher={this.props.dispatcher}
@@ -383,7 +384,8 @@ export class EthWrappers extends React.Component<EthWrappersProps, EthWrappersSt
         });
     }
     private getOutdatedWETHAddresses(): string[] {
-        const outdatedWETHAddresses = _.compact(_.map(configs.outdatedWrappedEthers, outdatedWrappedEtherByNetwork => {
+        const outdatedWETHAddresses = _.compact(_.map(configs.OUTDATED_WRAPPED_ETHERS,
+            outdatedWrappedEtherByNetwork => {
             const outdatedWrappedEtherIfExists = outdatedWrappedEtherByNetwork[this.props.networkId];
             if (_.isUndefined(outdatedWrappedEtherIfExists)) {
                 return undefined;
diff --git a/packages/website/ts/components/fill_order.tsx b/packages/website/ts/components/fill_order.tsx
index 40a9b87d6..ac826fdf6 100644
--- a/packages/website/ts/components/fill_order.tsx
+++ b/packages/website/ts/components/fill_order.tsx
@@ -28,12 +28,11 @@ import {
     TokenStateByAddress,
     WebsitePaths,
 } from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {constants} from 'ts/utils/constants';
 import {errorReporter} from 'ts/utils/error_reporter';
 import {utils} from 'ts/utils/utils';
 
-const CUSTOM_LIGHT_GRAY = '#BBBBBB';
-
 interface FillOrderProps {
     blockchain: Blockchain;
     blockchainErr: BlockchainErrs;
@@ -222,7 +221,7 @@ export class FillOrder extends React.Component<FillOrderProps, FillOrderState> {
                 <div className="clearfix pb2" style={{width: '100%'}}>
                     <div className="inline left">Order details</div>
                     <div className="inline right" style={{minWidth: 208}}>
-                        <div className="col col-4 pl2" style={{color: '#BEBEBE'}}>
+                        <div className="col col-4 pl2" style={{color: colors.grey}}>
                             Maker:
                         </div>
                         <div className="col col-2 pr1">
@@ -259,22 +258,20 @@ export class FillOrder extends React.Component<FillOrderProps, FillOrderState> {
                     </div>
                 </div>
                 {!isUserMaker &&
-                    <div className="clearfix mx-auto" style={{width: 315, height: 108}}>
-                       <div className="col col-7" style={{maxWidth: 235}}>
-                           <TokenAmountInput
-                               label="Fill amount"
-                               onChange={this.onFillAmountChange.bind(this)}
-                               shouldShowIncompleteErrs={false}
-                               token={fillToken}
-                               tokenState={fillTokenState}
-                               amount={fillAssetToken.amount}
-                               shouldCheckBalance={true}
-                               shouldCheckAllowance={true}
-                           />
-                       </div>
+                    <div className="clearfix mx-auto relative" style={{width: 235, height: 108}}>
+                       <TokenAmountInput
+                           label="Fill amount"
+                           onChange={this.onFillAmountChange.bind(this)}
+                           shouldShowIncompleteErrs={false}
+                           token={fillToken}
+                           tokenState={fillTokenState}
+                           amount={fillAssetToken.amount}
+                           shouldCheckBalance={true}
+                           shouldCheckAllowance={true}
+                       />
                        <div
-                           className="col col-5 pl1"
-                           style={{color: CUSTOM_LIGHT_GRAY, paddingTop: 39}}
+                           className="absolute sm-hide xs-hide"
+                           style={{color: colors.grey400, right: -247, top: 39, width: 242}}
                        >
                            = {accounting.formatNumber(orderReceiveAmount, 6)} {makerToken.symbol}
                        </div>
@@ -324,7 +321,7 @@ export class FillOrder extends React.Component<FillOrderProps, FillOrderState> {
                 Order successfully filled. See the trade details in your{' '}
                 <Link
                     to={`${WebsitePaths.Portal}/trades`}
-                    style={{color: 'white'}}
+                    style={{color: colors.white}}
                 >
                     trade history
                 </Link>
@@ -381,22 +378,24 @@ export class FillOrder extends React.Component<FillOrderProps, FillOrderState> {
         const isUnseenMakerToken = _.isUndefined(makerTokenIfExists);
         const isMakerTokenTracked = !_.isUndefined(makerTokenIfExists) && makerTokenIfExists.isTracked;
         if (isUnseenMakerToken) {
-            tokensToTrack.push(_.assign({}, this.state.parsedOrder.maker.token, {
+            tokensToTrack.push({
+                ...this.state.parsedOrder.maker.token,
                 iconUrl: undefined,
                 isTracked: false,
                 isRegistered: false,
-            }));
+            });
         } else if (!isMakerTokenTracked) {
             tokensToTrack.push(makerTokenIfExists);
         }
         const isUnseenTakerToken = _.isUndefined(takerTokenIfExists);
         const isTakerTokenTracked = !_.isUndefined(takerTokenIfExists) && takerTokenIfExists.isTracked;
         if (isUnseenTakerToken) {
-            tokensToTrack.push(_.assign({}, this.state.parsedOrder.taker.token, {
+            tokensToTrack.push({
+                ...this.state.parsedOrder.taker.token,
                 iconUrl: undefined,
                 isTracked: false,
                 isRegistered: false,
-            }));
+            });
         } else if (!isTakerTokenTracked) {
             tokensToTrack.push(takerTokenIfExists);
         }
diff --git a/packages/website/ts/components/fill_order_json.tsx b/packages/website/ts/components/fill_order_json.tsx
index f4db1f74e..4a4bdac9f 100644
--- a/packages/website/ts/components/fill_order_json.tsx
+++ b/packages/website/ts/components/fill_order_json.tsx
@@ -24,11 +24,11 @@ export class FillOrderJSON extends React.Component<FillOrderJSONProps, FillOrder
         const tokenAddresses = _.keys(this.props.tokenByAddress);
         const exchangeContract = this.props.blockchain.getExchangeContractAddressIfExists();
         const hintSideToAssetToken = {
-            [Side.deposit]: {
+            [Side.Deposit]: {
                 amount: new BigNumber(35),
                 address: tokenAddresses[0],
             },
-            [Side.receive]: {
+            [Side.Receive]: {
                 amount: new BigNumber(89),
                 address: tokenAddresses[1],
             },
@@ -41,9 +41,10 @@ export class FillOrderJSON extends React.Component<FillOrderJSONProps, FillOrder
             v: 27,
         };
         const hintSalt = ZeroEx.generatePseudoRandomSalt();
+        const feeRecipient = constants.NULL_ADDRESS;
         const hintOrder = utils.generateOrder(this.props.networkId, exchangeContract, hintSideToAssetToken,
                                               hintOrderExpiryTimestamp, '', '', constants.MAKER_FEE,
-                                              constants.TAKER_FEE, constants.FEE_RECIPIENT_ADDRESS,
+                                              constants.TAKER_FEE, feeRecipient,
                                               hintSignatureData, this.props.tokenByAddress, hintSalt);
         const hintOrderJSON = `${JSON.stringify(hintOrder, null, '\t').substring(0, 500)}...`;
         return (
diff --git a/packages/website/ts/components/fill_warning_dialog.tsx b/packages/website/ts/components/fill_warning_dialog.tsx
index 83e46cc8f..7370ee2d8 100644
--- a/packages/website/ts/components/fill_warning_dialog.tsx
+++ b/packages/website/ts/components/fill_warning_dialog.tsx
@@ -1,7 +1,7 @@
 import Dialog from 'material-ui/Dialog';
 import FlatButton from 'material-ui/FlatButton';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
+import {colors} from 'ts/utils/colors';
 
 interface FillWarningDialogProps {
     isOpen: boolean;
diff --git a/packages/website/ts/components/flash_messages/token_send_completed.tsx b/packages/website/ts/components/flash_messages/token_send_completed.tsx
index fef7520f6..26619c54f 100644
--- a/packages/website/ts/components/flash_messages/token_send_completed.tsx
+++ b/packages/website/ts/components/flash_messages/token_send_completed.tsx
@@ -3,6 +3,7 @@ import BigNumber from 'bignumber.js';
 import * as _ from 'lodash';
 import * as React from 'react';
 import {Token} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {utils} from 'ts/utils/utils';
 
 interface TokenSendCompletedProps {
@@ -19,7 +20,7 @@ export class TokenSendCompleted extends React.Component<TokenSendCompletedProps,
         const etherScanLink = !_.isUndefined(this.props.etherScanLinkIfExists) &&
                             (
                                 <a
-                                    style={{color: 'white'}}
+                                    style={{color: colors.white}}
                                     href={`${this.props.etherScanLinkIfExists}`}
                                     target="_blank"
                                 >
diff --git a/packages/website/ts/components/flash_messages/transaction_submitted.tsx b/packages/website/ts/components/flash_messages/transaction_submitted.tsx
index cef3e2b1e..64f460e20 100644
--- a/packages/website/ts/components/flash_messages/transaction_submitted.tsx
+++ b/packages/website/ts/components/flash_messages/transaction_submitted.tsx
@@ -1,5 +1,6 @@
 import * as _ from 'lodash';
 import * as React from 'react';
+import {colors} from 'ts/utils/colors';
 
 interface TransactionSubmittedProps {
     etherScanLinkIfExists?: string;
@@ -16,7 +17,7 @@ export class TransactionSubmitted extends React.Component<TransactionSubmittedPr
                 <div>
                     Transaction submitted to the network:{' '}
                     <a
-                        style={{color: 'white'}}
+                        style={{color: colors.white}}
                         href={`${this.props.etherScanLinkIfExists}`}
                         target="_blank"
                     >
diff --git a/packages/website/ts/components/footer.tsx b/packages/website/ts/components/footer.tsx
index b26523094..0f65405d9 100644
--- a/packages/website/ts/components/footer.tsx
+++ b/packages/website/ts/components/footer.tsx
@@ -4,6 +4,7 @@ import {
   Link,
 } from 'react-router-dom';
 import {WebsitePaths} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {constants} from 'ts/utils/constants';
 
 interface MenuItemsBySection {
@@ -24,9 +25,6 @@ enum Sections {
 }
 
 const ICON_DIMENSION = 16;
-const CUSTOM_DARK_GRAY = '#393939';
-const CUSTOM_LIGHT_GRAY = '#CACACA';
-const CUSTOM_LIGHTEST_GRAY = '#9E9E9E';
 const menuItemsBySection: MenuItemsBySection = {
     Documentation: [
         {
@@ -59,25 +57,25 @@ const menuItemsBySection: MenuItemsBySection = {
         {
             title: 'Rocket.chat',
             isExternal: true,
-            path: constants.ZEROEX_CHAT_URL,
+            path: constants.URL_ZEROEX_CHAT,
             fileName: 'rocketchat.png',
         },
         {
             title: 'Blog',
             isExternal: true,
-            path: constants.BLOG_URL,
+            path: constants.URL_BLOG,
             fileName: 'medium.png',
         },
         {
             title: 'Twitter',
             isExternal: true,
-            path: constants.TWITTER_URL,
+            path: constants.URL_TWITTER,
             fileName: 'twitter.png',
         },
         {
             title: 'Reddit',
             isExternal: true,
-            path: constants.REDDIT_URL,
+            path: constants.URL_REDDIT,
             fileName: 'reddit.png',
         },
     ],
@@ -90,7 +88,7 @@ const menuItemsBySection: MenuItemsBySection = {
         {
             title: 'Careers',
             isExternal: true,
-            path: constants.ANGELLIST_URL,
+            path: constants.URL_ANGELLIST,
         },
         {
             title: 'Contact',
@@ -100,7 +98,7 @@ const menuItemsBySection: MenuItemsBySection = {
     ],
 };
 const linkStyle = {
-    color: 'white',
+    color: colors.white,
     cursor: 'pointer',
 };
 
@@ -111,23 +109,23 @@ const titleToIcon: {[title: string]: string} = {
     'Reddit': 'reddit.png',
 };
 
-export interface FooterProps {
-    location: Location;
-}
+export interface FooterProps {}
 
 interface FooterState {}
 
 export class Footer extends React.Component<FooterProps, FooterState> {
     public render() {
         return (
-            <div className="relative pb4 pt2" style={{backgroundColor: CUSTOM_DARK_GRAY}}>
-                <div className="mx-auto max-width-4 md-px2 lg-px0 py4 clearfix" style={{color: 'white'}}>
+            <div className="relative pb4 pt2" style={{backgroundColor: colors.darkerGrey}}>
+                <div className="mx-auto max-width-4 md-px2 lg-px0 py4 clearfix" style={{color: colors.white}}>
                     <div className="col lg-col-4 md-col-4 col-12 left">
                         <div className="sm-mx-auto" style={{width: 148}}>
                             <div>
                                 <img src="/images/protocol_logo_white.png" height="30" />
                             </div>
-                            <div style={{fontSize: 11, color: CUSTOM_LIGHTEST_GRAY, paddingLeft: 37, paddingTop: 2}}>
+                            <div
+                                style={{fontSize: 11, color: colors.grey, paddingLeft: 37, paddingTop: 2}}
+                            >
                                 © ZeroEx, Intl.
                             </div>
                         </div>
@@ -211,7 +209,7 @@ export class Footer extends React.Component<FooterProps, FooterState> {
     private renderHeader(title: string) {
         const headerStyle = {
             textTransform: 'uppercase',
-            color: CUSTOM_LIGHT_GRAY,
+            color: colors.grey400,
             letterSpacing: 2,
             fontFamily: 'Roboto Mono',
             fontSize: 13,
diff --git a/packages/website/ts/components/generate_order/asset_picker.tsx b/packages/website/ts/components/generate_order/asset_picker.tsx
index 08b4a909e..51edd2308 100644
--- a/packages/website/ts/components/generate_order/asset_picker.tsx
+++ b/packages/website/ts/components/generate_order/asset_picker.tsx
@@ -244,7 +244,9 @@ export class AssetPicker extends React.Component<AssetPickerProps, AssetPickerSt
         });
         const tokenAddress = this.state.chosenTrackTokenAddress;
         const token = this.props.tokenByAddress[tokenAddress];
-        const newTokenEntry = _.assign({}, token);
+        const newTokenEntry = {
+            ...token,
+        };
 
         newTokenEntry.isTracked = true;
         trackedTokenStorage.addTrackedTokenToUser(this.props.userAddress, this.props.networkId, newTokenEntry);
diff --git a/packages/website/ts/components/generate_order/generate_order_form.tsx b/packages/website/ts/components/generate_order/generate_order_form.tsx
index 59970b10c..5479f0f83 100644
--- a/packages/website/ts/components/generate_order/generate_order_form.tsx
+++ b/packages/website/ts/components/generate_order/generate_order_form.tsx
@@ -3,7 +3,6 @@ import BigNumber from 'bignumber.js';
 import * as _ from 'lodash';
 import Dialog from 'material-ui/Dialog';
 import Divider from 'material-ui/Divider';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import {Blockchain} from 'ts/blockchain';
 import {ExpirationInput} from 'ts/components/inputs/expiration_input';
@@ -30,6 +29,7 @@ import {
     TokenByAddress,
     TokenStateByAddress,
 } from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {errorReporter} from 'ts/utils/error_reporter';
 import {utils} from 'ts/utils/utils';
 
@@ -78,10 +78,10 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
     }
     public render() {
         const dispatcher = this.props.dispatcher;
-        const depositTokenAddress = this.props.sideToAssetToken[Side.deposit].address;
+        const depositTokenAddress = this.props.sideToAssetToken[Side.Deposit].address;
         const depositToken = this.props.tokenByAddress[depositTokenAddress];
         const depositTokenState = this.props.tokenStateByAddress[depositTokenAddress];
-        const receiveTokenAddress = this.props.sideToAssetToken[Side.receive].address;
+        const receiveTokenAddress = this.props.sideToAssetToken[Side.Receive].address;
         const receiveToken = this.props.tokenByAddress[receiveTokenAddress];
         const receiveTokenState = this.props.tokenStateByAddress[receiveTokenAddress];
         const takerExplanation = 'If a taker is specified, only they are<br> \
@@ -102,9 +102,9 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
                                     blockchainErr={this.props.blockchainErr}
                                     dispatcher={this.props.dispatcher}
                                     label="Selling"
-                                    side={Side.deposit}
+                                    side={Side.Deposit}
                                     networkId={this.props.networkId}
-                                    assetToken={this.props.sideToAssetToken[Side.deposit]}
+                                    assetToken={this.props.sideToAssetToken[Side.Deposit]}
                                     updateChosenAssetToken={dispatcher.updateChosenAssetToken.bind(dispatcher)}
                                     tokenByAddress={this.props.tokenByAddress}
                                 />
@@ -112,8 +112,8 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
                                     label="Sell amount"
                                     token={depositToken}
                                     tokenState={depositTokenState}
-                                    amount={this.props.sideToAssetToken[Side.deposit].amount}
-                                    onChange={this.onTokenAmountChange.bind(this, depositToken, Side.deposit)}
+                                    amount={this.props.sideToAssetToken[Side.Deposit].amount}
+                                    onChange={this.onTokenAmountChange.bind(this, depositToken, Side.Deposit)}
                                     shouldShowIncompleteErrs={this.state.shouldShowIncompleteErrs}
                                     shouldCheckBalance={true}
                                     shouldCheckAllowance={true}
@@ -133,9 +133,9 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
                                     blockchainErr={this.props.blockchainErr}
                                     dispatcher={this.props.dispatcher}
                                     label="Buying"
-                                    side={Side.receive}
+                                    side={Side.Receive}
                                     networkId={this.props.networkId}
-                                    assetToken={this.props.sideToAssetToken[Side.receive]}
+                                    assetToken={this.props.sideToAssetToken[Side.Receive]}
                                     updateChosenAssetToken={dispatcher.updateChosenAssetToken.bind(dispatcher)}
                                     tokenByAddress={this.props.tokenByAddress}
                                 />
@@ -143,8 +143,8 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
                                     label="Receive amount"
                                     token={receiveToken}
                                     tokenState={receiveTokenState}
-                                    amount={this.props.sideToAssetToken[Side.receive].amount}
-                                    onChange={this.onTokenAmountChange.bind(this, receiveToken, Side.receive)}
+                                    amount={this.props.sideToAssetToken[Side.Receive].amount}
+                                    onChange={this.onTokenAmountChange.bind(this, receiveToken, Side.Receive)}
                                     shouldShowIncompleteErrs={this.state.shouldShowIncompleteErrs}
                                     shouldCheckBalance={false}
                                     shouldCheckAllowance={false}
@@ -154,7 +154,7 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
                     </div>
                     <div className="pt1 sm-pb2 lg-px4 md-px4">
                         <div className="lg-px3 md-px3">
-                            <div style={{fontSize: 12, color: colors.grey500}}>Expiration</div>
+                            <div style={{fontSize: 12, color: colors.grey}}>Expiration</div>
                             <ExpirationInput
                                 orderExpiryTimestamp={this.props.orderExpiryTimestamp}
                                 updateOrderExpiry={dispatcher.updateOrderExpiry.bind(dispatcher)}
@@ -235,16 +235,16 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
         });
     }
     private async onSignClickedAsync(): Promise<boolean> {
-        if (this.props.blockchainErr !== '') {
+        if (this.props.blockchainErr !== BlockchainErrs.NoError) {
             this.props.dispatcher.updateShouldBlockchainErrDialogBeOpen(true);
             return false;
         }
 
         // Check if all required inputs were supplied
-        const debitToken = this.props.sideToAssetToken[Side.deposit];
+        const debitToken = this.props.sideToAssetToken[Side.Deposit];
         const debitBalance = this.props.tokenStateByAddress[debitToken.address].balance;
         const debitAllowance = this.props.tokenStateByAddress[debitToken.address].allowance;
-        const receiveAmount = this.props.sideToAssetToken[Side.receive].amount;
+        const receiveAmount = this.props.sideToAssetToken[Side.Receive].amount;
         if (!_.isUndefined(debitToken.amount) && !_.isUndefined(receiveAmount) &&
             debitToken.amount.gt(0) && receiveAmount.gt(0) &&
             this.props.userAddress !== '' &&
diff --git a/packages/website/ts/components/generate_order/new_token_form.tsx b/packages/website/ts/components/generate_order/new_token_form.tsx
index 1be9f5ece..6c3c01d0d 100644
--- a/packages/website/ts/components/generate_order/new_token_form.tsx
+++ b/packages/website/ts/components/generate_order/new_token_form.tsx
@@ -1,6 +1,5 @@
 import BigNumber from 'bignumber.js';
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import TextField from 'material-ui/TextField';
 import * as React from 'react';
 import {Blockchain} from 'ts/blockchain';
@@ -9,6 +8,7 @@ import {Alert} from 'ts/components/ui/alert';
 import {LifeCycleRaisedButton} from 'ts/components/ui/lifecycle_raised_button';
 import {RequiredLabel} from 'ts/components/ui/required_label';
 import {AlertTypes, Token, TokenByAddress, TokenState} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 
 interface NewTokenFormProps {
     blockchain: Blockchain;
@@ -49,7 +49,7 @@ export class NewTokenForm extends React.Component<NewTokenFormProps, NewTokenFor
                 <div>
                     <TextField
                         floatingLabelFixed={true}
-                        floatingLabelStyle={{color: colors.grey500}}
+                        floatingLabelStyle={{color: colors.grey}}
                         floatingLabelText={<RequiredLabel label="Name" />}
                         value={this.state.name}
                         errorText={this.state.nameErrText}
@@ -59,7 +59,7 @@ export class NewTokenForm extends React.Component<NewTokenFormProps, NewTokenFor
                 <div>
                     <TextField
                         floatingLabelFixed={true}
-                        floatingLabelStyle={{color: colors.grey500}}
+                        floatingLabelStyle={{color: colors.grey}}
                         floatingLabelText={<RequiredLabel label="Symbol" />}
                         value={this.state.symbol}
                         errorText={this.state.symbolErrText}
@@ -78,7 +78,7 @@ export class NewTokenForm extends React.Component<NewTokenFormProps, NewTokenFor
                 <div>
                     <TextField
                         floatingLabelFixed={true}
-                        floatingLabelStyle={{color: colors.grey500}}
+                        floatingLabelStyle={{color: colors.grey}}
                         floatingLabelText={<RequiredLabel label="Decimals" />}
                         value={this.state.decimals}
                         errorText={this.state.decimalsErrText}
diff --git a/packages/website/ts/components/inputs/address_input.tsx b/packages/website/ts/components/inputs/address_input.tsx
index bd9e24c80..a17b6e3f5 100644
--- a/packages/website/ts/components/inputs/address_input.tsx
+++ b/packages/website/ts/components/inputs/address_input.tsx
@@ -1,9 +1,9 @@
 import {addressUtils} from '@0xproject/utils';
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import TextField from 'material-ui/TextField';
 import * as React from 'react';
 import {RequiredLabel} from 'ts/components/ui/required_label';
+import {colors} from 'ts/utils/colors';
 
 interface AddressInputProps {
     disabled?: boolean;
@@ -50,7 +50,7 @@ export class AddressInput extends React.Component<AddressInputProps, AddressInpu
                     fullWidth={true}
                     hintText={hintText}
                     floatingLabelFixed={true}
-                    floatingLabelStyle={{color: colors.grey500, display: labelDisplay}}
+                    floatingLabelStyle={{color: colors.grey, display: labelDisplay}}
                     floatingLabelText={label}
                     errorText={this.state.errMsg}
                     value={this.state.address}
diff --git a/packages/website/ts/components/inputs/balance_bounded_input.tsx b/packages/website/ts/components/inputs/balance_bounded_input.tsx
index 7ddefc3b9..61ab34f25 100644
--- a/packages/website/ts/components/inputs/balance_bounded_input.tsx
+++ b/packages/website/ts/components/inputs/balance_bounded_input.tsx
@@ -1,11 +1,11 @@
 import BigNumber from 'bignumber.js';
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import TextField from 'material-ui/TextField';
 import * as React from 'react';
 import {Link} from 'react-router-dom';
 import {RequiredLabel} from 'ts/components/ui/required_label';
 import {InputErrMsg, ValidatedBigNumberCallback, WebsitePaths} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {utils} from 'ts/utils/utils';
 
 interface BalanceBoundedInputProps {
@@ -83,7 +83,7 @@ export class BalanceBoundedInput extends
                 fullWidth={true}
                 floatingLabelText={label}
                 floatingLabelFixed={true}
-                floatingLabelStyle={{color: colors.grey500, width: 206}}
+                floatingLabelStyle={{color: colors.grey, width: 206}}
                 errorText={errorText}
                 value={this.state.amountString}
                 hintText={<span style={{textTransform: 'capitalize'}}>amount</span>}
@@ -133,7 +133,7 @@ export class BalanceBoundedInput extends
         const increaseBalanceText = 'Increase balance';
         const linkStyle = {
             cursor: 'pointer',
-            color: colors.grey900,
+            color: colors.darkestGrey,
             textDecoration: 'underline',
             display: 'inline',
         };
diff --git a/packages/website/ts/components/inputs/eth_amount_input.tsx b/packages/website/ts/components/inputs/eth_amount_input.tsx
index 5c5e23eef..3dcd2b4f3 100644
--- a/packages/website/ts/components/inputs/eth_amount_input.tsx
+++ b/packages/website/ts/components/inputs/eth_amount_input.tsx
@@ -22,7 +22,7 @@ interface EthAmountInputState {}
 export class EthAmountInput extends React.Component<EthAmountInputProps, EthAmountInputState> {
     public render() {
         const amount = this.props.amount ?
-            ZeroEx.toUnitAmount(this.props.amount, constants.ETH_DECIMAL_PLACES) :
+            ZeroEx.toUnitAmount(this.props.amount, constants.DECIMAL_PLACES_ETH) :
             undefined;
         return (
             <div className="flex overflow-hidden" style={{height: 63}}>
@@ -45,7 +45,7 @@ export class EthAmountInput extends React.Component<EthAmountInputProps, EthAmou
     private onChange(isValid: boolean, amount?: BigNumber) {
         const baseUnitAmountIfExists = _.isUndefined(amount) ?
             undefined :
-            ZeroEx.toBaseUnitAmount(amount, constants.ETH_DECIMAL_PLACES);
+            ZeroEx.toBaseUnitAmount(amount, constants.DECIMAL_PLACES_ETH);
         this.props.onChange(isValid, baseUnitAmountIfExists);
     }
 }
diff --git a/packages/website/ts/components/inputs/token_amount_input.tsx b/packages/website/ts/components/inputs/token_amount_input.tsx
index 1ae9bc85e..c9728dc5f 100644
--- a/packages/website/ts/components/inputs/token_amount_input.tsx
+++ b/packages/website/ts/components/inputs/token_amount_input.tsx
@@ -1,11 +1,11 @@
 import {ZeroEx} from '0x.js';
 import BigNumber from 'bignumber.js';
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import {Link} from 'react-router-dom';
 import {BalanceBoundedInput} from 'ts/components/inputs/balance_bounded_input';
 import {InputErrMsg, Token, TokenState, ValidatedBigNumberCallback, WebsitePaths} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 
 interface TokenAmountInputProps {
     token: Token;
@@ -59,7 +59,7 @@ export class TokenAmountInput extends React.Component<TokenAmountInputProps, Tok
                     Insufficient allowance.{' '}
                     <Link
                         to={`${WebsitePaths.Portal}/balances`}
-                        style={{cursor: 'pointer', color: colors.grey900}}
+                        style={{cursor: 'pointer', color: colors.darkestGrey}}
                     >
                             Set allowance
                     </Link>
diff --git a/packages/website/ts/components/inputs/token_input.tsx b/packages/website/ts/components/inputs/token_input.tsx
index 67f697f05..7008da12f 100644
--- a/packages/website/ts/components/inputs/token_input.tsx
+++ b/packages/website/ts/components/inputs/token_input.tsx
@@ -1,6 +1,5 @@
 import * as _ from 'lodash';
 import Paper from 'material-ui/Paper';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import {Blockchain} from 'ts/blockchain';
 import {AssetPicker} from 'ts/components/generate_order/asset_picker';
@@ -8,6 +7,7 @@ import {InputLabel} from 'ts/components/ui/input_label';
 import {TokenIcon} from 'ts/components/ui/token_icon';
 import {Dispatcher} from 'ts/redux/dispatcher';
 import {AssetToken, BlockchainErrs, Side, Token, TokenByAddress} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 
 const TOKEN_ICON_DIMENSION = 80;
 
@@ -62,7 +62,7 @@ export class TokenInput extends React.Component<TokenInputProps, TokenInputState
                     >
                         <TokenIcon token={token} diameter={TOKEN_ICON_DIMENSION} />
                     </div>
-                    <div className="py1 center" style={{color: colors.grey500}}>
+                    <div className="py1 center" style={{color: colors.grey}}>
                         {token.name}
                     </div>
                 </Paper>
@@ -95,7 +95,7 @@ export class TokenInput extends React.Component<TokenInputProps, TokenInputState
         });
     }
     private onAssetClicked() {
-        if (this.props.blockchainErr !== '') {
+        if (this.props.blockchainErr !== BlockchainErrs.NoError) {
             this.props.dispatcher.updateShouldBlockchainErrDialogBeOpen(true);
             return;
         }
diff --git a/packages/website/ts/components/order_json.tsx b/packages/website/ts/components/order_json.tsx
index 83f25fd5a..340e5d91f 100644
--- a/packages/website/ts/components/order_json.tsx
+++ b/packages/website/ts/components/order_json.tsx
@@ -1,6 +1,6 @@
 import BigNumber from 'bignumber.js';
 import * as _ from 'lodash';
-import {Paper} from 'material-ui/Paper';
+import Paper from 'material-ui/Paper';
 import TextField from 'material-ui/TextField';
 import * as React from 'react';
 import {CopyIcon} from 'ts/components/ui/copy_icon';
@@ -137,9 +137,8 @@ You can see and fill it here: ${this.state.shareLink}`);
     }
     private async generateShareLinkAsync(): Promise<string> {
         const longUrl = encodeURIComponent(this.getOrderUrl());
-        const bitlyRequestUrl = constants.BITLY_ENDPOINT + '/v3/shorten?' +
-                                     'access_token=' + constants.BITLY_ACCESS_TOKEN +
-                                     '&longUrl=' + longUrl;
+        const bitlyRequestUrl =
+            `${constants.URL_BITLY_API}/v3/shorten?access_token=${configs.BITLY_ACCESS_TOKEN}&longUrl=${longUrl}`;
         const response = await fetch(bitlyRequestUrl);
         const responseBody = await response.text();
         const bodyObj = JSON.parse(responseBody);
diff --git a/packages/website/ts/components/portal.tsx b/packages/website/ts/components/portal.tsx
index 69a7c1e7f..08028d15e 100644
--- a/packages/website/ts/components/portal.tsx
+++ b/packages/website/ts/components/portal.tsx
@@ -1,7 +1,6 @@
 import BigNumber from 'bignumber.js';
 import * as _ from 'lodash';
 import Paper from 'material-ui/Paper';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import * as DocumentTitle from 'react-document-title';
 import {Route, Switch} from 'react-router-dom';
@@ -33,6 +32,7 @@ import {
     TokenStateByAddress,
     WebsitePaths,
 } from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {configs} from 'ts/utils/configs';
 import {constants} from 'ts/utils/constants';
 import {utils} from 'ts/utils/utils';
@@ -74,7 +74,7 @@ export class Portal extends React.Component<PortalAllProps, PortalAllState> {
     private sharedOrderIfExists: Order;
     private throttledScreenWidthUpdate: () => void;
     public static hasAlreadyDismissedWethNotice() {
-        const didDismissWethNotice = localStorage.getItemIfExists(constants.DISMISS_WETH_NOTICE_LOCAL_STORAGE_KEY);
+        const didDismissWethNotice = localStorage.getItemIfExists(constants.LOCAL_STORAGE_KEY_DISMISS_WETH_NOTICE);
         const hasAlreadyDismissedWethNotice = !_.isUndefined(didDismissWethNotice) &&
                                               !_.isEmpty(didDismissWethNotice);
         return hasAlreadyDismissedWethNotice;
@@ -87,7 +87,7 @@ export class Portal extends React.Component<PortalAllProps, PortalAllState> {
         const isViewingBalances = _.includes(props.location.pathname, `${WebsitePaths.Portal}/balances`);
         const hasAlreadyDismissedWethNotice = Portal.hasAlreadyDismissedWethNotice();
 
-        const didAcceptPortalDisclaimer = localStorage.getItemIfExists(constants.ACCEPT_DISCLAIMER_LOCAL_STORAGE_KEY);
+        const didAcceptPortalDisclaimer = localStorage.getItemIfExists(constants.LOCAL_STORAGE_KEY_ACCEPT_DISCLAIMER);
         const hasAcceptedDisclaimer = !_.isUndefined(didAcceptPortalDisclaimer) &&
                                       !_.isEmpty(didAcceptPortalDisclaimer);
         this.state = {
@@ -158,6 +158,11 @@ export class Portal extends React.Component<PortalAllProps, PortalAllState> {
             flexDirection: 'column',
             justifyContent: 'space-between',
         };
+        const portalMenuContainerStyle: React.CSSProperties = {
+            overflow: 'hidden',
+            backgroundColor: colors.darkestGrey,
+            color: colors.white,
+        };
         return (
             <div style={portalStyle}>
                 <DocumentTitle title="0x Portal DApp"/>
@@ -166,9 +171,9 @@ export class Portal extends React.Component<PortalAllProps, PortalAllState> {
                     blockchainIsLoaded={this.props.blockchainIsLoaded}
                     location={this.props.location}
                 />
-                <div id="portal" className="mx-auto max-width-4 pt4" style={{width: '100%'}}>
+                <div id="portal" className="mx-auto max-width-4" style={{width: '100%'}}>
                     <Paper className="mb3 mt2">
-                        {!configs.isMainnetEnabled && this.props.networkId === constants.MAINNET_NETWORK_ID  ?
+                        {!configs.IS_MAINNET_ENABLED && this.props.networkId === constants.NETWORK_ID_MAINNET  ?
                             <div className="p3 center">
                                 <div className="h2 py2">Mainnet unavailable</div>
                                 <div className="mx-auto pb2 pt2">
@@ -191,9 +196,9 @@ export class Portal extends React.Component<PortalAllProps, PortalAllState> {
                             <div className="mx-auto flex">
                                 <div
                                     className="col col-2 pr2 pt1 sm-hide xs-hide"
-                                    style={{overflow: 'hidden', backgroundColor: 'rgb(39, 39, 39)', color: 'white'}}
+                                    style={portalMenuContainerStyle}
                                 >
-                                    <PortalMenu menuItemStyle={{color: 'white'}} />
+                                    <PortalMenu menuItemStyle={{color: colors.white}} />
                                 </div>
                                 <div className="col col-12 lg-col-10 md-col-10 sm-col sm-col-12">
                                     <div className="py2" style={{backgroundColor: colors.grey50}}>
@@ -248,7 +253,7 @@ export class Portal extends React.Component<PortalAllProps, PortalAllState> {
                         flashMessage={this.props.flashMessage}
                     />
                 </div>
-                <Footer location={this.props.location} />
+                <Footer />
             </div>
         );
     }
@@ -319,7 +324,7 @@ export class Portal extends React.Component<PortalAllProps, PortalAllState> {
         );
     }
     private onPortalDisclaimerAccepted() {
-        localStorage.setItem(constants.ACCEPT_DISCLAIMER_LOCAL_STORAGE_KEY, 'set');
+        localStorage.setItem(constants.LOCAL_STORAGE_KEY_ACCEPT_DISCLAIMER, 'set');
         this.setState({
             isDisclaimerDialogOpen: false,
         });
diff --git a/packages/website/ts/components/send_button.tsx b/packages/website/ts/components/send_button.tsx
index d8d3c7f56..23e61e77e 100644
--- a/packages/website/ts/components/send_button.tsx
+++ b/packages/website/ts/components/send_button.tsx
@@ -70,7 +70,7 @@ export class SendButton extends React.Component<SendButtonProps, SendButtonState
             this.props.dispatcher.replaceTokenBalanceByAddress(token.address, balance);
         } catch (err) {
             const errMsg = `${err}`;
-            if (_.includes(errMsg, BlockchainCallErrs.USER_HAS_NO_ASSOCIATED_ADDRESSES)) {
+            if (_.includes(errMsg, BlockchainCallErrs.UserHasNoAssociatedAddresses)) {
                 this.props.dispatcher.updateShouldBlockchainErrDialogBeOpen(true);
                 return;
             } else if (!_.includes(errMsg, 'User denied transaction')) {
diff --git a/packages/website/ts/components/token_balances.tsx b/packages/website/ts/components/token_balances.tsx
index db4a35062..ab4b04868 100644
--- a/packages/website/ts/components/token_balances.tsx
+++ b/packages/website/ts/components/token_balances.tsx
@@ -7,7 +7,6 @@ import Divider from 'material-ui/Divider';
 import FlatButton from 'material-ui/FlatButton';
 import FloatingActionButton from 'material-ui/FloatingActionButton';
 import RaisedButton from 'material-ui/RaisedButton';
-import {colors} from 'material-ui/styles';
 import ContentAdd from 'material-ui/svg-icons/content/add';
 import ContentRemove from 'material-ui/svg-icons/content/remove';
 import {
@@ -42,6 +41,7 @@ import {
     TokenStateByAddress,
     TokenVisibility,
 } from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {configs} from 'ts/utils/configs';
 import {constants} from 'ts/utils/constants';
 import {errorReporter} from 'ts/utils/error_reporter';
@@ -115,7 +115,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
         if (!_.isUndefined(this.state.currentZrxBalance) && !nextZrxTokenBalance.eq(this.state.currentZrxBalance)) {
             if (this.state.isZRXSpinnerVisible) {
                 const receivedAmount = nextZrxTokenBalance.minus(this.state.currentZrxBalance);
-                const receiveAmountInUnits = ZeroEx.toUnitAmount(receivedAmount, 18);
+                const receiveAmountInUnits = ZeroEx.toUnitAmount(receivedAmount, constants.DECIMAL_PLACES_ZRX);
                 this.props.dispatcher.showFlashMessage(`Received ${receiveAmountInUnits.toString(10)} Kovan ZRX`);
             }
             this.setState({
@@ -144,7 +144,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
                 onTouchTap={this.onDharmaDialogToggle.bind(this, false)}
             />,
         ];
-        const isTestNetwork = this.props.networkId === constants.TESTNET_NETWORK_ID;
+        const isTestNetwork = this.props.networkId === constants.NETWORK_ID_TESTNET;
         const dharmaButtonColumnStyle = {
             paddingLeft: 3,
             display: isTestNetwork ? 'table-cell' : 'none',
@@ -156,7 +156,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
         const tokenTableHeight = allTokenRowHeight < MAX_TOKEN_TABLE_HEIGHT ?
                                  allTokenRowHeight :
                                  MAX_TOKEN_TABLE_HEIGHT;
-        const isSmallScreen = this.props.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.props.screenWidth === ScreenWidths.Sm;
         const tokenColSpan = isSmallScreen ? TOKEN_COL_SPAN_SM : TOKEN_COL_SPAN_LG;
         const dharmaLoanExplanation = 'If you need access to larger amounts of ether,<br> \
                                      you can request a loan from the Dharma Loan<br> \
@@ -164,7 +164,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
                                      minutes or less.';
         const allowanceExplanation = '0x smart contracts require access to your<br> \
                                   token balances in order to execute trades.<br> \
-                                  Toggling permissions sets an allowance for the<br> \
+                                  Toggling sets an allowance for the<br> \
                                   smart contract so you can start trading that token.';
         return (
             <div className="lg-px4 md-px4 sm-px1 pb2">
@@ -302,7 +302,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
                             </TableHeaderColumn>
                             <TableHeaderColumn style={{paddingLeft: 3}}>Balance</TableHeaderColumn>
                             <TableHeaderColumn>
-                                <div className="inline-block">{!isSmallScreen && 'Trade '}Permissions</div>
+                                <div className="inline-block">Allowance</div>
                                 <HelpTooltip
                                     style={{paddingLeft: 4}}
                                     explanation={allowanceExplanation}
@@ -311,7 +311,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
                             <TableHeaderColumn>
                                 Action
                             </TableHeaderColumn>
-                            {this.props.screenWidth !== ScreenWidths.SM &&
+                            {this.props.screenWidth !== ScreenWidths.Sm &&
                                 <TableHeaderColumn>
                                     Send
                                 </TableHeaderColumn>
@@ -333,9 +333,9 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
                 </Dialog>
                 <Dialog
                     title="Request Dharma Loan"
-                    titleStyle={{fontWeight: 100, backgroundColor: 'rgb(250, 250, 250)'}}
-                    bodyStyle={{backgroundColor: 'rgb(37, 37, 37)'}}
-                    actionsContainerStyle={{backgroundColor: 'rgb(250, 250, 250)'}}
+                    titleStyle={{fontWeight: 100, backgroundColor: colors.white}}
+                    bodyStyle={{backgroundColor: colors.dharmaDarkGrey}}
+                    actionsContainerStyle={{backgroundColor: colors.white}}
                     autoScrollBodyContent={true}
                     actions={dharmaDialogActions}
                     open={this.state.isDharmaDialogVisible}
@@ -357,10 +357,10 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
         );
     }
     private renderTokenTableRows() {
-        if (!this.props.blockchainIsLoaded || this.props.blockchainErr !== '') {
+        if (!this.props.blockchainIsLoaded || this.props.blockchainErr !== BlockchainErrs.NoError) {
             return '';
         }
-        const isSmallScreen = this.props.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.props.screenWidth === ScreenWidths.Sm;
         const tokenColSpan = isSmallScreen ? TOKEN_COL_SPAN_SM : TOKEN_COL_SPAN_LG;
         const actionPaddingX = isSmallScreen ? 2 : 24;
         const allTokens = _.values(this.props.tokenByAddress);
@@ -379,9 +379,9 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
     private renderTokenRow(tokenColSpan: number, actionPaddingX: number, token: Token) {
         const tokenState = this.props.tokenStateByAddress[token.address];
         const tokenLink = utils.getEtherScanLinkIfExists(token.address, this.props.networkId,
-                                                         EtherscanLinkSuffixes.address);
-        const isMintable = _.includes(configs.symbolsOfMintableTokens, token.symbol) &&
-            this.props.networkId !== constants.MAINNET_NETWORK_ID;
+                                                         EtherscanLinkSuffixes.Address);
+        const isMintable = _.includes(configs.SYMBOLS_OF_MINTABLE_TOKENS, token.symbol) &&
+            this.props.networkId !== constants.NETWORK_ID_MAINNET;
         return (
             <TableRow key={token.address} style={{height: TOKEN_TABLE_ROW_HEIGHT}}>
                 <TableRowColumn
@@ -423,7 +423,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
                             onClickAsyncFn={this.onMintTestTokensAsync.bind(this, token)}
                         />
                     }
-                    {token.symbol === ZRX_TOKEN_SYMBOL && this.props.networkId === constants.TESTNET_NETWORK_ID &&
+                    {token.symbol === ZRX_TOKEN_SYMBOL && this.props.networkId === constants.NETWORK_ID_TESTNET &&
                         <LifeCycleRaisedButton
                             labelReady="Request"
                             labelLoading="Sending..."
@@ -432,7 +432,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
                         />
                     }
                 </TableRowColumn>
-                {this.props.screenWidth !== ScreenWidths.SM &&
+                {this.props.screenWidth !== ScreenWidths.Sm &&
                     <TableRowColumn
                         style={{paddingLeft: actionPaddingX, paddingRight: actionPaddingX}}
                     >
@@ -456,13 +456,14 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
             return;
         }
         const token = this.props.tokenByAddress[tokenAddress];
-        const isDefaultTrackedToken = _.includes(configs.defaultTrackedTokenSymbols, token.symbol);
+        const isDefaultTrackedToken = _.includes(configs.DEFAULT_TRACKED_TOKEN_SYMBOLS, token.symbol);
         if (!this.state.isAddingToken && !isDefaultTrackedToken) {
             if (token.isRegistered) {
                 // Remove the token from tracked tokens
-                const newToken = _.assign({}, token, {
+                const newToken = {
+                    ...token,
                     isTracked: false,
-                });
+                };
                 this.props.dispatcher.updateTokenByAddress([newToken]);
             } else {
                 this.props.dispatcher.removeTokenToTokenByAddress(token);
@@ -507,7 +508,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
                 return (
                     <div>
                         Our faucet can only send test Ether to addresses on the {constants.TESTNET_NAME}
-                        {' '}testnet (networkId {constants.TESTNET_NETWORK_ID}). Please make sure you are
+                        {' '}testnet (networkId {constants.NETWORK_ID_TESTNET}). Please make sure you are
                         {' '}connected to the {constants.TESTNET_NAME} testnet and try requesting ether again.
                     </div>
                 );
@@ -580,7 +581,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
             return true;
         } catch (err) {
             const errMsg = '' + err;
-            if (_.includes(errMsg, BlockchainCallErrs.USER_HAS_NO_ASSOCIATED_ADDRESSES)) {
+            if (_.includes(errMsg, BlockchainCallErrs.UserHasNoAssociatedAddresses)) {
                 this.props.dispatcher.updateShouldBlockchainErrDialogBeOpen(true);
                 return false;
             }
@@ -604,7 +605,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
 
         // If on another network other then the testnet our faucet serves test ether
         // from, we must show user an error message
-        if (this.props.blockchain.networkId !== constants.TESTNET_NETWORK_ID) {
+        if (this.props.blockchain.networkId !== constants.NETWORK_ID_TESTNET) {
             this.setState({
                 errorType: BalanceErrs.incorrectNetworkForFaucet,
             });
@@ -614,7 +615,7 @@ export class TokenBalances extends React.Component<TokenBalancesProps, TokenBala
         await utils.sleepAsync(ARTIFICIAL_FAUCET_REQUEST_DELAY);
 
         const segment = isEtherRequest ? 'ether' : 'zrx';
-        const response = await fetch(`${constants.ETHER_FAUCET_ENDPOINT}/${segment}/${this.props.userAddress}`);
+        const response = await fetch(`${constants.URL_ETHER_FAUCET}/${segment}/${this.props.userAddress}`);
         const responseBody = await response.text();
         if (response.status !== constants.SUCCESS_STATUS) {
             utils.consoleLog(`Unexpected status code: ${response.status} -> ${responseBody}`);
diff --git a/packages/website/ts/components/top_bar.tsx b/packages/website/ts/components/top_bar.tsx
index 27de49620..025ed3635 100644
--- a/packages/website/ts/components/top_bar.tsx
+++ b/packages/website/ts/components/top_bar.tsx
@@ -1,7 +1,6 @@
 import * as _ from 'lodash';
 import Drawer from 'material-ui/Drawer';
 import MenuItem from 'material-ui/MenuItem';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import {Link} from 'react-router-dom';
 import ReactTooltip = require('react-tooltip');
@@ -12,11 +11,9 @@ import {Identicon} from 'ts/components/ui/identicon';
 import {DocsInfo} from 'ts/pages/documentation/docs_info';
 import {NestedSidebarMenu} from 'ts/pages/shared/nested_sidebar_menu';
 import {DocsMenu, MenuSubsectionsBySection, Styles, WebsitePaths} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {constants} from 'ts/utils/constants';
 
-const CUSTOM_DARK_GRAY = '#231F20';
-const SECTION_HEADER_COLOR = 'rgb(234, 234, 234)';
-
 interface TopBarProps {
     userAddress?: string;
     blockchainIsLoaded: boolean;
@@ -44,16 +41,11 @@ const styles: Styles = {
         whiteSpace: 'nowrap',
         width: 70,
     },
-    addressPopover: {
-        backgroundColor: colors.blueGrey500,
-        color: 'white',
-        padding: 3,
-    },
     topBar: {
-        backgroundColor: 'white',
+        backgroundcolor: colors.white,
         height: 59,
         width: '100%',
-        position: 'fixed',
+        position: 'relative',
         top: 0,
         zIndex: 1100,
         paddingBottom: 1,
@@ -63,7 +55,7 @@ const styles: Styles = {
     },
     menuItem: {
         fontSize: 14,
-        color: CUSTOM_DARK_GRAY,
+        color: colors.darkestGrey,
         paddingTop: 6,
         paddingBottom: 6,
         marginTop: 17,
@@ -114,7 +106,7 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
                 key="subMenuItem-standard-relayer-api"
                 target="_blank"
                 className="text-decoration-none"
-                href={constants.STANDARD_RELAYER_API_GITHUB}
+                href={constants.URL_STANDARD_RELAYER_API_GITHUB}
             >
                 <MenuItem style={{fontSize: styles.menuItem.fontSize}} primaryText="Standard Relayer API" />
             </a>,
@@ -122,7 +114,7 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
                 key="subMenuItem-github"
                 target="_blank"
                 className="text-decoration-none"
-                href={constants.GITHUB_URL}
+                href={constants.URL_GITHUB_ORG}
             >
                 <MenuItem style={{fontSize: styles.menuItem.fontSize}} primaryText="GitHub" />
             </a>,
@@ -222,7 +214,7 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
                 {this.renderPortalMenu()}
                 {this.renderDocsMenu()}
                 {this.renderWiki()}
-                <div className="pl1 py1 mt3" style={{backgroundColor: SECTION_HEADER_COLOR}}>Website</div>
+                <div className="pl1 py1 mt3" style={{backgroundColor: colors.lightGrey}}>Website</div>
                 <Link to={WebsitePaths.Home} className="text-decoration-none">
                     <MenuItem className="py2">Home</MenuItem>
                 </Link>
@@ -262,7 +254,7 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
                 <a
                     className="text-decoration-none"
                     target="_blank"
-                    href={constants.BLOG_URL}
+                    href={constants.URL_BLOG}
                 >
                     <MenuItem className="py2">Blog</MenuItem>
                 </a>
@@ -286,7 +278,7 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
         const sectionTitle = `${this.props.docsInfo.displayName} Docs`;
         return (
             <div className="lg-hide md-hide">
-                <div className="pl1 py1" style={{backgroundColor: SECTION_HEADER_COLOR}}>{sectionTitle}</div>
+                <div className="pl1 py1" style={{backgroundColor: colors.lightGrey}}>{sectionTitle}</div>
                 <NestedSidebarMenu
                     topLevelMenu={this.props.menu}
                     menuSubsectionsBySection={this.props.menuSubsectionsBySection}
@@ -306,7 +298,7 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
 
         return (
             <div className="lg-hide md-hide">
-                <div className="pl1 py1" style={{backgroundColor: SECTION_HEADER_COLOR}}>0x Protocol Wiki</div>
+                <div className="pl1 py1" style={{backgroundColor: colors.lightGrey}}>0x Protocol Wiki</div>
                 <NestedSidebarMenu
                     topLevelMenu={this.props.menuSubsectionsBySection}
                     menuSubsectionsBySection={this.props.menuSubsectionsBySection}
@@ -323,7 +315,7 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
 
         return (
             <div className="lg-hide md-hide">
-                <div className="pl1 py1" style={{backgroundColor: SECTION_HEADER_COLOR}}>Portal DApp</div>
+                <div className="pl1 py1" style={{backgroundColor: colors.lightGrey}}>Portal DApp</div>
                 <PortalMenu
                     menuItemStyle={{color: 'black'}}
                     onClick={this.onMenuButtonClick.bind(this)}
diff --git a/packages/website/ts/components/top_bar_menu_item.tsx b/packages/website/ts/components/top_bar_menu_item.tsx
index 38dc91194..64cb48b2e 100644
--- a/packages/website/ts/components/top_bar_menu_item.tsx
+++ b/packages/website/ts/components/top_bar_menu_item.tsx
@@ -1,10 +1,10 @@
 import * as _ from 'lodash';
 import * as React from 'react';
 import {Link} from 'react-router-dom';
+import {colors} from 'ts/utils/colors';
 
-const CUSTOM_DARK_GRAY = '#231F20';
 const DEFAULT_STYLE = {
-    color: CUSTOM_DARK_GRAY,
+    color: colors.darkestGrey,
 };
 
 interface TopBarMenuItemProps {
@@ -28,7 +28,7 @@ export class TopBarMenuItem extends React.Component<TopBarMenuItemProps, TopBarM
     public render() {
         const primaryStyles = this.props.isPrimary ? {
             borderRadius: 4,
-            border: `1px solid ${this.props.isNightVersion ? '#979797' : 'rgb(230, 229, 229)'}`,
+            border: `1px solid ${this.props.isNightVersion ? colors.grey : colors.greyishPink}`,
             marginTop: 15,
             paddingLeft: 9,
             paddingRight: 9,
@@ -36,7 +36,7 @@ export class TopBarMenuItem extends React.Component<TopBarMenuItemProps, TopBarM
         } : {};
         const menuItemColor = this.props.isNightVersion ? 'white' : this.props.style.color;
         const linkColor = _.isUndefined(menuItemColor) ?
-            CUSTOM_DARK_GRAY :
+            colors.darkestGrey :
             menuItemColor;
         return (
             <div
diff --git a/packages/website/ts/components/track_token_confirmation.tsx b/packages/website/ts/components/track_token_confirmation.tsx
index cd588f239..ff840fe8c 100644
--- a/packages/website/ts/components/track_token_confirmation.tsx
+++ b/packages/website/ts/components/track_token_confirmation.tsx
@@ -1,8 +1,8 @@
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import {Party} from 'ts/components/ui/party';
 import {Token, TokenByAddress} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {utils} from 'ts/utils/utils';
 
 interface TrackTokenConfirmationProps {
diff --git a/packages/website/ts/components/trade_history/trade_history_item.tsx b/packages/website/ts/components/trade_history/trade_history_item.tsx
index 4dcceadb7..d2a334df9 100644
--- a/packages/website/ts/components/trade_history/trade_history_item.tsx
+++ b/packages/website/ts/components/trade_history/trade_history_item.tsx
@@ -2,13 +2,13 @@ import {ZeroEx} from '0x.js';
 import BigNumber from 'bignumber.js';
 import * as _ from 'lodash';
 import Paper from 'material-ui/Paper';
-import {colors} from 'material-ui/styles';
 import * as moment from 'moment';
 import * as React from 'react';
 import * as ReactTooltip from 'react-tooltip';
 import {EtherScanIcon} from 'ts/components/ui/etherscan_icon';
 import {Party} from 'ts/components/ui/party';
 import {EtherscanLinkSuffixes, Fill, Token, TokenByAddress} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 
 const PRECISION = 5;
 const IDENTICON_DIAMETER = 40;
@@ -87,7 +87,7 @@ export class TradeHistoryItem extends React.Component<TradeHistoryItemProps, Tra
                             <EtherScanIcon
                                 addressOrTxHash={fill.transactionHash}
                                 networkId={this.props.networkId}
-                                etherscanLinkSuffixes={EtherscanLinkSuffixes.tx}
+                                etherscanLinkSuffixes={EtherscanLinkSuffixes.Tx}
                             />
                         </div>
                     </div>
diff --git a/packages/website/ts/components/ui/alert.tsx b/packages/website/ts/components/ui/alert.tsx
index 71d2388f2..bc65d0f0f 100644
--- a/packages/website/ts/components/ui/alert.tsx
+++ b/packages/website/ts/components/ui/alert.tsx
@@ -1,8 +1,6 @@
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import {AlertTypes} from 'ts/types';
-
-const CUSTOM_GREEN = 'rgb(137, 199, 116)';
+import {colors} from 'ts/utils/colors';
 
 interface AlertProps {
     type: AlertTypes;
@@ -12,8 +10,8 @@ interface AlertProps {
 export function Alert(props: AlertProps) {
     const isAlert = props.type === AlertTypes.ERROR;
     const errMsgStyles = {
-        background: isAlert ? colors.red200 : CUSTOM_GREEN,
-        color: 'white',
+        background: isAlert ? colors.red200 : colors.lightestGreen,
+        color: colors.white,
         marginTop: 10,
         padding: 4,
         paddingLeft: 8,
diff --git a/packages/website/ts/components/ui/copy_icon.tsx b/packages/website/ts/components/ui/copy_icon.tsx
index 5f8e6a060..3c50430df 100644
--- a/packages/website/ts/components/ui/copy_icon.tsx
+++ b/packages/website/ts/components/ui/copy_icon.tsx
@@ -1,9 +1,9 @@
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import * as CopyToClipboard from 'react-copy-to-clipboard';
 import * as ReactDOM from 'react-dom';
 import ReactTooltip = require('react-tooltip');
+import {colors} from 'ts/utils/colors';
 
 interface CopyIconProps {
     data: string;
diff --git a/packages/website/ts/components/ui/drop_down_menu_item.tsx b/packages/website/ts/components/ui/drop_down_menu_item.tsx
index 041688a9d..55347cb98 100644
--- a/packages/website/ts/components/ui/drop_down_menu_item.tsx
+++ b/packages/website/ts/components/ui/drop_down_menu_item.tsx
@@ -2,9 +2,9 @@ import * as _ from 'lodash';
 import Menu from 'material-ui/Menu';
 import Popover from 'material-ui/Popover';
 import * as React from 'react';
+import {colors} from 'ts/utils/colors';
 
 const CHECK_CLOSE_POPOVER_INTERVAL_MS = 300;
-const CUSTOM_LIGHT_GRAY = '#848484';
 const DEFAULT_STYLE = {
     fontSize: 14,
 };
@@ -72,7 +72,7 @@ export class DropDownMenuItem extends React.Component<DropDownMenuItemProps, Dro
                         onMouseEnter={this.onHover.bind(this)}
                         onMouseLeave={this.onHoverOff.bind(this)}
                     >
-                        <Menu style={{color: CUSTOM_LIGHT_GRAY}}>
+                        <Menu style={{color: colors.grey}}>
                             {this.props.subMenuItems}
                         </Menu>
                     </div>
diff --git a/packages/website/ts/components/ui/ethereum_address.tsx b/packages/website/ts/components/ui/ethereum_address.tsx
index b3bc0bc59..d56840689 100644
--- a/packages/website/ts/components/ui/ethereum_address.tsx
+++ b/packages/website/ts/components/ui/ethereum_address.tsx
@@ -26,7 +26,7 @@ export const EthereumAddress = (props: EthereumAddressProps) => {
                 <EtherScanIcon
                     addressOrTxHash={props.address}
                     networkId={props.networkId}
-                    etherscanLinkSuffixes={EtherscanLinkSuffixes.address}
+                    etherscanLinkSuffixes={EtherscanLinkSuffixes.Address}
                 />
             </div>
             <ReactTooltip id={tooltipId}>{props.address}</ReactTooltip>
diff --git a/packages/website/ts/components/ui/etherscan_icon.tsx b/packages/website/ts/components/ui/etherscan_icon.tsx
index 9b4d172f1..111d5d478 100644
--- a/packages/website/ts/components/ui/etherscan_icon.tsx
+++ b/packages/website/ts/components/ui/etherscan_icon.tsx
@@ -1,8 +1,8 @@
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import ReactTooltip = require('react-tooltip');
 import {EtherscanLinkSuffixes} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {utils} from 'ts/utils/utils';
 
 interface EtherScanIconProps {
@@ -13,7 +13,7 @@ interface EtherScanIconProps {
 
 export const EtherScanIcon = (props: EtherScanIconProps) => {
     const etherscanLinkIfExists = utils.getEtherScanLinkIfExists(
-        props.addressOrTxHash, props.networkId, EtherscanLinkSuffixes.address,
+        props.addressOrTxHash, props.networkId, EtherscanLinkSuffixes.Address,
     );
     const transactionTooltipId = `${props.addressOrTxHash}-etherscan-icon-tooltip`;
     return (
diff --git a/packages/website/ts/components/ui/input_label.tsx b/packages/website/ts/components/ui/input_label.tsx
index 852097519..bfa1da280 100644
--- a/packages/website/ts/components/ui/input_label.tsx
+++ b/packages/website/ts/components/ui/input_label.tsx
@@ -1,5 +1,5 @@
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
+import {colors} from 'ts/utils/colors';
 
 export interface InputLabelProps {
     text: string | Element | React.ReactNode;
@@ -7,7 +7,7 @@ export interface InputLabelProps {
 
 const styles = {
     label: {
-        color: colors.grey500,
+        color: colors.grey,
         fontSize: 12,
         pointerEvents: 'none',
         textAlign: 'left',
diff --git a/packages/website/ts/components/ui/labeled_switcher.tsx b/packages/website/ts/components/ui/labeled_switcher.tsx
deleted file mode 100644
index 80a8fbe94..000000000
--- a/packages/website/ts/components/ui/labeled_switcher.tsx
+++ /dev/null
@@ -1,73 +0,0 @@
-import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
-import * as React from 'react';
-
-const CUSTOM_BLUE = '#63A6F1';
-
-interface LabeledSwitcherProps {
-    labelLeft: string;
-    labelRight: string;
-    isLeftInitiallySelected: boolean;
-    onLeftLabelClickAsync: () => Promise<boolean>;
-    onRightLabelClickAsync: () => Promise<boolean>;
-}
-
-interface LabeledSwitcherState {
-    isLeftSelected: boolean;
-}
-
-export class LabeledSwitcher extends React.Component<LabeledSwitcherProps, LabeledSwitcherState> {
-    constructor(props: LabeledSwitcherProps) {
-        super(props);
-        this.state = {
-            isLeftSelected: props.isLeftInitiallySelected,
-        };
-    }
-    public render() {
-        const isLeft = true;
-        return (
-            <div
-                className="rounded clearfix"
-            >
-                {this.renderLabel(this.props.labelLeft, isLeft, this.state.isLeftSelected)}
-                {this.renderLabel(this.props.labelRight, !isLeft, !this.state.isLeftSelected)}
-            </div>
-        );
-    }
-    private renderLabel(title: string, isLeft: boolean, isSelected: boolean) {
-        const borderStyle = `2px solid ${isSelected ? '#4F8BCF' : '#DADADA'}`;
-        const style = {
-            cursor: 'pointer',
-            backgroundColor: isSelected ? CUSTOM_BLUE : colors.grey200,
-            color: isSelected ? 'white' : '#A5A5A5',
-            boxShadow: isSelected ? `inset 0px 0px 4px #4083CE` : 'inset 0px 0px 4px #F7F6F6',
-            borderTop: borderStyle,
-            borderBottom: borderStyle,
-            [isLeft ? 'borderLeft' : 'borderRight']: borderStyle,
-            paddingTop: 12,
-            paddingBottom: 12,
-        };
-        return (
-            <div
-                className={`col col-6 center p1 ${isLeft ? 'rounded-left' : 'rounded-right'}`}
-                style={style}
-                onClick={this.onLabelClickAsync.bind(this, isLeft)}
-            >
-                {title}
-            </div>
-        );
-    }
-    private async onLabelClickAsync(isLeft: boolean): Promise<void> {
-        this.setState({
-            isLeftSelected: isLeft,
-        });
-        const didSucceed = isLeft ?
-                           await this.props.onLeftLabelClickAsync() :
-                           await this.props.onRightLabelClickAsync();
-        if (!didSucceed) {
-            this.setState({
-                isLeftSelected: !isLeft,
-            });
-        }
-    }
-}
diff --git a/packages/website/ts/components/ui/lifecycle_raised_button.tsx b/packages/website/ts/components/ui/lifecycle_raised_button.tsx
index 2d668fb82..08e8bc9ce 100644
--- a/packages/website/ts/components/ui/lifecycle_raised_button.tsx
+++ b/packages/website/ts/components/ui/lifecycle_raised_button.tsx
@@ -1,6 +1,7 @@
 import * as _ from 'lodash';
 import RaisedButton from 'material-ui/RaisedButton';
 import * as React from 'react';
+import {colors} from 'ts/utils/colors';
 import {utils} from 'ts/utils/utils';
 
 const COMPLETE_STATE_SHOW_LENGTH_MS = 2000;
@@ -31,8 +32,8 @@ export class LifeCycleRaisedButton extends
     React.Component<LifeCycleRaisedButtonProps, LifeCycleRaisedButtonState> {
     public static defaultProps: Partial<LifeCycleRaisedButtonProps> = {
         isDisabled: false,
-        backgroundColor: 'white',
-        labelColor: 'rgb(97, 97, 97)',
+        backgroundColor: colors.white,
+        labelColor: colors.darkGrey,
     };
     private buttonTimeoutId: number;
     private didUnmount: boolean;
diff --git a/packages/website/ts/components/ui/party.tsx b/packages/website/ts/components/ui/party.tsx
index e6b6ea9e2..918d42a3b 100644
--- a/packages/website/ts/components/ui/party.tsx
+++ b/packages/website/ts/components/ui/party.tsx
@@ -1,15 +1,14 @@
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import ReactTooltip = require('react-tooltip');
 import {EthereumAddress} from 'ts/components/ui/ethereum_address';
 import {Identicon} from 'ts/components/ui/identicon';
 import {EtherscanLinkSuffixes} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {utils} from 'ts/utils/utils';
 
 const IMAGE_DIMENSION = 100;
 const IDENTICON_DIAMETER = 95;
-const CHECK_MARK_GREEN = 'rgb(0, 195, 62)';
 
 interface PartyProps {
     label: string;
@@ -45,7 +44,7 @@ export class Party extends React.Component<PartyProps, PartyState> {
             height: IMAGE_DIMENSION,
         };
         const etherscanLinkIfExists = utils.getEtherScanLinkIfExists(
-            this.props.address, this.props.networkId, EtherscanLinkSuffixes.address,
+            this.props.address, this.props.networkId, EtherscanLinkSuffixes.Address,
         );
         const isRegistered = this.props.isInTokenRegistry;
         const registeredTooltipId = `${this.props.address}-${isRegistered}-registeredTooltip`;
@@ -94,7 +93,7 @@ export class Party extends React.Component<PartyProps, PartyState> {
                                 className="mx-auto"
                                 style={{fontSize: 13, width: 127}}
                             >
-                                <span style={{color: isRegistered ? CHECK_MARK_GREEN : colors.red500}}>
+                                <span style={{color: isRegistered ? colors.brightGreen : colors.red500}}>
                                     <i
                                         className={`zmdi ${isRegistered ? 'zmdi-check-circle' : 'zmdi-alert-triangle'}`}
                                     />
diff --git a/packages/website/ts/components/ui/required_label.tsx b/packages/website/ts/components/ui/required_label.tsx
index db69d7278..979b06d66 100644
--- a/packages/website/ts/components/ui/required_label.tsx
+++ b/packages/website/ts/components/ui/required_label.tsx
@@ -1,5 +1,5 @@
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
+import {colors} from 'ts/utils/colors';
 
 export interface RequiredLabelProps {
     label: string|React.ReactNode;
diff --git a/packages/website/ts/components/ui/swap_icon.tsx b/packages/website/ts/components/ui/swap_icon.tsx
index b5d4b0caa..124e7018c 100644
--- a/packages/website/ts/components/ui/swap_icon.tsx
+++ b/packages/website/ts/components/ui/swap_icon.tsx
@@ -1,6 +1,6 @@
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
+import {colors} from 'ts/utils/colors';
 
 interface SwapIconProps {
     swapTokensFn: () => void;
diff --git a/packages/website/ts/containers/portal.tsx b/packages/website/ts/containers/portal.tsx
index 7588a1535..ae983e0f5 100644
--- a/packages/website/ts/containers/portal.tsx
+++ b/packages/website/ts/containers/portal.tsx
@@ -43,8 +43,8 @@ interface ConnectedDispatch {
 }
 
 const mapStateToProps = (state: State, ownProps: PortalComponentAllProps): ConnectedState => {
-    const receiveAssetToken = state.sideToAssetToken[Side.receive];
-    const depositAssetToken = state.sideToAssetToken[Side.deposit];
+    const receiveAssetToken = state.sideToAssetToken[Side.Receive];
+    const depositAssetToken = state.sideToAssetToken[Side.Deposit];
     const receiveAddress = !_.isUndefined(receiveAssetToken.address) ?
                           receiveAssetToken.address : constants.NULL_ADDRESS;
     const depositAddress = !_.isUndefined(depositAssetToken.address) ?
@@ -56,7 +56,7 @@ const mapStateToProps = (state: State, ownProps: PortalComponentAllProps): Conne
     const hashData = {
         depositAmount,
         depositTokenContractAddr: depositAddress,
-        feeRecipientAddress: constants.FEE_RECIPIENT_ADDRESS,
+        feeRecipientAddress: constants.NULL_ADDRESS,
         makerFee: constants.MAKER_FEE,
         orderExpiryTimestamp: state.orderExpiryTimestamp,
         orderMakerAddress: state.userAddress,
diff --git a/packages/website/ts/containers/smart_contracts_documentation.tsx b/packages/website/ts/containers/smart_contracts_documentation.tsx
index 1f82bda0f..e32abaea9 100644
--- a/packages/website/ts/containers/smart_contracts_documentation.tsx
+++ b/packages/website/ts/containers/smart_contracts_documentation.tsx
@@ -9,16 +9,13 @@ import {
 } from 'ts/pages/documentation/documentation';
 import {Dispatcher} from 'ts/redux/dispatcher';
 import {State} from 'ts/redux/reducer';
-import {DocsInfoConfig, WebsitePaths} from 'ts/types';
-import {constants} from 'ts/utils/constants';
+import {DocsInfoConfig, SmartContractDocSections as Sections, WebsitePaths} from 'ts/types';
 import {doxityUtils} from 'ts/utils/doxity_utils';
 
 /* tslint:disable:no-var-requires */
 const IntroMarkdown = require('md/docs/smart_contracts/introduction');
 /* tslint:enable:no-var-requires */
 
-const sections = constants.smartContractDocSections;
-
 const docsInfoConfig: DocsInfoConfig = {
     displayName: '0x Smart Contracts',
     packageUrl: 'https://github.com/0xProject/contracts',
@@ -26,26 +23,33 @@ const docsInfoConfig: DocsInfoConfig = {
     docsJsonRoot: 'https://s3.amazonaws.com/smart-contracts-docs-json',
     menu: {
         introduction: [
-            sections.Introduction,
+            Sections.Introduction,
         ],
         contracts: [
-            sections.Exchange,
-            sections.TokenRegistry,
-            sections.ZRXToken,
-            sections.EtherToken,
-            sections.TokenTransferProxy,
+            Sections.Exchange,
+            Sections.TokenRegistry,
+            Sections.ZRXToken,
+            Sections.EtherToken,
+            Sections.TokenTransferProxy,
         ],
     },
     sectionNameToMarkdown: {
-        [sections.Introduction]: IntroMarkdown,
+        [Sections.Introduction]: IntroMarkdown,
+    },
+    sections: {
+        Introduction: Sections.Introduction,
+        Exchange: Sections.Exchange,
+        TokenTransferProxy: Sections.TokenTransferProxy,
+        TokenRegistry: Sections.TokenRegistry,
+        ZRXToken: Sections.ZRXToken,
+        EtherToken: Sections.EtherToken,
     },
-    sections,
     visibleConstructors: [
-        sections.Exchange,
-        sections.TokenRegistry,
-        sections.ZRXToken,
-        sections.EtherToken,
-        sections.TokenTransferProxy,
+        Sections.Exchange,
+        Sections.TokenRegistry,
+        Sections.ZRXToken,
+        Sections.EtherToken,
+        Sections.TokenTransferProxy,
     ],
     convertToDocAgnosticFormatFn: doxityUtils.convertToDocAgnosticFormat.bind(doxityUtils),
 };
diff --git a/packages/website/ts/containers/zero_ex_js_documentation.tsx b/packages/website/ts/containers/zero_ex_js_documentation.tsx
index 1ce9ba139..ded62d2bc 100644
--- a/packages/website/ts/containers/zero_ex_js_documentation.tsx
+++ b/packages/website/ts/containers/zero_ex_js_documentation.tsx
@@ -95,6 +95,7 @@ const docsInfoConfig: DocsInfoConfig = {
         'ExchangeEvents',
         'IndexedFilterValues',
         'SubscriptionOpts',
+        'BlockRange',
         'BlockParam',
         'OrderFillOrKillRequest',
         'OrderCancellationRequest',
diff --git a/packages/website/ts/index.tsx b/packages/website/ts/index.tsx
index 71565fa4d..685ce4962 100644
--- a/packages/website/ts/index.tsx
+++ b/packages/website/ts/index.tsx
@@ -1,8 +1,8 @@
 // Polyfills
 import 'whatwg-fetch';
 
-import BigNumber from 'bignumber.js';
-import {colors, getMuiTheme, MuiThemeProvider} from 'material-ui/styles';
+import {bigNumberConfigs} from '@0xproject/utils';
+import {MuiThemeProvider} from 'material-ui/styles';
 import * as React from 'react';
 import {render} from 'react-dom';
 import {Provider} from 'react-redux';
@@ -19,59 +19,18 @@ import {NotFound} from 'ts/pages/not_found';
 import {Wiki} from 'ts/pages/wiki/wiki';
 import {reducer, State} from 'ts/redux/reducer';
 import {WebsitePaths} from 'ts/types';
-import {constants} from 'ts/utils/constants';
+import {muiTheme} from 'ts/utils/mui_theme';
 injectTapEventPlugin();
 
-// By default BigNumber's `toString` method converts to exponential notation if the value has
-// more then 20 digits. We want to avoid this behavior, so we set EXPONENTIAL_AT to a high number
-BigNumber.config({
-    EXPONENTIAL_AT: 1000,
-});
+bigNumberConfigs.configure();
 
 // Check if we've introduced an update that requires us to clear the tradeHistory local storage entries
 tradeHistoryStorage.clearIfRequired();
 trackedTokenStorage.clearIfRequired();
 
-const CUSTOM_GREY = 'rgb(39, 39, 39)';
-const CUSTOM_GREEN = 'rgb(102, 222, 117)';
-const CUSTOM_DARKER_GREEN = 'rgb(77, 197, 92)';
-
 import 'basscss/css/basscss.css';
 import 'less/all.less';
 
-const muiTheme = getMuiTheme({
-    appBar: {
-        height: 45,
-        color: 'white',
-        textColor: 'black',
-    },
-    palette: {
-        pickerHeaderColor: constants.CUSTOM_BLUE,
-        primary1Color: constants.CUSTOM_BLUE,
-        primary2Color: constants.CUSTOM_BLUE,
-        textColor: colors.grey700,
-    },
-    datePicker: {
-        color: colors.grey700,
-        textColor: 'white',
-        calendarTextColor: 'white',
-        selectColor: CUSTOM_GREY,
-        selectTextColor: 'white',
-    },
-    timePicker: {
-        color: colors.grey700,
-        textColor: 'white',
-        accentColor: 'white',
-        headerColor: CUSTOM_GREY,
-        selectColor: CUSTOM_GREY,
-        selectTextColor: CUSTOM_GREY,
-    },
-    toggle: {
-        thumbOnColor: CUSTOM_GREEN,
-        trackOnColor: CUSTOM_DARKER_GREEN,
-    },
-});
-
 // We pass modulePromise returning lambda instead of module promise,
 // cause we only want to import the module when the user navigates to the page.
 // At the same time webpack statically parses for System.import() to determine bundle chunk split points
diff --git a/packages/website/ts/local_storage/tracked_token_storage.ts b/packages/website/ts/local_storage/tracked_token_storage.ts
index 086b06af5..f51368289 100644
--- a/packages/website/ts/local_storage/tracked_token_storage.ts
+++ b/packages/website/ts/local_storage/tracked_token_storage.ts
@@ -11,10 +11,10 @@ export const trackedTokenStorage = {
     // that introduced a backward incompatible change requiring the tracked tokens to be re-set
     clearIfRequired() {
         const lastClearFillDate = localStorage.getItemIfExists(TRACKED_TOKENS_CLEAR_KEY);
-        if (lastClearFillDate !== configs.lastLocalStorageTrackedTokenClearanceDate) {
+        if (lastClearFillDate !== configs.LAST_LOCAL_STORAGE_TRACKED_TOKEN_CLEARANCE_DATE) {
             localStorage.removeItem(TRACKED_TOKENS_KEY);
         }
-        localStorage.setItem(TRACKED_TOKENS_CLEAR_KEY, configs.lastLocalStorageTrackedTokenClearanceDate);
+        localStorage.setItem(TRACKED_TOKENS_CLEAR_KEY, configs.LAST_LOCAL_STORAGE_TRACKED_TOKEN_CLEARANCE_DATE);
     },
     addTrackedTokenToUser(userAddress: string, networkId: number, token: Token) {
         const trackedTokensByUserAddress = this.getTrackedTokensByUserAddress();
diff --git a/packages/website/ts/local_storage/trade_history_storage.tsx b/packages/website/ts/local_storage/trade_history_storage.tsx
index 0d627e000..a54844ea7 100644
--- a/packages/website/ts/local_storage/trade_history_storage.tsx
+++ b/packages/website/ts/local_storage/trade_history_storage.tsx
@@ -16,7 +16,7 @@ export const tradeHistoryStorage = {
     // the blockchain
     clearIfRequired() {
         const lastClearFillDate = localStorage.getItemIfExists(FILL_CLEAR_KEY);
-        if (lastClearFillDate !== configs.lastLocalStorageFillClearanceDate) {
+        if (lastClearFillDate !== configs.LAST_LOCAL_STORAGE_FILL_CLEARANCE_DATE) {
             const localStorageKeys = localStorage.getAllKeys();
             _.each(localStorageKeys, key => {
                 if (_.startsWith(key, `${FILLS_KEY}-`) || _.startsWith(key, `${FILLS_LATEST_BLOCK}-`)) {
@@ -24,7 +24,7 @@ export const tradeHistoryStorage = {
                 }
             });
         }
-        localStorage.setItem(FILL_CLEAR_KEY, configs.lastLocalStorageFillClearanceDate);
+        localStorage.setItem(FILL_CLEAR_KEY, configs.LAST_LOCAL_STORAGE_FILL_CLEARANCE_DATE);
     },
     addFillToUser(userAddress: string, networkId: number, fill: Fill) {
         const fillsByHash = this.getUserFillsByHash(userAddress, networkId);
diff --git a/packages/website/ts/pages/about/about.tsx b/packages/website/ts/pages/about/about.tsx
index 011bbb9d9..e9e876f45 100644
--- a/packages/website/ts/pages/about/about.tsx
+++ b/packages/website/ts/pages/about/about.tsx
@@ -1,18 +1,14 @@
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import * as DocumentTitle from 'react-document-title';
 import {Footer} from 'ts/components/footer';
 import {TopBar} from 'ts/components/top_bar';
 import {Profile} from 'ts/pages/about/profile';
 import {ProfileInfo, Styles} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {constants} from 'ts/utils/constants';
 import {utils} from 'ts/utils/utils';
 
-const CUSTOM_BACKGROUND_COLOR = '#F0F0F0';
-const CUSTOM_GRAY = '#4C4C4C';
-const CUSTOM_LIGHT_GRAY = '#A2A2A2';
-
 const teamRow1: ProfileInfo[] = [
     {
         name: 'Will Warren',
@@ -145,6 +141,12 @@ const styles: Styles = {
         color: 'black',
         paddingTop: 110,
     },
+    weAreHiring: {
+        fontSize: 30,
+        color: colors.darkestGrey,
+        fontFamily: 'Roboto Mono',
+        letterSpacing: 7.5,
+    },
 };
 
 export class About extends React.Component<AboutProps, AboutState> {
@@ -153,12 +155,12 @@ export class About extends React.Component<AboutProps, AboutState> {
     }
     public render() {
         return (
-            <div style={{backgroundColor: CUSTOM_BACKGROUND_COLOR}}>
+            <div style={{backgroundColor: colors.lightestGrey}}>
                 <DocumentTitle title="0x About Us"/>
                 <TopBar
                     blockchainIsLoaded={false}
                     location={this.props.location}
-                    style={{backgroundColor: CUSTOM_BACKGROUND_COLOR}}
+                    style={{backgroundColor: colors.lightestGrey}}
                 />
                 <div
                     id="about"
@@ -176,7 +178,7 @@ export class About extends React.Component<AboutProps, AboutState> {
                         </div>
                         <div
                             className="pt3"
-                            style={{fontSize: 17, color: CUSTOM_GRAY, lineHeight: 1.5}}
+                            style={{fontSize: 17, color: colors.darkestGrey, lineHeight: 1.5}}
                         >
                             Our team is a diverse and globally distributed group with backgrounds
                             in engineering, research, business and design. We are passionate about
@@ -195,7 +197,7 @@ export class About extends React.Component<AboutProps, AboutState> {
                     <div className="pt3 pb2">
                         <div
                             className="pt2 pb3 sm-center md-pl4 lg-pl0 md-ml3"
-                            style={{color: CUSTOM_LIGHT_GRAY, fontSize: 24, fontFamily: 'Roboto Mono'}}
+                            style={{color: colors.grey, fontSize: 24, fontFamily: 'Roboto Mono'}}
                         >
                             Advisors:
                         </div>
@@ -206,17 +208,17 @@ export class About extends React.Component<AboutProps, AboutState> {
                     <div className="mx-auto py4 sm-px3" style={{maxWidth: 308}}>
                         <div
                             className="pb2"
-                            style={{fontSize: 30, color: CUSTOM_GRAY, fontFamily: 'Roboto Mono', letterSpacing: 7.5}}
+                            style={styles.weAreHiring}
                         >
                             WE'RE HIRING
                         </div>
                         <div
                             className="pb4 mb4"
-                            style={{fontSize: 16, color: CUSTOM_GRAY, lineHeight: 1.5, letterSpacing: '0.5px'}}
+                            style={{fontSize: 16, color: colors.darkestGrey, lineHeight: 1.5, letterSpacing: '0.5px'}}
                         >
                             We are seeking outstanding candidates to{' '}
                             <a
-                                href={constants.ANGELLIST_URL}
+                                href={constants.URL_ANGELLIST}
                                 target="_blank"
                                 style={{color: 'black'}}
                             >
@@ -226,7 +228,7 @@ export class About extends React.Component<AboutProps, AboutState> {
                         </div>
                     </div>
                 </div>
-                <Footer location={this.props.location} />
+                <Footer />
             </div>
         );
     }
diff --git a/packages/website/ts/pages/about/profile.tsx b/packages/website/ts/pages/about/profile.tsx
index 86aa788b2..ef74f268a 100644
--- a/packages/website/ts/pages/about/profile.tsx
+++ b/packages/website/ts/pages/about/profile.tsx
@@ -1,6 +1,7 @@
 import * as _ from 'lodash';
 import * as React from 'react';
 import {ProfileInfo, Styles} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 
 const IMAGE_DIMENSION = 149;
 const styles: Styles = {
@@ -48,7 +49,7 @@ export function Profile(props: ProfileProps) {
                 {!_.isUndefined(props.profileInfo.title) &&
                     <div
                         className="pt1 center"
-                        style={{fontSize: 14, fontFamily: 'Roboto Mono', color: '#818181'}}
+                        style={{fontSize: 14, fontFamily: 'Roboto Mono', color: colors.darkGrey}}
                     >
                         {props.profileInfo.title.toUpperCase()}
                     </div>
diff --git a/packages/website/ts/pages/documentation/documentation.tsx b/packages/website/ts/pages/documentation/documentation.tsx
index 0ca8ae9d3..aab14a52c 100644
--- a/packages/website/ts/pages/documentation/documentation.tsx
+++ b/packages/website/ts/pages/documentation/documentation.tsx
@@ -1,7 +1,6 @@
 import findVersions = require('find-versions');
 import * as _ from 'lodash';
 import CircularProgress from 'material-ui/CircularProgress';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import DocumentTitle = require('react-document-title');
 import {
@@ -34,19 +33,18 @@ import {
     TypeDefinitionByName,
     TypescriptMethod,
 } from 'ts/types';
+import {colors} from 'ts/utils/colors';
+import {configs} from 'ts/utils/configs';
 import {constants} from 'ts/utils/constants';
 import {docUtils} from 'ts/utils/doc_utils';
 import {utils} from 'ts/utils/utils';
 
 const SCROLL_TOP_ID = 'docsScrollTop';
-const CUSTOM_PURPLE = '#690596';
-const CUSTOM_RED = '#e91751';
-const CUSTOM_TURQUOIS = '#058789';
 
 const networkNameToColor: {[network: string]: string} = {
-    [Networks.kovan]: CUSTOM_PURPLE,
-    [Networks.ropsten]: CUSTOM_RED,
-    [Networks.mainnet]: CUSTOM_TURQUOIS,
+    [Networks.kovan]: colors.purple,
+    [Networks.ropsten]: colors.red,
+    [Networks.mainnet]: colors.turquois,
 };
 
 export interface DocumentationAllProps {
@@ -273,7 +271,7 @@ export class Documentation extends
         );
     }
     private renderNetworkBadgesIfExists(sectionName: string) {
-        const networkToAddressByContractName = constants.contractAddresses[this.props.docsVersion];
+        const networkToAddressByContractName = configs.CONTRACT_ADDRESS[this.props.docsVersion];
         const badges = _.map(networkToAddressByContractName,
             (addressByContractName: AddressByContractName, networkName: string) => {
                 const contractAddress = addressByContractName[sectionName];
@@ -281,14 +279,14 @@ export class Documentation extends
                     return null;
                 }
                 const linkIfExists = utils.getEtherScanLinkIfExists(
-                    contractAddress, constants.networkIdByName[networkName], EtherscanLinkSuffixes.address,
+                    contractAddress, constants.NETWORK_ID_BY_NAME[networkName], EtherscanLinkSuffixes.Address,
                 );
                 return (
                     <a
                         key={`badge-${networkName}-${sectionName}`}
                         href={linkIfExists}
                         target="_blank"
-                        style={{color: 'white', textDecoration: 'none'}}
+                        style={{color: colors.white, textDecoration: 'none'}}
                     >
                         <Badge
                             title={networkName}
diff --git a/packages/website/ts/pages/documentation/event_definition.tsx b/packages/website/ts/pages/documentation/event_definition.tsx
index 3c57666e7..695debf5b 100644
--- a/packages/website/ts/pages/documentation/event_definition.tsx
+++ b/packages/website/ts/pages/documentation/event_definition.tsx
@@ -4,8 +4,7 @@ import {DocsInfo} from 'ts/pages/documentation/docs_info';
 import {Type} from 'ts/pages/documentation/type';
 import {AnchorTitle} from 'ts/pages/shared/anchor_title';
 import {Event, EventArg, HeaderSizes} from 'ts/types';
-
-const CUSTOM_GREEN = 'rgb(77, 162, 75)';
+import {colors} from 'ts/utils/colors';
 
 interface EventDefinitionProps {
     event: Event;
@@ -50,7 +49,7 @@ export class EventDefinition extends React.Component<EventDefinitionProps, Event
         );
     }
     private renderEventCode() {
-        const indexed = <span style={{color: CUSTOM_GREEN}}> indexed</span>;
+        const indexed = <span style={{color: colors.green}}> indexed</span>;
         const eventArgs = _.map(this.props.event.eventArgs, (eventArg: EventArg) => {
             const type = (
                 <Type
diff --git a/packages/website/ts/pages/documentation/method_block.tsx b/packages/website/ts/pages/documentation/method_block.tsx
index 9505f2aa4..5163e03ac 100644
--- a/packages/website/ts/pages/documentation/method_block.tsx
+++ b/packages/website/ts/pages/documentation/method_block.tsx
@@ -1,5 +1,4 @@
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import {Comment} from 'ts/pages/documentation/comment';
 import {DocsInfo} from 'ts/pages/documentation/docs_info';
@@ -14,6 +13,7 @@ import {
     TypeDefinitionByName,
     TypescriptMethod,
 } from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {typeDocUtils} from 'ts/utils/typedoc_utils';
 
 interface MethodBlockProps {
@@ -31,7 +31,7 @@ const styles: Styles = {
     chip: {
         fontSize: 13,
         backgroundColor: colors.lightBlueA700,
-        color: 'white',
+        color: colors.white,
         height: 11,
         borderRadius: 14,
         marginTop: 19,
@@ -150,7 +150,7 @@ export class MethodBlock extends React.Component<MethodBlockProps, MethodBlockSt
                         <div className="bold">
                             {parameter.name}
                         </div>
-                        <div className="pt1" style={{color: colors.grey500, fontSize: 14}}>
+                        <div className="pt1" style={{color: colors.grey, fontSize: 14}}>
                             {isOptional && 'optional'}
                         </div>
                     </div>
diff --git a/packages/website/ts/pages/documentation/source_link.tsx b/packages/website/ts/pages/documentation/source_link.tsx
index 9abf01706..1a3b58f81 100644
--- a/packages/website/ts/pages/documentation/source_link.tsx
+++ b/packages/website/ts/pages/documentation/source_link.tsx
@@ -1,7 +1,7 @@
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import {Source} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 
 interface SourceLinkProps {
     source: Source;
@@ -29,7 +29,7 @@ export function SourceLink(props: SourceLinkProps) {
                 href={sourceCodeUrl}
                 target="_blank"
                 className="underline"
-                style={{color: colors.grey500}}
+                style={{color: colors.grey}}
             >
                 Source
             </a>
diff --git a/packages/website/ts/pages/documentation/type.tsx b/packages/website/ts/pages/documentation/type.tsx
index 74b146d91..0516a5c68 100644
--- a/packages/website/ts/pages/documentation/type.tsx
+++ b/packages/website/ts/pages/documentation/type.tsx
@@ -1,24 +1,21 @@
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import {Link as ScrollLink} from 'react-scroll';
 import * as ReactTooltip from 'react-tooltip';
 import {DocsInfo} from 'ts/pages/documentation/docs_info';
 import {TypeDefinition} from 'ts/pages/documentation/type_definition';
 import {Type as TypeDef, TypeDefinitionByName, TypeDocTypes} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {constants} from 'ts/utils/constants';
 import {utils} from 'ts/utils/utils';
 
-const BUILT_IN_TYPE_COLOR = '#e69d00';
-const STRING_LITERAL_COLOR = '#4da24b';
-
 // Some types reference other libraries. For these types, we want to link the user to the relevant documentation.
 const typeToUrl: {[typeName: string]: string} = {
-    Web3: constants.WEB3_DOCS_URL,
-    Provider: constants.WEB3_PROVIDER_DOCS_URL,
-    BigNumber: constants.BIGNUMBERJS_GITHUB_URL,
-    DecodedLogEntryEvent: constants.WEB3_DECODED_LOG_ENTRY_EVENT_URL,
-    LogEntryEvent: constants.WEB3_LOG_ENTRY_EVENT_URL,
+    Web3: constants.URL_WEB3_DOCS,
+    Provider: constants.URL_WEB3_PROVIDER_DOCS,
+    BigNumber: constants.URL_BIGNUMBERJS_GITHUB,
+    DecodedLogEntryEvent: constants.URL_WEB3_DECODED_LOG_ENTRY_EVENT,
+    LogEntryEvent: constants.URL_WEB3_LOG_ENTRY_EVENT,
 };
 
 const typePrefix: {[typeName: string]: string} = {
@@ -56,7 +53,7 @@ export function Type(props: TypeProps): any {
         case TypeDocTypes.Intrinsic:
         case TypeDocTypes.Unknown:
             typeName = type.name;
-            typeNameColor = BUILT_IN_TYPE_COLOR;
+            typeNameColor = colors.orange;
             break;
 
         case TypeDocTypes.Reference:
@@ -90,7 +87,7 @@ export function Type(props: TypeProps): any {
 
         case TypeDocTypes.StringLiteral:
             typeName = `'${type.value}'`;
-            typeNameColor = STRING_LITERAL_COLOR;
+            typeNameColor = colors.green;
             break;
 
         case TypeDocTypes.Array:
diff --git a/packages/website/ts/pages/documentation/type_definition.tsx b/packages/website/ts/pages/documentation/type_definition.tsx
index edcf7bf47..09413faaf 100644
--- a/packages/website/ts/pages/documentation/type_definition.tsx
+++ b/packages/website/ts/pages/documentation/type_definition.tsx
@@ -9,10 +9,9 @@ import {MethodSignature} from 'ts/pages/documentation/method_signature';
 import {Type} from 'ts/pages/documentation/type';
 import {AnchorTitle} from 'ts/pages/shared/anchor_title';
 import {CustomType, CustomTypeChild, HeaderSizes, KindString, TypeDocTypes} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {utils} from 'ts/utils/utils';
 
-const KEYWORD_COLOR = '#a81ca6';
-
 interface TypeDefinitionProps {
     customType: CustomType;
     shouldAddId?: boolean;
@@ -76,11 +75,15 @@ export class TypeDefinition extends React.Component<TypeDefinitionProps, TypeDef
                 );
                 break;
 
-            case KindString['Type alias']:
+            case KindString.TypeAlias:
                 typePrefix = 'Type Alias';
                 codeSnippet = (
                     <span>
-                        <span style={{color: KEYWORD_COLOR}}>type</span> {customType.name} ={' '}
+                        <span
+                            style={{color: colors.lightPurple}}
+                        >
+                            type
+                        </span> {customType.name} ={' '}
                         {customType.type.typeDocType !== TypeDocTypes.Reflection ?
                             <Type type={customType.type} docsInfo={this.props.docsInfo} /> :
                             <MethodSignature
diff --git a/packages/website/ts/pages/faq/faq.tsx b/packages/website/ts/pages/faq/faq.tsx
index b3fe21da7..296e63f1d 100644
--- a/packages/website/ts/pages/faq/faq.tsx
+++ b/packages/website/ts/pages/faq/faq.tsx
@@ -1,11 +1,11 @@
 import * as _ from 'lodash';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import * as DocumentTitle from 'react-document-title';
 import {Footer} from 'ts/components/footer';
 import {TopBar} from 'ts/components/top_bar';
 import {Question} from 'ts/pages/faq/question';
 import {FAQQuestion, FAQSection, Styles, WebsitePaths} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {configs} from 'ts/utils/configs';
 import {constants} from 'ts/utils/constants';
 
@@ -411,7 +411,7 @@ const sections: FAQSection[] = [
                 prompt: 'How can I get involved?',
                 answer: (
                     <div>
-                        Join our <a href={constants.ZEROEX_CHAT_URL} target="_blank">Rocket.chat</a>!
+                        Join our <a href={constants.URL_ZEROEX_CHAT} target="_blank">Rocket.chat</a>!
                         As an open source project, 0x will rely on a worldwide community of passionate
                         developers to contribute proposals, ideas and code.
                     </div>
@@ -462,7 +462,7 @@ export class FAQ extends React.Component<FAQProps, FAQState> {
                         {this.renderSections()}
                     </div>
                 </div>
-                <Footer location={this.props.location} />
+                <Footer />
             </div>
         );
     }
diff --git a/packages/website/ts/pages/faq/question.tsx b/packages/website/ts/pages/faq/question.tsx
index 917863e4a..534304cc8 100644
--- a/packages/website/ts/pages/faq/question.tsx
+++ b/packages/website/ts/pages/faq/question.tsx
@@ -1,6 +1,7 @@
 import * as _ from 'lodash';
 import {Card, CardHeader, CardText} from 'material-ui/Card';
 import * as React from 'react';
+import {colors} from 'ts/utils/colors';
 
 export interface QuestionProps {
     prompt: string;
@@ -31,7 +32,7 @@ export class Question extends React.Component<QuestionProps, QuestionState> {
                     <CardHeader
                         title={this.props.prompt}
                         style={{borderBottom: this.state.isExpanded ? '1px solid rgba(0, 0, 0, 0.19)' : 'none'}}
-                        titleStyle={{color: 'rgb(66, 66, 66)'}}
+                        titleStyle={{color: colors.darkerGrey}}
                         actAsExpander={true}
                         showExpandableButton={true}
                     />
diff --git a/packages/website/ts/pages/landing/landing.tsx b/packages/website/ts/pages/landing/landing.tsx
index 7992c7a6c..3d9ebe099 100644
--- a/packages/website/ts/pages/landing/landing.tsx
+++ b/packages/website/ts/pages/landing/landing.tsx
@@ -1,12 +1,12 @@
 import * as _ from 'lodash';
 import RaisedButton from 'material-ui/RaisedButton';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import DocumentTitle = require('react-document-title');
 import {Link} from 'react-router-dom';
 import {Footer} from 'ts/components/footer';
 import {TopBar} from 'ts/components/top_bar';
 import {ScreenWidths, WebsitePaths} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {constants} from 'ts/utils/constants';
 import {utils} from 'ts/utils/utils';
 
@@ -35,11 +35,6 @@ interface Project {
 }
 
 const THROTTLE_TIMEOUT = 100;
-const CUSTOM_HERO_BACKGROUND_COLOR = '#404040';
-const CUSTOM_PROJECTS_BACKGROUND_COLOR = '#343333';
-const CUSTOM_WHITE_BACKGROUND = 'rgb(245, 245, 245)';
-const CUSTOM_WHITE_TEXT = '#E4E4E4';
-const CUSTOM_GRAY_TEXT = '#919191';
 
 const boxContents: BoxContent[] = [
     {
@@ -70,67 +65,67 @@ const boxContents: BoxContent[] = [
 const projects: Project[] = [
     {
         logoFileName: 'ethfinex-top.png',
-        projectUrl: constants.ETHFINEX_URL,
+        projectUrl: constants.PROJECT_URL_ETHFINEX,
     },
     {
         logoFileName: 'radar_relay_top.png',
-        projectUrl: constants.RADAR_RELAY_URL,
+        projectUrl: constants.PROJECT_URL_RADAR_RELAY,
     },
     {
         logoFileName: 'paradex_top.png',
-        projectUrl: constants.PARADEX_URL,
+        projectUrl: constants.PROJECT_URL_PARADEX,
     },
     {
         logoFileName: 'the_ocean.png',
-        projectUrl: constants.OCEAN_URL,
+        projectUrl: constants.PROJECT_URL_0CEAN,
     },
     {
         logoFileName: 'dydx.png',
-        projectUrl: constants.DYDX_URL,
+        projectUrl: constants.PROJECT_URL_DYDX,
     },
     {
         logoFileName: 'melonport.png',
-        projectUrl: constants.MELONPORT_URL,
+        projectUrl: constants.PROJECT_URL_MELONPORT,
     },
     {
         logoFileName: 'maker.png',
-        projectUrl: constants.MAKER_URL,
+        projectUrl: constants.PROJECT_URL_MAKER,
     },
     {
         logoFileName: 'dharma.png',
-        projectUrl: constants.DHARMA_URL,
+        projectUrl: constants.PROJECT_URL_DHARMA,
     },
     {
         logoFileName: 'lendroid.png',
-        projectUrl: constants.LENDROID_URL,
+        projectUrl: constants.PROJECT_URL_LENDROID,
     },
     {
         logoFileName: 'district0x.png',
-        projectUrl: constants.DISTRICT_0X_URL,
+        projectUrl: constants.PROJECT_URL_DISTRICT_0X,
     },
     {
         logoFileName: 'aragon.png',
-        projectUrl: constants.ARAGON_URL,
+        projectUrl: constants.PROJECT_URL_ARAGON,
     },
     {
         logoFileName: 'blocknet.png',
-        projectUrl: constants.BLOCKNET_URL,
+        projectUrl: constants.PROJECT_URL_BLOCKNET,
     },
     {
         logoFileName: 'status.png',
-        projectUrl: constants.STATUS_URL,
+        projectUrl: constants.PROJECT_URL_STATUS,
     },
     {
         logoFileName: 'augur.png',
-        projectUrl: constants.AUGUR_URL,
+        projectUrl: constants.PROJECT_URL_AUGUR,
     },
     {
         logoFileName: 'anx.png',
-        projectUrl: constants.OPEN_ANX_URL,
+        projectUrl: constants.PROJECT_URL_OPEN_ANX,
     },
     {
         logoFileName: 'auctus.png',
-        projectUrl: constants.AUCTUS_URL,
+        projectUrl: constants.PROJECT_URL_AUCTUS,
     },
 ];
 
@@ -160,13 +155,13 @@ export class Landing extends React.Component<LandingProps, LandingState> {
     }
     public render() {
         return (
-            <div id="landing" className="clearfix" style={{color: colors.grey800}}>
+            <div id="landing" className="clearfix" style={{color: colors.grey500}}>
                 <DocumentTitle title="0x Protocol"/>
                 <TopBar
                     blockchainIsLoaded={false}
                     location={this.props.location}
                     isNightVersion={true}
-                    style={{backgroundColor: CUSTOM_HERO_BACKGROUND_COLOR, position: 'relative'}}
+                    style={{backgroundColor: colors.heroGrey, position: 'relative'}}
                 />
                 {this.renderHero()}
                 {this.renderProjects()}
@@ -176,12 +171,12 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                 {this.renderBuildingBlocksSection()}
                 {this.renderUseCases()}
                 {this.renderCallToAction()}
-                <Footer location={this.props.location} />
+                <Footer />
             </div>
         );
     }
     private renderHero() {
-        const isSmallScreen = this.state.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
         const buttonLabelStyle: React.CSSProperties = {
             textTransform: 'none',
             fontSize: isSmallScreen ? 12 : 14,
@@ -197,7 +192,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         return (
             <div
                 className="clearfix py4"
-                style={{backgroundColor: CUSTOM_HERO_BACKGROUND_COLOR}}
+                style={{backgroundColor: colors.heroGrey}}
             >
                 <div
                     className="mx-auto max-width-4 clearfix"
@@ -211,7 +206,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                         </div>
                         <div
                             className={left}
-                            style={{color: 'white'}}
+                            style={{color: colors.white}}
                         >
                             <div style={{paddingLeft: isSmallScreen ? 0 : 12}}>
                                 <div
@@ -241,7 +236,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                                     </div>
                                     <div className="col col-6 sm-center">
                                         <a
-                                            href={constants.ZEROEX_CHAT_URL}
+                                            href={constants.URL_ZEROEX_CHAT}
                                             target="_blank"
                                             className="text-decoration-none"
                                         >
@@ -249,7 +244,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                                                 style={{borderRadius: 6, minWidth: 150}}
                                                 buttonStyle={lightButtonStyle}
                                                 labelColor="white"
-                                                backgroundColor={CUSTOM_HERO_BACKGROUND_COLOR}
+                                                backgroundColor={colors.heroGrey}
                                                 labelStyle={buttonLabelStyle}
                                                 label="Join the community"
                                                 onClick={_.noop}
@@ -265,8 +260,8 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         );
     }
     private renderProjects() {
-        const isSmallScreen = this.state.screenWidth === ScreenWidths.SM;
-        const isMediumScreen = this.state.screenWidth === ScreenWidths.MD;
+        const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
+        const isMediumScreen = this.state.screenWidth === ScreenWidths.Md;
         const projectList = _.map(projects, (project: Project, i: number) => {
             const colWidth = isSmallScreen ? 3 : (isMediumScreen ? 4 : 2 - (i % 2));
             return (
@@ -291,7 +286,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         });
         const titleStyle: React.CSSProperties = {
             fontFamily: 'Roboto Mono',
-            color: '#A4A4A4',
+            color: colors.grey,
             textTransform: 'uppercase',
             fontWeight: 300,
             letterSpacing: 3,
@@ -299,7 +294,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         return (
             <div
                 className="clearfix py4"
-                style={{backgroundColor: CUSTOM_PROJECTS_BACKGROUND_COLOR}}
+                style={{backgroundColor: colors.projectsGrey}}
             >
                 <div className="mx-auto max-width-4 clearfix sm-px3">
                     <div
@@ -313,13 +308,13 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                     </div>
                     <div
                         className="pt3 mx-auto center"
-                        style={{color: CUSTOM_GRAY_TEXT, fontFamily: 'Roboto Mono', maxWidth: 300, fontSize: 14}}
+                        style={{color: colors.landingLinkGrey, fontFamily: 'Roboto Mono', maxWidth: 300, fontSize: 14}}
                     >
                         view the{' '}
                         <Link
                             to={`${WebsitePaths.Wiki}#List-of-Projects-Using-0x-Protocol`}
                             className="text-decoration-none underline"
-                            style={{color: CUSTOM_GRAY_TEXT}}
+                            style={{color: colors.landingLinkGrey}}
                         >
                             full list
                         </Link>
@@ -329,11 +324,11 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         );
     }
     private renderTokenizationSection() {
-        const isSmallScreen = this.state.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
         return (
             <div
                 className="clearfix lg-py4 md-py4 sm-pb4 sm-pt2"
-                style={{backgroundColor: CUSTOM_WHITE_BACKGROUND}}
+                style={{backgroundColor: colors.grey100}}
             >
                 <div className="mx-auto max-width-4 py4 clearfix">
                     {isSmallScreen &&
@@ -382,11 +377,11 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         );
     }
     private renderProtocolSection() {
-        const isSmallScreen = this.state.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
         return (
             <div
                 className="clearfix lg-py4 md-py4 sm-pt4"
-                style={{backgroundColor: CUSTOM_HERO_BACKGROUND_COLOR}}
+                style={{backgroundColor: colors.heroGrey}}
             >
                 <div className="mx-auto max-width-4 lg-py4 md-py4 sm-pt4 clearfix">
                     <div className="col lg-col-6 md-col-6 col-12 sm-center">
@@ -397,7 +392,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                     </div>
                     <div
                         className="col lg-col-6 md-col-6 col-12 lg-pr3 md-pr3 sm-mx-auto"
-                        style={{color: CUSTOM_WHITE_TEXT, paddingTop: 8, maxWidth: isSmallScreen ? 'none' : 445}}
+                        style={{color: colors.beigeWhite, paddingTop: 8, maxWidth: isSmallScreen ? 'none' : 445}}
                     >
                         <div
                             className="lg-h1 md-h1 sm-h2 pb1 sm-pt3 sm-center"
@@ -420,7 +415,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                         </div>
                         <div
                             className="pt3 sm-mx-auto sm-px3"
-                            style={{color: CUSTOM_GRAY_TEXT, maxWidth: isSmallScreen ? 412 : 'none'}}
+                            style={{color: colors.landingLinkGrey, maxWidth: isSmallScreen ? 412 : 'none'}}
                         >
                             <div className="flex" style={{fontSize: 18}}>
                                 <div
@@ -433,7 +428,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                                     <Link
                                         to={`${WebsitePaths.Wiki}#List-of-Projects-Using-0x-Protocol`}
                                         className="text-decoration-none underline"
-                                        style={{color: CUSTOM_GRAY_TEXT, fontFamily: 'Roboto Mono'}}
+                                        style={{color: colors.landingLinkGrey, fontFamily: 'Roboto Mono'}}
                                     >
                                         view all
                                     </Link>
@@ -468,7 +463,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         );
     }
     private renderBuildingBlocksSection() {
-        const isSmallScreen = this.state.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
         const descriptionStyle: React.CSSProperties = {
             fontFamily: 'Roboto Mono',
             lineHeight: isSmallScreen ? 1.5 : 2,
@@ -485,7 +480,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         return (
             <div
                 className="clearfix lg-pt4 md-pt4"
-                style={{backgroundColor: CUSTOM_HERO_BACKGROUND_COLOR}}
+                style={{backgroundColor: colors.heroGrey}}
             >
                 <div className="mx-auto max-width-4 lg-pt4 md-pt4 lg-mb4 md-mb4 sm-mb2 clearfix">
                     {isSmallScreen &&
@@ -493,7 +488,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                     }
                     <div
                         className="col lg-col-6 md-col-6 col-12 lg-pr3 md-pr3 sm-px3"
-                        style={{color: CUSTOM_WHITE_TEXT}}
+                        style={{color: colors.beigeWhite}}
                     >
                         <div
                             className="pb1 lg-pt4 md-pt4 sm-pt3 lg-h1 md-h1 sm-h2 sm-px3 sm-center"
@@ -517,7 +512,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                             <Link
                                 to={WebsitePaths.ZeroExJs}
                                 className="text-decoration-none underline"
-                                style={{color: CUSTOM_WHITE_TEXT, fontFamily: 'Roboto Mono'}}
+                                style={{color: colors.beigeWhite, fontFamily: 'Roboto Mono'}}
                             >
                                 0x.js
                             </Link>
@@ -525,7 +520,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                             <Link
                                 to={WebsitePaths.SmartContracts}
                                 className="text-decoration-none underline"
-                                style={{color: CUSTOM_WHITE_TEXT, fontFamily: 'Roboto Mono'}}
+                                style={{color: colors.beigeWhite, fontFamily: 'Roboto Mono'}}
                             >
                                 smart contract
                             </Link>
@@ -540,7 +535,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         );
     }
     private renderBlockChipImage() {
-        const isSmallScreen = this.state.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
         return (
             <div className="col lg-col-6 md-col-6 col-12 sm-center">
                 <img
@@ -551,7 +546,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         );
     }
     private renderTokenCloud() {
-        const isSmallScreen = this.state.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
         return (
             <div className="col lg-col-6 md-col-6 col-12 center">
                 <img
@@ -562,7 +557,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         );
     }
     private renderAssetTypes() {
-        const isSmallScreen = this.state.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
         const assetTypes: AssetType[] = [
             {
                 title: 'Currency',
@@ -601,11 +596,11 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         return assets;
     }
     private renderInfoBoxes() {
-        const isSmallScreen = this.state.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
         const boxStyle: React.CSSProperties = {
             maxWidth: 252,
             height: 386,
-            backgroundColor: '#F9F9F9',
+            backgroundColor: colors.grey50,
             borderRadius: 5,
             padding: '10px 24px 24px',
         };
@@ -642,7 +637,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         return (
             <div
                 className="clearfix"
-                style={{backgroundColor: CUSTOM_HERO_BACKGROUND_COLOR}}
+                style={{backgroundColor: colors.heroGrey}}
             >
                 <div
                     className="mx-auto py4 sm-mt2 clearfix"
@@ -654,7 +649,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         );
     }
     private renderUseCases() {
-        const isSmallScreen = this.state.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
 
         const useCases: UseCase[] = [
             {
@@ -709,14 +704,14 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         const cases = _.map(useCases, (useCase: UseCase) => {
             const style = _.isUndefined(useCase.style) || isSmallScreen ? {} : useCase.style;
             const useCaseBoxStyle = {
-                color: '#A2A2A2',
+                color: colors.grey,
                 border: '1px solid #565656',
                 borderRadius: 4,
                 maxWidth: isSmallScreen ? 375 : 'none',
                 ...style,
             };
             const typeStyle: React.CSSProperties = {
-                color: '#EBEBEB',
+                color: colors.lightGrey,
                 fontSize: 13,
                 textTransform: 'uppercase',
                 fontFamily: 'Roboto Mono',
@@ -753,7 +748,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         return (
             <div
                 className="clearfix pb4 lg-pt2 md-pt2 sm-pt4"
-                style={{backgroundColor: CUSTOM_HERO_BACKGROUND_COLOR}}
+                style={{backgroundColor: colors.heroGrey}}
             >
                 <div
                     className="mx-auto pb4 pt3 mt1 sm-mt2 clearfix"
@@ -765,7 +760,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         );
     }
     private renderCallToAction() {
-        const isSmallScreen = this.state.screenWidth === ScreenWidths.SM;
+        const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
         const buttonLabelStyle: React.CSSProperties = {
             textTransform: 'none',
             fontSize: 15,
@@ -782,14 +777,14 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         return (
             <div
                 className="clearfix pb4"
-                style={{backgroundColor: CUSTOM_HERO_BACKGROUND_COLOR}}
+                style={{backgroundColor: colors.heroGrey}}
             >
                 <div
                     className="mx-auto max-width-4 pb4 mb3 clearfix"
                 >
                     <div
                         className={callToActionClassNames}
-                        style={{fontFamily: 'Roboto Mono', color: 'white', lineHeight: isSmallScreen ? 1.7 : 3}}
+                        style={{fontFamily: 'Roboto Mono', color: colors.white, lineHeight: isSmallScreen ? 1.7 : 3}}
                     >
                         Get started on building the decentralized future
                     </div>
@@ -799,7 +794,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                                 style={{borderRadius: 6, minWidth: 150}}
                                 buttonStyle={lightButtonStyle}
                                 labelColor={colors.white}
-                                backgroundColor={CUSTOM_HERO_BACKGROUND_COLOR}
+                                backgroundColor={colors.heroGrey}
                                 labelStyle={buttonLabelStyle}
                                 label="Build on 0x"
                                 onClick={_.noop}
diff --git a/packages/website/ts/pages/not_found.tsx b/packages/website/ts/pages/not_found.tsx
index df505792d..bdf9ad688 100644
--- a/packages/website/ts/pages/not_found.tsx
+++ b/packages/website/ts/pages/not_found.tsx
@@ -38,7 +38,7 @@ export class NotFound extends React.Component<NotFoundProps, NotFoundState> {
                         </div>
                     </div>
                 </div>
-                <Footer location={this.props.location} />
+                <Footer />
             </div>
         );
     }
diff --git a/packages/website/ts/pages/shared/nested_sidebar_menu.tsx b/packages/website/ts/pages/shared/nested_sidebar_menu.tsx
index 15ec44399..fcbfaf1cf 100644
--- a/packages/website/ts/pages/shared/nested_sidebar_menu.tsx
+++ b/packages/website/ts/pages/shared/nested_sidebar_menu.tsx
@@ -1,10 +1,10 @@
 import * as _ from 'lodash';
 import MenuItem from 'material-ui/MenuItem';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import {Link as ScrollLink} from 'react-scroll';
 import {VersionDropDown} from 'ts/pages/shared/version_drop_down';
 import {MenuSubsectionsBySection, Styles} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {constants} from 'ts/utils/constants';
 import {utils} from 'ts/utils/utils';
 
@@ -55,7 +55,7 @@ export class NestedSidebarMenu extends React.Component<NestedSidebarMenuProps, N
                             containerId={constants.DOCS_CONTAINER_ID}
                         >
                             <div
-                                style={{color: colors.grey500, cursor: 'pointer'}}
+                                style={{color: colors.grey, cursor: 'pointer'}}
                                 className="pb1"
                             >
                                 {finalSectionName.toUpperCase()}
diff --git a/packages/website/ts/pages/wiki/wiki.tsx b/packages/website/ts/pages/wiki/wiki.tsx
index 2447a24a2..af5b26631 100644
--- a/packages/website/ts/pages/wiki/wiki.tsx
+++ b/packages/website/ts/pages/wiki/wiki.tsx
@@ -1,6 +1,5 @@
 import * as _ from 'lodash';
 import CircularProgress from 'material-ui/CircularProgress';
-import {colors} from 'material-ui/styles';
 import * as React from 'react';
 import DocumentTitle = require('react-document-title');
 import {
@@ -11,6 +10,7 @@ import {MarkdownSection} from 'ts/pages/shared/markdown_section';
 import {NestedSidebarMenu} from 'ts/pages/shared/nested_sidebar_menu';
 import {SectionHeader} from 'ts/pages/shared/section_header';
 import {Article, ArticlesBySection, HeaderSizes, Styles, WebsitePaths} from 'ts/types';
+import {colors} from 'ts/utils/colors';
 import {configs} from 'ts/utils/configs';
 import {constants} from 'ts/utils/constants';
 import {utils} from 'ts/utils/utils';
@@ -112,7 +112,7 @@ export class Wiki extends React.Component<WikiProps, WikiState> {
                             >
                                 <div id="0xProtocolWiki" />
                                 <h1 className="md-pl2 sm-pl3">
-                                    <a href={constants.GITHUB_WIKI_URL} target="_blank">
+                                    <a href={constants.URL_GITHUB_WIKI} target="_blank">
                                         0x Protocol Wiki
                                     </a>
                                 </h1>
@@ -134,7 +134,7 @@ export class Wiki extends React.Component<WikiProps, WikiState> {
     private renderSection(sectionName: string) {
         const articles = this.state.articlesBySection[sectionName];
         const renderedArticles = _.map(articles, (article: Article) => {
-            const githubLink = `${constants.GITHUB_WIKI_URL}/edit/master/${sectionName}/${article.fileName}`;
+            const githubLink = `${constants.URL_GITHUB_WIKI}/edit/master/${sectionName}/${article.fileName}`;
             return (
                 <div key={`markdown-section-${article.title}`}>
                     <MarkdownSection
@@ -143,7 +143,7 @@ export class Wiki extends React.Component<WikiProps, WikiState> {
                         headerSize={HeaderSizes.H2}
                         githubLink={githubLink}
                     />
-                    <div className="mb4 mt3 p3 center" style={{backgroundColor: '#f9f5ef'}}>
+                    <div className="mb4 mt3 p3 center" style={{backgroundColor: colors.lightestGrey}}>
                         See a way to make this article better?{' '}
                         <a
                             href={githubLink}
diff --git a/packages/website/ts/redux/dispatcher.ts b/packages/website/ts/redux/dispatcher.ts
index cbcee6599..ad5553c58 100644
--- a/packages/website/ts/redux/dispatcher.ts
+++ b/packages/website/ts/redux/dispatcher.ts
@@ -5,7 +5,6 @@ import {
     ActionTypes,
     AssetToken,
     BlockchainErrs,
-    Direction,
     Order,
     ProviderType,
     ScreenWidths,
@@ -23,48 +22,42 @@ export class Dispatcher {
     // Portal
     public resetState() {
         this.dispatch({
-            type: ActionTypes.RESET_STATE,
+            type: ActionTypes.ResetState,
         });
     }
     public updateNodeVersion(nodeVersion: string) {
         this.dispatch({
             data: nodeVersion,
-            type: ActionTypes.UPDATE_NODE_VERSION,
+            type: ActionTypes.UpdateNodeVersion,
         });
     }
     public updateScreenWidth(screenWidth: ScreenWidths) {
         this.dispatch({
             data: screenWidth,
-            type: ActionTypes.UPDATE_SCREEN_WIDTH,
+            type: ActionTypes.UpdateScreenWidth,
         });
     }
     public swapAssetTokenSymbols() {
         this.dispatch({
-            type: ActionTypes.SWAP_ASSET_TOKENS,
-        });
-    }
-    public updateGenerateOrderStep(direction: Direction) {
-        this.dispatch({
-            data: direction,
-            type: ActionTypes.UPDATE_GENERATE_ORDER_STEP,
+            type: ActionTypes.SwapAssetTokens,
         });
     }
     public updateOrderSalt(salt: BigNumber) {
         this.dispatch({
             data: salt,
-            type: ActionTypes.UPDATE_ORDER_SALT,
+            type: ActionTypes.UpdateOrderSalt,
         });
     }
     public updateUserSuppliedOrderCache(order: Order) {
         this.dispatch({
             data: order,
-            type: ActionTypes.UPDATE_USER_SUPPLIED_ORDER_CACHE,
+            type: ActionTypes.UpdateUserSuppliedOrderCache,
         });
     }
     public updateShouldBlockchainErrDialogBeOpen(shouldBeOpen: boolean) {
         this.dispatch({
             data: shouldBeOpen,
-            type: ActionTypes.UPDATE_SHOULD_BLOCKCHAIN_ERR_DIALOG_BE_OPEN,
+            type: ActionTypes.UpdateShouldBlockchainErrDialogBeOpen,
         });
     }
     public updateChosenAssetToken(side: Side, token: AssetToken) {
@@ -73,7 +66,7 @@ export class Dispatcher {
                 side,
                 token,
             },
-            type: ActionTypes.UPDATE_CHOSEN_ASSET_TOKEN,
+            type: ActionTypes.UpdateChosenAssetToken,
         });
     }
     public updateChosenAssetTokenAddress(side: Side, address: string) {
@@ -82,72 +75,72 @@ export class Dispatcher {
                 address,
                 side,
             },
-            type: ActionTypes.UPDATE_CHOSEN_ASSET_TOKEN_ADDRESS,
+            type: ActionTypes.UpdateChosenAssetTokenAddress,
         });
     }
     public updateOrderTakerAddress(address: string) {
         this.dispatch({
             data: address,
-            type: ActionTypes.UPDATE_ORDER_TAKER_ADDRESS,
+            type: ActionTypes.UpdateOrderTakerAddress,
         });
     }
     public updateUserAddress(address: string) {
         this.dispatch({
             data: address,
-            type: ActionTypes.UPDATE_USER_ADDRESS,
+            type: ActionTypes.UpdateUserAddress,
         });
     }
     public updateOrderExpiry(unixTimestampSec: BigNumber) {
         this.dispatch({
             data: unixTimestampSec,
-            type: ActionTypes.UPDATE_ORDER_EXPIRY,
+            type: ActionTypes.UpdateOrderExpiry,
         });
     }
     public encounteredBlockchainError(err: BlockchainErrs) {
         this.dispatch({
              data: err,
-             type: ActionTypes.BLOCKCHAIN_ERR_ENCOUNTERED,
+             type: ActionTypes.BlockchainErrEncountered,
          });
     }
     public updateBlockchainIsLoaded(isLoaded: boolean) {
         this.dispatch({
              data: isLoaded,
-             type: ActionTypes.UPDATE_BLOCKCHAIN_IS_LOADED,
+             type: ActionTypes.UpdateBlockchainIsLoaded,
          });
     }
     public addTokenToTokenByAddress(token: Token) {
         this.dispatch({
              data: token,
-             type: ActionTypes.ADD_TOKEN_TO_TOKEN_BY_ADDRESS,
+             type: ActionTypes.AddTokenToTokenByAddress,
          });
     }
     public removeTokenToTokenByAddress(token: Token) {
         this.dispatch({
              data: token,
-             type: ActionTypes.REMOVE_TOKEN_TO_TOKEN_BY_ADDRESS,
+             type: ActionTypes.RemoveTokenFromTokenByAddress,
          });
     }
     public clearTokenByAddress() {
         this.dispatch({
-            type: ActionTypes.CLEAR_TOKEN_BY_ADDRESS,
+            type: ActionTypes.ClearTokenByAddress,
          });
     }
     public updateTokenByAddress(tokens: Token[]) {
         this.dispatch({
              data: tokens,
-             type: ActionTypes.UPDATE_TOKEN_BY_ADDRESS,
+             type: ActionTypes.UpdateTokenByAddress,
          });
     }
     public updateTokenStateByAddress(tokenStateByAddress: TokenStateByAddress) {
         this.dispatch({
              data: tokenStateByAddress,
-             type: ActionTypes.UPDATE_TOKEN_STATE_BY_ADDRESS,
+             type: ActionTypes.UpdateTokenStateByAddress,
          });
     }
     public removeFromTokenStateByAddress(tokenAddress: string) {
         this.dispatch({
             data: tokenAddress,
-            type: ActionTypes.REMOVE_FROM_TOKEN_STATE_BY_ADDRESS,
+            type: ActionTypes.RemoveFromTokenStateByAddress,
         });
     }
     public replaceTokenAllowanceByAddress(address: string, allowance: BigNumber) {
@@ -156,7 +149,7 @@ export class Dispatcher {
               address,
               allowance,
             },
-            type: ActionTypes.REPLACE_TOKEN_ALLOWANCE_BY_ADDRESS,
+            type: ActionTypes.ReplaceTokenAllowanceByAddress,
         });
     }
     public replaceTokenBalanceByAddress(address: string, balance: BigNumber) {
@@ -165,7 +158,7 @@ export class Dispatcher {
                 address,
                 balance,
             },
-            type: ActionTypes.REPLACE_TOKEN_BALANCE_BY_ADDRESS,
+            type: ActionTypes.ReplaceTokenBalanceByAddress,
         });
     }
     public updateTokenBalanceByAddress(address: string, balanceDelta: BigNumber) {
@@ -174,31 +167,31 @@ export class Dispatcher {
                 address,
                 balanceDelta,
             },
-            type: ActionTypes.UPDATE_TOKEN_BALANCE_BY_ADDRESS,
+            type: ActionTypes.UpdateTokenBalanceByAddress,
         });
     }
     public updateSignatureData(signatureData: SignatureData) {
         this.dispatch({
              data: signatureData,
-             type: ActionTypes.UPDATE_ORDER_SIGNATURE_DATA,
+             type: ActionTypes.UpdateOrderSignatureData,
          });
     }
     public updateUserEtherBalance(balance: BigNumber) {
         this.dispatch({
              data: balance,
-             type: ActionTypes.UPDATE_USER_ETHER_BALANCE,
+             type: ActionTypes.UpdateUserEtherBalance,
          });
     }
     public updateNetworkId(networkId: number) {
         this.dispatch({
              data: networkId,
-             type: ActionTypes.UPDATE_NETWORK_ID,
+             type: ActionTypes.UpdateNetworkId,
          });
     }
     public updateOrderFillAmount(amount: BigNumber) {
         this.dispatch({
             data: amount,
-            type: ActionTypes.UPDATE_ORDER_FILL_AMOUNT,
+            type: ActionTypes.UpdateOrderFillAmount,
         });
     }
 
@@ -206,13 +199,13 @@ export class Dispatcher {
     public updateCurrentDocsVersion(version: string) {
         this.dispatch({
             data: version,
-            type: ActionTypes.UPDATE_LIBRARY_VERSION,
+            type: ActionTypes.UpdateLibraryVersion,
         });
     }
     public updateAvailableDocVersions(versions: string[]) {
         this.dispatch({
             data: versions,
-            type: ActionTypes.UPDATE_AVAILABLE_LIBRARY_VERSIONS,
+            type: ActionTypes.UpdateAvailableLibraryVersions,
         });
     }
 
@@ -220,23 +213,23 @@ export class Dispatcher {
     public showFlashMessage(msg: string|React.ReactNode) {
         this.dispatch({
             data: msg,
-            type: ActionTypes.SHOW_FLASH_MESSAGE,
+            type: ActionTypes.ShowFlashMessage,
         });
     }
     public hideFlashMessage() {
         this.dispatch({
-            type: ActionTypes.HIDE_FLASH_MESSAGE,
+            type: ActionTypes.HideFlashMessage,
         });
     }
     public updateProviderType(providerType: ProviderType) {
         this.dispatch({
-            type: ActionTypes.UPDATE_PROVIDER_TYPE,
+            type: ActionTypes.UpdateProviderType,
             data: providerType,
         });
     }
     public updateInjectedProviderName(injectedProviderName: string) {
         this.dispatch({
-            type: ActionTypes.UPDATE_INJECTED_PROVIDER_NAME,
+            type: ActionTypes.UpdateInjectedProviderName,
             data: injectedProviderName,
         });
     }
diff --git a/packages/website/ts/redux/reducer.ts b/packages/website/ts/redux/reducer.ts
index da69a9d00..ccf87ae18 100644
--- a/packages/website/ts/redux/reducer.ts
+++ b/packages/website/ts/redux/reducer.ts
@@ -5,8 +5,6 @@ import {
     Action,
     ActionTypes,
     BlockchainErrs,
-    Direction,
-    GenerateOrderSteps,
     Order,
     ProviderType,
     ScreenWidths,
@@ -28,7 +26,6 @@ export interface State {
     // Portal
     blockchainErr: BlockchainErrs;
     blockchainIsLoaded: boolean;
-    generateOrderStep: GenerateOrderSteps;
     networkId: number;
     orderExpiryTimestamp: BigNumber;
     orderFillAmount: BigNumber;
@@ -58,9 +55,8 @@ export interface State {
 
 const INITIAL_STATE: State = {
     // Portal
-    blockchainErr: '',
+    blockchainErr: BlockchainErrs.NoError,
     blockchainIsLoaded: false,
-    generateOrderStep: GenerateOrderSteps.ChooseAssets,
     networkId: undefined,
     orderExpiryTimestamp: utils.initialOrderExpiryUnixTimestampSec(),
     orderFillAmount: undefined,
@@ -76,8 +72,8 @@ const INITIAL_STATE: State = {
     screenWidth: utils.getScreenWidth(),
     shouldBlockchainErrDialogBeOpen: false,
     sideToAssetToken: {
-        [Side.deposit]: {},
-        [Side.receive]: {},
+        [Side.Deposit]: {},
+        [Side.Receive]: {},
     },
     tokenByAddress: {},
     tokenStateByAddress: {},
@@ -91,270 +87,300 @@ const INITIAL_STATE: State = {
 
     // Shared
     flashMessage: undefined,
-    providerType: ProviderType.INJECTED,
+    providerType: ProviderType.Injected,
     injectedProviderName: '',
 };
 
 export function reducer(state: State = INITIAL_STATE, action: Action) {
     switch (action.type) {
         // Portal
-        case ActionTypes.RESET_STATE:
+        case ActionTypes.ResetState:
             return INITIAL_STATE;
 
-        case ActionTypes.UPDATE_ORDER_SALT: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateOrderSalt: {
+            return {
+                ...state,
                 orderSalt: action.data,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_NODE_VERSION: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateNodeVersion: {
+            return {
+                ...state,
                 nodeVersion: action.data,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_ORDER_FILL_AMOUNT: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateOrderFillAmount: {
+            return {
+                ...state,
                 orderFillAmount: action.data,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_SHOULD_BLOCKCHAIN_ERR_DIALOG_BE_OPEN: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateShouldBlockchainErrDialogBeOpen: {
+            return {
+                ...state,
                 shouldBlockchainErrDialogBeOpen: action.data,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_USER_ETHER_BALANCE: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateUserEtherBalance: {
+            return {
+                ...state,
                 userEtherBalance: action.data,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_USER_SUPPLIED_ORDER_CACHE: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateUserSuppliedOrderCache: {
+            return {
+                ...state,
                 userSuppliedOrderCache: action.data,
-            });
+            };
         }
 
-        case ActionTypes.CLEAR_TOKEN_BY_ADDRESS: {
-            return _.assign({}, state, {
+        case ActionTypes.ClearTokenByAddress: {
+            return {
+                ...state,
                 tokenByAddress: {},
-            });
+            };
         }
 
-        case ActionTypes.ADD_TOKEN_TO_TOKEN_BY_ADDRESS: {
+        case ActionTypes.AddTokenToTokenByAddress: {
             const newTokenByAddress = state.tokenByAddress;
             newTokenByAddress[action.data.address] = action.data;
-            return _.assign({}, state, {
+            return {
+                ...state,
                 tokenByAddress: newTokenByAddress,
-            });
+            };
         }
 
-        case ActionTypes.REMOVE_TOKEN_TO_TOKEN_BY_ADDRESS: {
+        case ActionTypes.RemoveTokenFromTokenByAddress: {
             const newTokenByAddress = state.tokenByAddress;
             delete newTokenByAddress[action.data.address];
-            return _.assign({}, state, {
+            return {
+                ...state,
                 tokenByAddress: newTokenByAddress,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_TOKEN_BY_ADDRESS: {
+        case ActionTypes.UpdateTokenByAddress: {
             const tokenByAddress = state.tokenByAddress;
             const tokens = action.data;
             _.each(tokens, token => {
-                const updatedToken = _.assign({}, tokenByAddress[token.address], token);
+                const updatedToken = {
+                    ...tokenByAddress[token.address],
+                    ...token,
+                };
                 tokenByAddress[token.address] = updatedToken;
             });
-            return _.assign({}, state, {
+            return {
+                ...state,
                 tokenByAddress,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_TOKEN_STATE_BY_ADDRESS: {
+        case ActionTypes.UpdateTokenStateByAddress: {
             const tokenStateByAddress = state.tokenStateByAddress;
             const updatedTokenStateByAddress = action.data;
             _.each(updatedTokenStateByAddress, (tokenState: TokenState, address: string) => {
-                const updatedTokenState = _.assign({}, tokenStateByAddress[address], tokenState);
+                const updatedTokenState = {
+                    ...tokenStateByAddress[address],
+                    ...tokenState,
+                };
                 tokenStateByAddress[address] = updatedTokenState;
             });
-            return _.assign({}, state, {
+            return {
+                ...state,
                 tokenStateByAddress,
-            });
+            };
         }
 
-        case ActionTypes.REMOVE_FROM_TOKEN_STATE_BY_ADDRESS: {
+        case ActionTypes.RemoveFromTokenStateByAddress: {
             const tokenStateByAddress = state.tokenStateByAddress;
             const tokenAddress = action.data;
             delete tokenStateByAddress[tokenAddress];
-            return _.assign({}, state, {
+            return {
+                ...state,
                 tokenStateByAddress,
-            });
+            };
         }
 
-        case ActionTypes.REPLACE_TOKEN_ALLOWANCE_BY_ADDRESS: {
+        case ActionTypes.ReplaceTokenAllowanceByAddress: {
             const tokenStateByAddress = state.tokenStateByAddress;
             const allowance = action.data.allowance;
             const tokenAddress = action.data.address;
-            tokenStateByAddress[tokenAddress] = _.assign({}, tokenStateByAddress[tokenAddress], {
+            tokenStateByAddress[tokenAddress] = {
+                ...tokenStateByAddress[tokenAddress],
                 allowance,
-            });
-            return _.assign({}, state, {
+            };
+            return {
+                ...state,
                 tokenStateByAddress,
-            });
+            };
         }
 
-        case ActionTypes.REPLACE_TOKEN_BALANCE_BY_ADDRESS: {
+        case ActionTypes.ReplaceTokenBalanceByAddress: {
             const tokenStateByAddress = state.tokenStateByAddress;
             const balance = action.data.balance;
             const tokenAddress = action.data.address;
-            tokenStateByAddress[tokenAddress] = _.assign({}, tokenStateByAddress[tokenAddress], {
+            tokenStateByAddress[tokenAddress] = {
+                ...tokenStateByAddress[tokenAddress],
                 balance,
-            });
-            return _.assign({}, state, {
+            };
+            return {
+                ...state,
                 tokenStateByAddress,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_TOKEN_BALANCE_BY_ADDRESS: {
+        case ActionTypes.UpdateTokenBalanceByAddress: {
             const tokenStateByAddress = state.tokenStateByAddress;
             const balanceDelta = action.data.balanceDelta;
             const tokenAddress = action.data.address;
             const currBalance = tokenStateByAddress[tokenAddress].balance;
-            tokenStateByAddress[tokenAddress] = _.assign({}, tokenStateByAddress[tokenAddress], {
+            tokenStateByAddress[tokenAddress] = {
+                ...tokenStateByAddress[tokenAddress],
                 balance: currBalance.plus(balanceDelta),
-            });
-            return _.assign({}, state, {
+            };
+            return {
+                ...state,
                 tokenStateByAddress,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_ORDER_SIGNATURE_DATA: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateOrderSignatureData: {
+            return {
+                ...state,
                 orderSignatureData: action.data,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_SCREEN_WIDTH: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateScreenWidth: {
+            return {
+                ...state,
                 screenWidth: action.data,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_BLOCKCHAIN_IS_LOADED: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateBlockchainIsLoaded: {
+            return {
+                ...state,
                 blockchainIsLoaded: action.data,
-            });
+            };
         }
 
-        case ActionTypes.BLOCKCHAIN_ERR_ENCOUNTERED: {
-            return _.assign({}, state, {
+        case ActionTypes.BlockchainErrEncountered: {
+            return {
+                ...state,
                 blockchainErr: action.data,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_NETWORK_ID: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateNetworkId: {
+            return {
+                ...state,
                 networkId: action.data,
-            });
-        }
-
-        case ActionTypes.UPDATE_GENERATE_ORDER_STEP: {
-            const direction = action.data;
-            let nextGenerateOrderStep = state.generateOrderStep;
-            if (direction === Direction.forward) {
-                nextGenerateOrderStep += 1;
-            } else if (state.generateOrderStep !== 0) {
-                nextGenerateOrderStep -= 1;
-            }
-            return _.assign({}, state, {
-                generateOrderStep: nextGenerateOrderStep,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_CHOSEN_ASSET_TOKEN: {
-            const newSideToAssetToken = _.assign({}, state.sideToAssetToken, {
+        case ActionTypes.UpdateChosenAssetToken: {
+            const newSideToAssetToken = {
+                ...state.sideToAssetToken,
                 [action.data.side]: action.data.token,
-            });
-            return _.assign({}, state, {
+            };
+            return {
+                ...state,
                 sideToAssetToken: newSideToAssetToken,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_CHOSEN_ASSET_TOKEN_ADDRESS: {
+        case ActionTypes.UpdateChosenAssetTokenAddress: {
             const newAssetToken = state.sideToAssetToken[action.data.side];
             newAssetToken.address = action.data.address;
-            const newSideToAssetToken = _.assign({}, state.sideToAssetToken, {
+            const newSideToAssetToken = {
+                ...state.sideToAssetToken,
                 [action.data.side]: newAssetToken,
-            });
-            return _.assign({}, state, {
+            };
+            return {
+                ...state,
                 sideToAssetToken: newSideToAssetToken,
-            });
+            };
         }
 
-        case ActionTypes.SWAP_ASSET_TOKENS: {
-            const newSideToAssetToken = _.assign({}, state.sideToAssetToken, {
-                [Side.deposit]: state.sideToAssetToken[Side.receive],
-                [Side.receive]: state.sideToAssetToken[Side.deposit],
-            });
-            return _.assign({}, state, {
+        case ActionTypes.SwapAssetTokens: {
+            const newSideToAssetToken = {
+                [Side.Deposit]: state.sideToAssetToken[Side.Receive],
+                [Side.Receive]: state.sideToAssetToken[Side.Deposit],
+            };
+            return {
+                ...state,
                 sideToAssetToken: newSideToAssetToken,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_ORDER_EXPIRY: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateOrderExpiry: {
+            return {
+                ...state,
                 orderExpiryTimestamp: action.data,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_ORDER_TAKER_ADDRESS: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateOrderTakerAddress: {
+            return {
+                ...state,
                 orderTakerAddress: action.data,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_USER_ADDRESS: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateUserAddress: {
+            return {
+                ...state,
                 userAddress: action.data,
-            });
+            };
         }
 
         // Docs
-        case ActionTypes.UPDATE_LIBRARY_VERSION: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateLibraryVersion: {
+            return {
+                ...state,
                 docsVersion: action.data,
-            });
+            };
         }
-        case ActionTypes.UPDATE_AVAILABLE_LIBRARY_VERSIONS: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateAvailableLibraryVersions: {
+            return {
+                ...state,
                 availableDocVersions: action.data,
-            });
+            };
         }
 
         // Shared
-        case ActionTypes.SHOW_FLASH_MESSAGE: {
-            return _.assign({}, state, {
+        case ActionTypes.ShowFlashMessage: {
+            return {
+                ...state,
                 flashMessage: action.data,
-            });
+            };
         }
 
-        case ActionTypes.HIDE_FLASH_MESSAGE: {
-            return _.assign({}, state, {
+        case ActionTypes.HideFlashMessage: {
+            return {
+                ...state,
                 flashMessage: undefined,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_PROVIDER_TYPE: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateProviderType: {
+            return {
+                ...state,
                 providerType: action.data,
-            });
+            };
         }
 
-        case ActionTypes.UPDATE_INJECTED_PROVIDER_NAME: {
-            return _.assign({}, state, {
+        case ActionTypes.UpdateInjectedProviderName: {
+            return {
+                ...state,
                 injectedProviderName: action.data,
-            });
+            };
         }
 
         default:
diff --git a/packages/website/ts/types.ts b/packages/website/ts/types.ts
index 2005cf265..be8aea832 100644
--- a/packages/website/ts/types.ts
+++ b/packages/website/ts/types.ts
@@ -1,41 +1,10 @@
 import BigNumber from 'bignumber.js';
 import * as _ from 'lodash';
 
-// Utility function to create a K:V from a list of strings
-// Adapted from: https://basarat.gitbooks.io/typescript/content/docs/types/literal-types.html
-function strEnum(values: string[]): {[key: string]: string} {
-    return _.reduce(values, (result, key) => {
-        result[key] = key;
-        return result;
-    }, Object.create(null));
-}
-
-export enum GenerateOrderSteps {
-  ChooseAssets,
-  GrantAllowance,
-  RemainingConfigs,
-  SignTransaction,
-  CopyAndShare,
-}
-
-export const Side = strEnum([
-  'receive',
-  'deposit',
-]);
-export type Side = keyof typeof Side;
-
-export const BlockchainErrs = strEnum([
-  'A_CONTRACT_NOT_DEPLOYED_ON_NETWORK',
-  'DISCONNECTED_FROM_ETHEREUM_NODE',
-  'UNHANDLED_ERROR',
-]);
-export type BlockchainErrs = keyof typeof BlockchainErrs;
-
-export const Direction = strEnum([
-  'forward',
-  'backward',
-]);
-export type Direction = keyof typeof Direction;
+export enum Side {
+    Receive = 'RECEIVE',
+    Deposit = 'DEPOSIT',
+}
 
 export interface Token {
     iconUrl?: string;
@@ -139,48 +108,46 @@ export enum BalanceErrs {
     allowanceSettingFailed,
 }
 
-export const ActionTypes = strEnum([
+export enum ActionTypes {
     // Portal
-    'UPDATE_SCREEN_WIDTH',
-    'UPDATE_NODE_VERSION',
-    'RESET_STATE',
-    'ADD_TOKEN_TO_TOKEN_BY_ADDRESS',
-    'BLOCKCHAIN_ERR_ENCOUNTERED',
-    'CLEAR_TOKEN_BY_ADDRESS',
-    'UPDATE_BLOCKCHAIN_IS_LOADED',
-    'UPDATE_NETWORK_ID',
-    'UPDATE_GENERATE_ORDER_STEP',
-    'UPDATE_CHOSEN_ASSET_TOKEN',
-    'UPDATE_CHOSEN_ASSET_TOKEN_ADDRESS',
-    'UPDATE_ORDER_TAKER_ADDRESS',
-    'UPDATE_ORDER_SALT',
-    'UPDATE_ORDER_SIGNATURE_DATA',
-    'UPDATE_TOKEN_BY_ADDRESS',
-    'REMOVE_TOKEN_TO_TOKEN_BY_ADDRESS',
-    'UPDATE_TOKEN_STATE_BY_ADDRESS',
-    'REMOVE_FROM_TOKEN_STATE_BY_ADDRESS',
-    'REPLACE_TOKEN_ALLOWANCE_BY_ADDRESS',
-    'REPLACE_TOKEN_BALANCE_BY_ADDRESS',
-    'UPDATE_TOKEN_BALANCE_BY_ADDRESS',
-    'UPDATE_ORDER_EXPIRY',
-    'SWAP_ASSET_TOKENS',
-    'UPDATE_USER_ADDRESS',
-    'UPDATE_USER_ETHER_BALANCE',
-    'UPDATE_USER_SUPPLIED_ORDER_CACHE',
-    'UPDATE_ORDER_FILL_AMOUNT',
-    'UPDATE_SHOULD_BLOCKCHAIN_ERR_DIALOG_BE_OPEN',
+    UpdateScreenWidth = 'UPDATE_SCREEN_WIDTH',
+    UpdateNodeVersion = 'UPDATE_NODE_VERSION',
+    ResetState = 'RESET_STATE',
+    AddTokenToTokenByAddress = 'ADD_TOKEN_TO_TOKEN_BY_ADDRESS',
+    BlockchainErrEncountered = 'BLOCKCHAIN_ERR_ENCOUNTERED',
+    ClearTokenByAddress = 'CLEAR_TOKEN_BY_ADDRESS',
+    UpdateBlockchainIsLoaded = 'UPDATE_BLOCKCHAIN_IS_LOADED',
+    UpdateNetworkId = 'UPDATE_NETWORK_ID',
+    UpdateChosenAssetToken = 'UPDATE_CHOSEN_ASSET_TOKEN',
+    UpdateChosenAssetTokenAddress = 'UPDATE_CHOSEN_ASSET_TOKEN_ADDRESS',
+    UpdateOrderTakerAddress = 'UPDATE_ORDER_TAKER_ADDRESS',
+    UpdateOrderSalt = 'UPDATE_ORDER_SALT',
+    UpdateOrderSignatureData = 'UPDATE_ORDER_SIGNATURE_DATA',
+    UpdateTokenByAddress = 'UPDATE_TOKEN_BY_ADDRESS',
+    RemoveTokenFromTokenByAddress = 'REMOVE_TOKEN_FROM_TOKEN_BY_ADDRESS',
+    UpdateTokenStateByAddress = 'UPDATE_TOKEN_STATE_BY_ADDRESS',
+    RemoveFromTokenStateByAddress = 'REMOVE_FROM_TOKEN_STATE_BY_ADDRESS',
+    ReplaceTokenAllowanceByAddress = 'REPLACE_TOKEN_ALLOWANCE_BY_ADDRESS',
+    ReplaceTokenBalanceByAddress = 'REPLACE_TOKEN_BALANCE_BY_ADDRESS',
+    UpdateTokenBalanceByAddress = 'UPDATE_TOKEN_BALANCE_BY_ADDRESS',
+    UpdateOrderExpiry = 'UPDATE_ORDER_EXPIRY',
+    SwapAssetTokens = 'SWAP_ASSET_TOKENS',
+    UpdateUserAddress = 'UPDATE_USER_ADDRESS',
+    UpdateUserEtherBalance = 'UPDATE_USER_ETHER_BALANCE',
+    UpdateUserSuppliedOrderCache = 'UPDATE_USER_SUPPLIED_ORDER_CACHE',
+    UpdateOrderFillAmount = 'UPDATE_ORDER_FILL_AMOUNT',
+    UpdateShouldBlockchainErrDialogBeOpen = 'UPDATE_SHOULD_BLOCKCHAIN_ERR_DIALOG_BE_OPEN',
 
     // Docs
-    'UPDATE_LIBRARY_VERSION',
-    'UPDATE_AVAILABLE_LIBRARY_VERSIONS',
+    UpdateLibraryVersion = 'UPDATE_LIBRARY_VERSION',
+    UpdateAvailableLibraryVersions = 'UPDATE_AVAILABLE_LIBRARY_VERSIONS',
 
     // Shared
-    'SHOW_FLASH_MESSAGE',
-    'HIDE_FLASH_MESSAGE',
-    'UPDATE_PROVIDER_TYPE',
-    'UPDATE_INJECTED_PROVIDER_NAME',
-]);
-export type ActionTypes = keyof typeof ActionTypes;
+    ShowFlashMessage = 'SHOW_FLASH_MESSAGE',
+    HideFlashMessage = 'HIDE_FLASH_MESSAGE',
+    UpdateProviderType = 'UPDATE_PROVIDER_TYPE',
+    UpdateInjectedProviderName = 'UPDATE_INJECTED_PROVIDER_NAME',
+}
 
 export interface Action {
     type: ActionTypes;
@@ -253,44 +220,47 @@ export interface ContractEvent {
 
 export type InputErrMsg = React.ReactNode | string | undefined;
 export type ValidatedBigNumberCallback = (isValid: boolean, amount?: BigNumber) => void;
-export const ScreenWidths = strEnum([
-  'SM',
-  'MD',
-  'LG',
-]);
-export type ScreenWidths = keyof typeof ScreenWidths;
+export enum ScreenWidths {
+  Sm = 'SM',
+  Md = 'MD',
+  Lg = 'LG',
+}
 
 export enum AlertTypes {
     ERROR,
     SUCCESS,
 }
 
-export const EtherscanLinkSuffixes = strEnum([
-  'address',
-  'tx',
-]);
-export type EtherscanLinkSuffixes = keyof typeof EtherscanLinkSuffixes;
-
-export const BlockchainCallErrs = strEnum([
-  'CONTRACT_DOES_NOT_EXIST',
-  'USER_HAS_NO_ASSOCIATED_ADDRESSES',
-  'UNHANDLED_ERROR',
-  'TOKEN_ADDRESS_IS_INVALID',
-  'INVALID_SIGNATURE',
-]);
-export type BlockchainCallErrs = keyof typeof BlockchainCallErrs;
-
-export const KindString = strEnum([
-  'Constructor',
-  'Property',
-  'Method',
-  'Interface',
-  'Type alias',
-  'Variable',
-  'Function',
-  'Enumeration',
-]);
-export type KindString = keyof typeof KindString;
+export enum EtherscanLinkSuffixes {
+  Address = 'address',
+  Tx = 'tx',
+}
+
+export enum BlockchainErrs {
+    AContractNotDeployedOnNetwork = 'A_CONTRACT_NOT_DEPLOYED_ON_NETWORK',
+    DisconnectedFromEthereumNode = 'DISCONNECTED_FROM_ETHEREUM_NODE',
+    NoError = 'NO_ERROR',
+}
+
+export enum BlockchainCallErrs {
+  ContractDoesNotExist = 'CONTRACT_DOES_NOT_EXIST',
+  UserHasNoAssociatedAddresses = 'USER_HAS_NO_ASSOCIATED_ADDRESSES',
+  UnhandledError = 'UNHANDLED_ERROR',
+  TokenAddressIsInvalid = 'TOKEN_ADDRESS_IS_INVALID',
+}
+
+// Exception: We don't make the values uppercase because these KindString's need to
+// match up those returned by TypeDoc
+export enum KindString {
+  Constructor = 'Constructor',
+  Property = 'Property',
+  Method = 'Method',
+  Interface = 'Interface',
+  TypeAlias = 'Type alias',
+  Variable = 'Variable',
+  Function = 'Function',
+  Enumeration = 'Enumeration',
+}
 
 export interface EnumValue {
     name: string;
@@ -486,11 +456,10 @@ export interface MenuSubsectionsBySection {
     [section: string]: string[];
 }
 
-export const ProviderType = strEnum([
-  'INJECTED',
-  'LEDGER',
-]);
-export type ProviderType = keyof typeof ProviderType;
+export enum ProviderType {
+  Injected = 'INJECTED',
+  Ledger = 'LEDGER',
+}
 
 export interface Fact {
     title: string;
@@ -694,4 +663,13 @@ export interface OutdatedWrappedEtherByNetworkId {
     };
 }
 
+export enum SmartContractDocSections {
+    Introduction = 'Introduction',
+    Exchange = 'Exchange',
+    TokenTransferProxy = 'TokenTransferProxy',
+    TokenRegistry = 'TokenRegistry',
+    ZRXToken = 'ZRXToken',
+    EtherToken = 'EtherToken',
+}
+
 // tslint:disable:max-file-line-count
diff --git a/packages/website/ts/utils/colors.ts b/packages/website/ts/utils/colors.ts
new file mode 100644
index 000000000..c65a3a622
--- /dev/null
+++ b/packages/website/ts/utils/colors.ts
@@ -0,0 +1,43 @@
+import {colors as materialUiColors} from 'material-ui/styles';
+
+export const colors = {
+    ...materialUiColors,
+    grey50: '#FAFAFA',
+    grey100: '#F5F5F5',
+    lightestGrey: '#F0F0F0',
+    greyishPink: '#E6E5E5',
+    grey300: '#E0E0E0',
+    beigeWhite: '#E4E4E4',
+    grey400: '#BDBDBD',
+    lightGrey: '#BBBBBB',
+    grey500: '#9E9E9E',
+    grey: '#A5A5A5',
+    darkGrey: '#818181',
+    landingLinkGrey: '#919191',
+    grey700: '#616161',
+    grey800: '#424242',
+    darkerGrey: '#393939',
+    heroGrey: '#404040',
+    projectsGrey: '#343333',
+    darkestGrey: '#272727',
+    dharmaDarkGrey: '#252525',
+    lightBlue: '#60A4F4',
+    lightBlueA700: '#0091EA',
+    darkBlue: '#4D5481',
+    turquois: '#058789',
+    lightPurple: '#A81CA6',
+    purple: '#690596',
+    red200: '#EF9A9A',
+    red: '#E91751',
+    red500: '#F44336',
+    red600: '#E53935',
+    limeGreen: '#66DE75',
+    lightGreen: '#4DC55C',
+    lightestGreen: '#89C774',
+    brightGreen: '#00C33E',
+    green400: '#66BB6A',
+    green: '#4DA24B',
+    amber600: '#FFB300',
+    orange: '#E69D00',
+    amber800: '#FF8F00',
+};
diff --git a/packages/website/ts/utils/configs.ts b/packages/website/ts/utils/configs.ts
index 20efc66be..b66348416 100644
--- a/packages/website/ts/utils/configs.ts
+++ b/packages/website/ts/utils/configs.ts
@@ -1,32 +1,108 @@
 import * as _ from 'lodash';
 import {
+    ContractAddresses,
     Environments,
+    Networks,
     OutdatedWrappedEtherByNetworkId,
+    PublicNodeUrlsByNetworkId,
+    SmartContractDocSections,
 } from 'ts/types';
 
 const BASE_URL = window.location.origin;
-const isDevelopment = _.includes(BASE_URL, 'https://0xproject.dev:3572') ||
-                      _.includes(BASE_URL, 'https://localhost:3572') ||
-                      _.includes(BASE_URL, 'https://127.0.0.1');
+const isDevelopment = _.includes([
+                        'https://0xproject.localhost:3572',
+                        'https://localhost:3572',
+                        'https://127.0.0.1',
+                      ], BASE_URL);
+const INFURA_API_KEY = 'T5WSC8cautR4KXyYgsRs';
 
 export const configs = {
-    BASE_URL,
-    ENVIRONMENT: isDevelopment ? Environments.DEVELOPMENT : Environments.PRODUCTION,
     BACKEND_BASE_URL: isDevelopment ? 'https://localhost:3001' : 'https://website-api.0xproject.com',
-    symbolsOfMintableTokens: ['MKR', 'MLN', 'GNT', 'DGD', 'REP'],
+    BASE_URL,
+    BITLY_ACCESS_TOKEN: 'ffc4c1a31e5143848fb7c523b39f91b9b213d208',
+    CONTRACT_ADDRESS: {
+        '1.0.0': {
+            [Networks.mainnet]: {
+                [SmartContractDocSections.Exchange]: '0x12459c951127e0c374ff9105dda097662a027093',
+                [SmartContractDocSections.TokenTransferProxy]: '0x8da0d80f5007ef1e431dd2127178d224e32c2ef4',
+                [SmartContractDocSections.ZRXToken]: '0xe41d2489571d322189246dafa5ebde1f4699f498',
+                [SmartContractDocSections.EtherToken]: '0x2956356cd2a2bf3202f771f50d3d14a367b48070',
+                [SmartContractDocSections.TokenRegistry]: '0x926a74c5c36adf004c87399e65f75628b0f98d2c',
+            },
+            [Networks.ropsten]: {
+                [SmartContractDocSections.Exchange]: '0x479cc461fecd078f766ecc58533d6f69580cf3ac',
+                [SmartContractDocSections.TokenTransferProxy]: '0x4e9aad8184de8833365fea970cd9149372fdf1e6',
+                [SmartContractDocSections.ZRXToken]: '0xa8e9fa8f91e5ae138c74648c9c304f1c75003a8d',
+                [SmartContractDocSections.EtherToken]: '0xc00fd9820cd2898cc4c054b7bf142de637ad129a',
+                [SmartContractDocSections.TokenRegistry]: '0x6b1a50f0bb5a7995444bd3877b22dc89c62843ed',
+            },
+            [Networks.kovan]: {
+                [SmartContractDocSections.Exchange]: '0x90fe2af704b34e0224bf2299c838e04d4dcf1364',
+                [SmartContractDocSections.TokenTransferProxy]: '0x087Eed4Bc1ee3DE49BeFbd66C662B434B15d49d4',
+                [SmartContractDocSections.ZRXToken]: '0x6ff6c0ff1d68b964901f986d4c9fa3ac68346570',
+                [SmartContractDocSections.EtherToken]: '0x05d090b51c40b020eab3bfcb6a2dff130df22e9c',
+                [SmartContractDocSections.TokenRegistry]: '0xf18e504561f4347bea557f3d4558f559dddbae7f',
+            },
+        },
+    } as ContractAddresses,
+    DEFAULT_DERIVATION_PATH: `44'/60'/0'`,
     // WARNING: ZRX & WETH MUST always be default trackedTokens
-    defaultTrackedTokenSymbols: ['WETH', 'ZRX'],
-    lastLocalStorageFillClearanceDate: '2017-11-22',
-    lastLocalStorageTrackedTokenClearanceDate: '2017-12-13',
-    isMainnetEnabled: true,
-    shouldDeprecateOldWethToken: true,
-    // newWrappedEthers is temporary until we remove the shouldDeprecateOldWethToken flag
+    DEFAULT_TRACKED_TOKEN_SYMBOLS: ['WETH', 'ZRX'],
+    DOMAIN_STAGING: 'staging-0xproject.s3-website-us-east-1.amazonaws.com',
+    DOMAIN_DEVELOPMENT: '0xproject.localhost:3572',
+    DOMAIN_PRODUCTION: '0xproject.com',
+    ENVIRONMENT: isDevelopment ? Environments.DEVELOPMENT : Environments.PRODUCTION,
+    ICON_URL_BY_SYMBOL: {
+        'REP': '/images/token_icons/augur.png',
+        'DGD': '/images/token_icons/digixdao.png',
+        'WETH': '/images/token_icons/ether_erc20.png',
+        'MLN': '/images/token_icons/melon.png',
+        'GNT': '/images/token_icons/golem.png',
+        'MKR': '/images/token_icons/makerdao.png',
+        'ZRX': '/images/token_icons/zero_ex.png',
+        'ANT': '/images/token_icons/aragon.png',
+        'BNT': '/images/token_icons/bancor.png',
+        'BAT': '/images/token_icons/basicattentiontoken.png',
+        'CVC': '/images/token_icons/civic.png',
+        'EOS': '/images/token_icons/eos.png',
+        'FUN': '/images/token_icons/funfair.png',
+        'GNO': '/images/token_icons/gnosis.png',
+        'ICN': '/images/token_icons/iconomi.png',
+        'OMG': '/images/token_icons/omisego.png',
+        'SNT': '/images/token_icons/status.png',
+        'STORJ': '/images/token_icons/storjcoinx.png',
+        'PAY': '/images/token_icons/tenx.png',
+        'QTUM': '/images/token_icons/qtum.png',
+        'DNT': '/images/token_icons/district0x.png',
+        'SNGLS': '/images/token_icons/singularity.png',
+        'EDG': '/images/token_icons/edgeless.png',
+        '1ST': '/images/token_icons/firstblood.jpg',
+        'WINGS': '/images/token_icons/wings.png',
+        'BQX': '/images/token_icons/bitquence.png',
+        'LUN': '/images/token_icons/lunyr.png',
+        'RLC': '/images/token_icons/iexec.png',
+        'MCO': '/images/token_icons/monaco.png',
+        'ADT': '/images/token_icons/adtoken.png',
+        'CFI': '/images/token_icons/cofound-it.png',
+        'ROL': '/images/token_icons/etheroll.png',
+        'WGNT': '/images/token_icons/golem.png',
+        'MTL': '/images/token_icons/metal.png',
+        'NMR': '/images/token_icons/numeraire.png',
+        'SAN': '/images/token_icons/santiment.png',
+        'TAAS': '/images/token_icons/taas.png',
+        'TKN': '/images/token_icons/tokencard.png',
+        'TRST': '/images/token_icons/trust.png',
+    } as {[symbol: string]: string},
+    IS_MAINNET_ENABLED: true,
+    LAST_LOCAL_STORAGE_FILL_CLEARANCE_DATE: '2017-11-22',
+    LAST_LOCAL_STORAGE_TRACKED_TOKEN_CLEARANCE_DATE: '2017-12-13',
+    // NEW_WRAPPED_ETHERS is temporary until we remove the SHOULD_DEPRECATE_OLD_WETH_TOKEN flag
     // and add the new WETHs to the tokenRegistry
-    newWrappedEthers: {
+    NEW_WRAPPED_ETHERS: {
         1: '0xe495bcacaf29a0eb00fb67b86e9cd2a994dd55d8',
         42: '0x739e78d6bebbdf24105a5145fa04436589d1cbd9',
     } as {[networkId: string]: string},
-    outdatedWrappedEthers: [
+    OUTDATED_WRAPPED_ETHERS: [
         {
             42: {
                 address: '0x05d090b51c40b020eab3bfcb6a2dff130df22e9c',
@@ -44,4 +120,15 @@ export const configs = {
             },
         },
     ] as OutdatedWrappedEtherByNetworkId[],
+    // The order matters. We first try first node and only then fall back to others.
+    PUBLIC_NODE_URLS_BY_NETWORK_ID: {
+        [1]: [
+            `https://mainnet.infura.io/${INFURA_API_KEY}`,
+        ],
+        [42]: [
+            `https://kovan.infura.io/${INFURA_API_KEY}`,
+        ],
+    } as PublicNodeUrlsByNetworkId,
+    SHOULD_DEPRECATE_OLD_WETH_TOKEN: true,
+    SYMBOLS_OF_MINTABLE_TOKENS: ['MKR', 'MLN', 'GNT', 'DGD', 'REP'],
 };
diff --git a/packages/website/ts/utils/constants.ts b/packages/website/ts/utils/constants.ts
index cb2dbef88..e6b51c452 100644
--- a/packages/website/ts/utils/constants.ts
+++ b/packages/website/ts/utils/constants.ts
@@ -1,190 +1,86 @@
 import BigNumber from 'bignumber.js';
 import {
-    ContractAddresses,
-    Docs,
     Networks,
-    PublicNodeUrlsByNetworkId,
-    WebsitePaths,
 } from 'ts/types';
 
-const INFURA_API_KEY = 'T5WSC8cautR4KXyYgsRs';
-const smartContractDocSections = {
-    Introduction: 'Introduction',
-    Exchange: 'Exchange',
-    TokenTransferProxy: 'TokenTransferProxy',
-    TokenRegistry: 'TokenRegistry',
-    ZRXToken: 'ZRXToken',
-    EtherToken: 'EtherToken',
-};
-
 export const constants = {
-    ANGELLIST_URL: 'https://angel.co/0xproject/jobs',
-    STAGING_DOMAIN: 'staging-0xproject.s3-website-us-east-1.amazonaws.com',
-    PRODUCTION_DOMAIN: '0xproject.com',
-    DEVELOPMENT_DOMAIN: '0xproject.dev:3572',
-    BIGNUMBERJS_GITHUB_URL: 'http://mikemcl.github.io/bignumber.js',
-    BITLY_ACCESS_TOKEN: 'ffc4c1a31e5143848fb7c523b39f91b9b213d208',
-    BITLY_ENDPOINT: 'https://api-ssl.bitly.com',
-    BLOG_URL: 'https://blog.0xproject.com/latest',
-    CUSTOM_BLUE: '#60a4f4',
-    DEFAULT_DERIVATION_PATH: `44'/60'/0'`,
-    ETHER_FAUCET_ENDPOINT: 'https://faucet.0xproject.com',
-    FEE_RECIPIENT_ADDRESS: '0x0000000000000000000000000000000000000000',
-    FIREFOX_U2F_ADDON: 'https://addons.mozilla.org/en-US/firefox/addon/u2f-support-add-on/',
-    GITHUB_URL: 'https://github.com/0xProject',
-    GITHUB_WIKI_URL: 'https://github.com/0xProject/wiki',
-    HTTP_NO_CONTENT_STATUS_CODE: 204,
-    DISMISS_WETH_NOTICE_LOCAL_STORAGE_KEY: 'hasDismissedWethNotice',
-    ACCEPT_DISCLAIMER_LOCAL_STORAGE_KEY: 'didAcceptPortalDisclaimer',
-    LINKEDIN_0X_URL: 'https://www.linkedin.com/company/0x',
-    LEDGER_PROVIDER_NAME: 'Ledger',
-    METAMASK_PROVIDER_NAME: 'Metamask',
+    DECIMAL_PLACES_ETH: 18,
+    DECIMAL_PLACES_ZRX: 18,
+    DOCS_SCROLL_DURATION_MS: 0,
+    DOCS_CONTAINER_ID: 'documentation',
     GENESIS_ORDER_BLOCK_BY_NETWORK_ID: {
         1: 4145578,
         42: 3117574,
         50: 0,
     } as {[networkId: number]: number},
-    PUBLIC_PROVIDER_NAME: '0x Public',
-    // The order matters. We first try first node and only then fall back to others.
-    PUBLIC_NODE_URLS_BY_NETWORK_ID: {
-        [1]: [
-            `https://mainnet.infura.io/${INFURA_API_KEY}`,
-        ],
-        [42]: [
-            `https://kovan.infura.io/${INFURA_API_KEY}`,
-        ],
-    } as PublicNodeUrlsByNetworkId,
-    PARITY_SIGNER_PROVIDER_NAME: 'Parity Signer',
-    GENERIC_PROVIDER_NAME: 'Injected Web3',
+    HOME_SCROLL_DURATION_MS: 500,
+    HTTP_NO_CONTENT_STATUS_CODE: 204,
+    LOCAL_STORAGE_KEY_ACCEPT_DISCLAIMER: 'didAcceptPortalDisclaimer',
+    LOCAL_STORAGE_KEY_DISMISS_WETH_NOTICE: 'hasDismissedWethNotice',
     MAKER_FEE: new BigNumber(0),
     MAINNET_NAME: 'Main network',
-    MAINNET_NETWORK_ID: 1,
-    METAMASK_CHROME_STORE_URL: 'https://chrome.google.com/webstore/detail/metamask/nkbihfbeogaeaoehlefnkodbefgpgknn',
-    // tslint:disable-next-line:max-line-length
-    PARITY_CHROME_STORE_URL: 'https://chrome.google.com/webstore/detail/parity-ethereum-integrati/himekenlppkgeaoeddcliojfddemadig',
-    MIST_DOWNLOAD_URL: 'https://github.com/ethereum/mist/releases',
-    NULL_ADDRESS: '0x0000000000000000000000000000000000000000',
-    ROLLBAR_ACCESS_TOKEN: 'a6619002b51c4464928201e6ea94de65',
-    DOCS_SCROLL_DURATION_MS: 0,
-    DOCS_CONTAINER_ID: 'documentation',
-    HOME_SCROLL_DURATION_MS: 500,
-    REDDIT_URL: 'https://reddit.com/r/0xproject',
-    STANDARD_RELAYER_API_GITHUB: 'https://github.com/0xProject/standard-relayer-api/blob/master/README.md',
-    SUCCESS_STATUS: 200,
-    UNAVAILABLE_STATUS: 503,
-    TAKER_FEE: new BigNumber(0),
-    TESTNET_NAME: 'Kovan',
-    TESTNET_NETWORK_ID: 42,
-    TESTRPC_NETWORK_ID: 50,
-    TWITTER_URL: 'https://twitter.com/0xproject',
-    ETH_DECIMAL_PLACES: 18,
     MINT_AMOUNT: new BigNumber('100000000000000000000'),
-    WEB3_DOCS_URL: 'https://github.com/ethereum/wiki/wiki/JavaScript-API',
-    WEB3_PROVIDER_DOCS_URL: 'https://github.com/0xProject/web3-typescript-typings/blob/f5bcb96/index.d.ts#L150',
-    WEB3_DECODED_LOG_ENTRY_EVENT_URL:
-        'https://github.com/0xProject/web3-typescript-typings/blob/f5bcb96/index.d.ts#L123',
-    WEB3_LOG_ENTRY_EVENT_URL: 'https://github.com/0xProject/web3-typescript-typings/blob/f5bcb96/index.d.ts#L127',
-    WETH_IO_URL: 'https://weth.io/',
-    ZEROEX_CHAT_URL: 'https://chat.0xproject.com',
-    // Projects
-    ETHFINEX_URL: 'https://www.bitfinex.com/ethfinex',
-    RADAR_RELAY_URL: 'https://radarrelay.com',
-    PARADEX_URL: 'https://paradex.io',
-    DYDX_URL: 'https://dydx.exchange',
-    MELONPORT_URL: 'https://melonport.com',
-    DISTRICT_0X_URL: 'https://district0x.io',
-    DHARMA_URL: 'https://dharma.io',
-    LENDROID_URL: 'https://lendroid.com',
-    MAKER_URL: 'https://makerdao.com',
-    ARAGON_URL: 'https://aragon.one',
-    BLOCKNET_URL: 'https://blocknet.co',
-    OCEAN_URL: 'http://the0cean.com',
-    STATUS_URL: 'https://status.im',
-    AUGUR_URL: 'https://augur.net',
-    AUCTUS_URL: 'https://auctus.org',
-    OPEN_ANX_URL: 'https://www.openanx.org',
-
-    iconUrlBySymbol: {
-        'REP': '/images/token_icons/augur.png',
-        'DGD': '/images/token_icons/digixdao.png',
-        'WETH': '/images/token_icons/ether_erc20.png',
-        'MLN': '/images/token_icons/melon.png',
-        'GNT': '/images/token_icons/golem.png',
-        'MKR': '/images/token_icons/makerdao.png',
-        'ZRX': '/images/token_icons/zero_ex.png',
-        'ANT': '/images/token_icons/aragon.png',
-        'BNT': '/images/token_icons/bancor.png',
-        'BAT': '/images/token_icons/basicattentiontoken.png',
-        'CVC': '/images/token_icons/civic.png',
-        'EOS': '/images/token_icons/eos.png',
-        'FUN': '/images/token_icons/funfair.png',
-        'GNO': '/images/token_icons/gnosis.png',
-        'ICN': '/images/token_icons/iconomi.png',
-        'OMG': '/images/token_icons/omisego.png',
-        'SNT': '/images/token_icons/status.png',
-        'STORJ': '/images/token_icons/storjcoinx.png',
-        'PAY': '/images/token_icons/tenx.png',
-        'QTUM': '/images/token_icons/qtum.png',
-        'DNT': '/images/token_icons/district0x.png',
-        'SNGLS': '/images/token_icons/singularity.png',
-        'EDG': '/images/token_icons/edgeless.png',
-        '1ST': '/images/token_icons/firstblood.jpg',
-        'WINGS': '/images/token_icons/wings.png',
-        'BQX': '/images/token_icons/bitquence.png',
-        'LUN': '/images/token_icons/lunyr.png',
-        'RLC': '/images/token_icons/iexec.png',
-        'MCO': '/images/token_icons/monaco.png',
-        'ADT': '/images/token_icons/adtoken.png',
-        'CFI': '/images/token_icons/cofound-it.png',
-        'ROL': '/images/token_icons/etheroll.png',
-        'WGNT': '/images/token_icons/golem.png',
-        'MTL': '/images/token_icons/metal.png',
-        'NMR': '/images/token_icons/numeraire.png',
-        'SAN': '/images/token_icons/santiment.png',
-        'TAAS': '/images/token_icons/taas.png',
-        'TKN': '/images/token_icons/tokencard.png',
-        'TRST': '/images/token_icons/trust.png',
-    } as {[symbol: string]: string},
-    networkNameById: {
+    NETWORK_ID_MAINNET: 1,
+    NETWORK_ID_TESTNET: 42,
+    NETWORK_ID_TESTRPC: 50,
+    NETWORK_NAME_BY_ID: {
         1: Networks.mainnet,
         3: Networks.ropsten,
         4: Networks.rinkeby,
         42: Networks.kovan,
     } as {[symbol: number]: string},
-    networkIdByName: {
+    NETWORK_ID_BY_NAME: {
         [Networks.mainnet]: 1,
         [Networks.ropsten]: 3,
         [Networks.rinkeby]: 4,
         [Networks.kovan]: 42,
     } as {[networkName: string]: number},
-    docToPath: {
-        [Docs.ZeroExJs]: WebsitePaths.ZeroExJs,
-        [Docs.SmartContracts]: WebsitePaths.SmartContracts,
-    },
-    smartContractDocSections,
-    contractAddresses: {
-        '1.0.0': {
-            [Networks.mainnet]: {
-                [smartContractDocSections.Exchange]: '0x12459c951127e0c374ff9105dda097662a027093',
-                [smartContractDocSections.TokenTransferProxy]: '0x8da0d80f5007ef1e431dd2127178d224e32c2ef4',
-                [smartContractDocSections.ZRXToken]: '0xe41d2489571d322189246dafa5ebde1f4699f498',
-                [smartContractDocSections.EtherToken]: '0x2956356cd2a2bf3202f771f50d3d14a367b48070',
-                [smartContractDocSections.TokenRegistry]: '0x926a74c5c36adf004c87399e65f75628b0f98d2c',
-            },
-            [Networks.ropsten]: {
-                [smartContractDocSections.Exchange]: '0x479cc461fecd078f766ecc58533d6f69580cf3ac',
-                [smartContractDocSections.TokenTransferProxy]: '0x4e9aad8184de8833365fea970cd9149372fdf1e6',
-                [smartContractDocSections.ZRXToken]: '0xa8e9fa8f91e5ae138c74648c9c304f1c75003a8d',
-                [smartContractDocSections.EtherToken]: '0xc00fd9820cd2898cc4c054b7bf142de637ad129a',
-                [smartContractDocSections.TokenRegistry]: '0x6b1a50f0bb5a7995444bd3877b22dc89c62843ed',
-            },
-            [Networks.kovan]: {
-                [smartContractDocSections.Exchange]: '0x90fe2af704b34e0224bf2299c838e04d4dcf1364',
-                [smartContractDocSections.TokenTransferProxy]: '0x087Eed4Bc1ee3DE49BeFbd66C662B434B15d49d4',
-                [smartContractDocSections.ZRXToken]: '0x6ff6c0ff1d68b964901f986d4c9fa3ac68346570',
-                [smartContractDocSections.EtherToken]: '0x05d090b51c40b020eab3bfcb6a2dff130df22e9c',
-                [smartContractDocSections.TokenRegistry]: '0xf18e504561f4347bea557f3d4558f559dddbae7f',
-            },
-        },
-    } as ContractAddresses,
+    NULL_ADDRESS: '0x0000000000000000000000000000000000000000',
+    PROVIDER_NAME_LEDGER: 'Ledger',
+    PROVIDER_NAME_METAMASK: 'Metamask',
+    PROVIDER_NAME_PARITY_SIGNER: 'Parity Signer',
+    PROVIDER_NAME_GENERIC: 'Injected Web3',
+    PROVIDER_NAME_PUBLIC: '0x Public',
+    ROLLBAR_ACCESS_TOKEN: 'a6619002b51c4464928201e6ea94de65',
+    SUCCESS_STATUS: 200,
+    UNAVAILABLE_STATUS: 503,
+    TAKER_FEE: new BigNumber(0),
+    TESTNET_NAME: 'Kovan',
+    PROJECT_URL_ETHFINEX: 'https://www.bitfinex.com/ethfinex',
+    PROJECT_URL_RADAR_RELAY: 'https://radarrelay.com',
+    PROJECT_URL_PARADEX: 'https://paradex.io',
+    PROJECT_URL_DYDX: 'https://dydx.exchange',
+    PROJECT_URL_MELONPORT: 'https://melonport.com',
+    PROJECT_URL_DISTRICT_0X: 'https://district0x.io',
+    PROJECT_URL_DHARMA: 'https://dharma.io',
+    PROJECT_URL_LENDROID: 'https://lendroid.com',
+    PROJECT_URL_MAKER: 'https://makerdao.com',
+    PROJECT_URL_ARAGON: 'https://aragon.one',
+    PROJECT_URL_BLOCKNET: 'https://blocknet.co',
+    PROJECT_URL_0CEAN: 'http://the0cean.com',
+    PROJECT_URL_STATUS: 'https://status.im',
+    PROJECT_URL_AUGUR: 'https://augur.net',
+    PROJECT_URL_AUCTUS: 'https://auctus.org',
+    PROJECT_URL_OPEN_ANX: 'https://www.openanx.org',
+    URL_ANGELLIST: 'https://angel.co/0xproject/jobs',
+    URL_BIGNUMBERJS_GITHUB: 'http://mikemcl.github.io/bignumber.js',
+    URL_BITLY_API: 'https://api-ssl.bitly.com',
+    URL_BLOG: 'https://blog.0xproject.com/latest',
+    URL_FIREFOX_U2F_ADDON: 'https://addons.mozilla.org/en-US/firefox/addon/u2f-support-add-on/',
+    URL_ETHER_FAUCET: 'https://faucet.0xproject.com',
+    URL_GITHUB_ORG: 'https://github.com/0xProject',
+    URL_GITHUB_WIKI: 'https://github.com/0xProject/wiki',
+    URL_METAMASK_CHROME_STORE: 'https://chrome.google.com/webstore/detail/metamask/nkbihfbeogaeaoehlefnkodbefgpgknn',
+    URL_MIST_DOWNLOAD: 'https://github.com/ethereum/mist/releases',
+    URL_PARITY_CHROME_STORE:
+        'https://chrome.google.com/webstore/detail/parity-ethereum-integrati/himekenlppkgeaoeddcliojfddemadig',
+    URL_REDDIT: 'https://reddit.com/r/0xproject',
+    URL_STANDARD_RELAYER_API_GITHUB: 'https://github.com/0xProject/standard-relayer-api/blob/master/README.md',
+    URL_TWITTER: 'https://twitter.com/0xproject',
+    URL_WEB3_DOCS: 'https://github.com/ethereum/wiki/wiki/JavaScript-API',
+    URL_WEB3_DECODED_LOG_ENTRY_EVENT:
+        'https://github.com/0xProject/web3-typescript-typings/blob/f5bcb96/index.d.ts#L123',
+    URL_WEB3_LOG_ENTRY_EVENT: 'https://github.com/0xProject/web3-typescript-typings/blob/f5bcb96/index.d.ts#L127',
+    URL_WEB3_PROVIDER_DOCS: 'https://github.com/0xProject/web3-typescript-typings/blob/f5bcb96/index.d.ts#L150',
+    URL_ZEROEX_CHAT: 'https://chat.0xproject.com',
 };
diff --git a/packages/website/ts/utils/error_reporter.ts b/packages/website/ts/utils/error_reporter.ts
index 40991afbf..67be117e0 100644
--- a/packages/website/ts/utils/error_reporter.ts
+++ b/packages/website/ts/utils/error_reporter.ts
@@ -15,7 +15,7 @@ const rollbarConfig = {
         environment: configs.ENVIRONMENT,
     },
     uncaughtErrorLevel: 'error',
-    hostWhiteList: [constants.PRODUCTION_DOMAIN, constants.STAGING_DOMAIN],
+    hostWhiteList: [configs.DOMAIN_PRODUCTION, configs.DOMAIN_STAGING],
     ignoredMessages: [
         // Errors from the third-party scripts
         'Script error',
diff --git a/packages/website/ts/utils/mui_theme.ts b/packages/website/ts/utils/mui_theme.ts
new file mode 100644
index 000000000..60c58f595
--- /dev/null
+++ b/packages/website/ts/utils/mui_theme.ts
@@ -0,0 +1,35 @@
+import {getMuiTheme} from 'material-ui/styles';
+import {colors} from 'ts/utils/colors';
+
+export const muiTheme = getMuiTheme({
+    appBar: {
+        height: 45,
+        color: colors.white,
+        textColor: colors.black,
+    },
+    palette: {
+        pickerHeaderColor: colors.lightBlue,
+        primary1Color: colors.lightBlue,
+        primary2Color: colors.lightBlue,
+        textColor: colors.grey700,
+    },
+    datePicker: {
+        color: colors.grey700,
+        textColor: colors.white,
+        calendarTextColor: colors.white,
+        selectColor: colors.darkestGrey,
+        selectTextColor: colors.white,
+    },
+    timePicker: {
+        color: colors.grey700,
+        textColor: colors.white,
+        accentColor: colors.white,
+        headerColor: colors.darkestGrey,
+        selectColor: colors.darkestGrey,
+        selectTextColor: colors.darkestGrey,
+    },
+    toggle: {
+        thumbOnColor: colors.limeGreen,
+        trackOnColor: colors.lightGreen,
+    },
+});
diff --git a/packages/website/ts/utils/typedoc_utils.ts b/packages/website/ts/utils/typedoc_utils.ts
index 9d3b9f8d7..ed8834a87 100644
--- a/packages/website/ts/utils/typedoc_utils.ts
+++ b/packages/website/ts/utils/typedoc_utils.ts
@@ -22,7 +22,7 @@ export const typeDocUtils = {
     isType(entity: TypeDocNode): boolean {
         return entity.kindString === KindString.Interface ||
                entity.kindString === KindString.Function ||
-               entity.kindString === KindString['Type alias'] ||
+               entity.kindString === KindString.TypeAlias ||
                entity.kindString === KindString.Variable ||
                entity.kindString === KindString.Enumeration;
     },
@@ -126,7 +126,7 @@ export const typeDocUtils = {
                 case KindString.Function:
                 case KindString.Variable:
                 case KindString.Enumeration:
-                case KindString['Type alias']:
+                case KindString.TypeAlias:
                     if (docsInfo.isPublicType(entity.name)) {
                         const customType = typeDocUtils._convertCustomType(
                             entity, docsInfo.sections, sectionName, docsInfo.subPackageName);
diff --git a/packages/website/ts/utils/utils.ts b/packages/website/ts/utils/utils.ts
index abc2fb2d4..36cc8f77b 100644
--- a/packages/website/ts/utils/utils.ts
+++ b/packages/website/ts/utils/utils.ts
@@ -15,6 +15,7 @@ import {
     Token,
     TokenByAddress,
 } from 'ts/types';
+import {configs} from 'ts/utils/configs';
 import {constants} from 'ts/utils/constants';
 import * as u2f from 'ts/vendor/u2f_api';
 
@@ -61,8 +62,8 @@ export const utils = {
                   orderExpiryTimestamp: BigNumber, orderTakerAddress: string, orderMakerAddress: string,
                   makerFee: BigNumber, takerFee: BigNumber, feeRecipient: string,
                   signatureData: SignatureData, tokenByAddress: TokenByAddress, orderSalt: BigNumber): Order {
-        const makerToken = tokenByAddress[sideToAssetToken[Side.deposit].address];
-        const takerToken = tokenByAddress[sideToAssetToken[Side.receive].address];
+        const makerToken = tokenByAddress[sideToAssetToken[Side.Deposit].address];
+        const takerToken = tokenByAddress[sideToAssetToken[Side.Receive].address];
         const order = {
             maker: {
                 address: orderMakerAddress,
@@ -72,7 +73,7 @@ export const utils = {
                     decimals: makerToken.decimals,
                     address: makerToken.address,
                 },
-                amount: sideToAssetToken[Side.deposit].amount.toString(),
+                amount: sideToAssetToken[Side.Deposit].amount.toString(),
                 feeAmount: makerFee.toString(),
             },
             taker: {
@@ -83,7 +84,7 @@ export const utils = {
                     decimals: takerToken.decimals,
                     address: takerToken.address,
                 },
-                amount: sideToAssetToken[Side.receive].amount.toString(),
+                amount: sideToAssetToken[Side.Receive].amount.toString(),
                 feeAmount: takerFee.toString(),
             },
             expiration: orderExpiryTimestamp.toString(),
@@ -124,11 +125,11 @@ export const utils = {
         // This logic mirrors the CSS media queries in BassCSS for the `lg-`, `md-` and `sm-` CSS
         // class prefixes. Do not edit these.
         if (widthInEm > LG_MIN_EM) {
-            return ScreenWidths.LG;
+            return ScreenWidths.Lg;
         } else if (widthInEm > MD_MIN_EM) {
-            return ScreenWidths.MD;
+            return ScreenWidths.Md;
         } else {
-            return ScreenWidths.SM;
+            return ScreenWidths.Sm;
         }
     },
     isUserOnMobile(): boolean {
@@ -136,7 +137,7 @@ export const utils = {
         return isUserOnMobile;
     },
     getEtherScanLinkIfExists(addressOrTxHash: string, networkId: number, suffix: EtherscanLinkSuffixes): string {
-        const networkName = constants.networkNameById[networkId];
+        const networkName = constants.NETWORK_NAME_BY_ID[networkId];
         if (_.isUndefined(networkName)) {
             return undefined;
         }
@@ -182,11 +183,11 @@ export const utils = {
     },
     getCurrentEnvironment() {
         switch (location.host) {
-            case constants.DEVELOPMENT_DOMAIN:
+            case configs.DOMAIN_DEVELOPMENT:
                 return 'development';
-            case constants.STAGING_DOMAIN:
+            case configs.DOMAIN_STAGING:
                 return 'staging';
-            case constants.PRODUCTION_DOMAIN:
+            case configs.DOMAIN_PRODUCTION:
                 return 'production';
             default:
                 return 'production';